Select your favorite drink or snack item manufactured by a publicly held company. For this product...

Question

Select your favorite drink or snack item manufactured by a publicly held company. For this product respond to the following:

1. Where is the product manufactured?
2. Given the suggested retail price of the company and using a 50% markup on price at retail, determine the sell price to the distributor/merchandiser. Review the company’s overall gross margin. If the product is sold direct to the consumer you may apply the gross margin as calculated. Applying the gross margin percentage to your product sales price, infer the cost of the product. Present your calculations in a supporting table.
3. Complete the same exercise for a competitor’s product of the same type. Present your calculations in a supporting table included in your paper.
4. Comment on the differences in cost between the two competitors, and assert the reason for this difference (e.g., does the company compete on cost or differentiation?)
5. Apply the concept of the value chain to this product. What types of costs would be relevant for each segment of the value chain for this product?
6. Research a single critical ingredient of your snack and its source. Do you expect significant increases in the cost of this ingredient over the next year? Support your response with input from the commodities market or other economic data.
7. What are the opportunities to offset this price increase, maintain gross margin and offer the product to consumers at the same price currently? Present your calculations in a supporting table included in your paper.

Your paper should meet the following requirements:

7-10 pages in length including supporting tables, not counting title and reference pages
Cite and integrate at least three credible sources.
Format according to the CSU-Global Guide to Writing and APA Requirements

Robert · Accepted Answer

Mountain Dew – Case Analysis
Introduction
Mountain Dew the great money dairy animals for Pepsico was designed in 1940 and was assumed control by PepsiCo in 1964. The first Mountain Dew now is a yellowish green sugar rich beverage with a moderately high level of juice grew by Alley and Bartney Hartman who then utilized lime as the key fixing in its beginning stage. They use to run a packaging plant in Knoxville, USA. It was then utilized as a blender other than the name was additionally utilized as slang for the moonshine leaving the slopes in Virginia. Mountain Dew until first January 1960 did not appreciate the status and ubiquity it does today in the CSD market. Bill Jones the new manager changed the Mountain Dew one of a kind equation by including more sugar, stimulant and orange flavor in the extremely same year. 
An article in Beverage Digest production on 25th March 2013, cases that the aggregate income for CSD industry is close USD 77.1 Billion, which demonstrates a goliath market potential for soda pops. Despite the fact that the business is to a great degree focused and Mountain Dew is ordered under "Carbonated Soft Drinks or CSD" additionally now and again confronts serious rivalry from other real driving brands in the same classification. Late discovering demonstrates a point of interest study of business entrance crosswise over America which puts Mountain Dew on the fourth position with a piece of the pie of 7.2% with aggregate deals income of USD 633million behind Coca Cola (USD 1.59Billion), Diet Coke (USD927Milion) and Pepsi (USD892Million). 
To further dissect and see in detail, the aggressive business sector and where Mountain Dew remains in that market and how it figures out how to keep up its Brand value, a situational investigation was led to expand Mountain Dew's own capacities inside the business sector, the item situating other than taking a gander at the outside and inner variables that impacts the item's potential and survival later on. Situational examination demonstrates that there are three noteworthy issues of business sector entrance, promoting crusade and rivalry from "healthier non carbonated beverages". We a gathering of three Masters of Management understudies broke down a concerning issue on their publicizing battle whereby their focus on great games crusade is overexposed since different contenders are likewise setting out on comparative thought to promote their items. The test is to concoct an inventive promoting and limited time procedure that serves to catch new market and keeping up existing clients.
Mountain Dew Recommendation 
In the United States market entrance venture is effortlessly saleable to different areas as the business sector now is  innovation based. Mountain Dew must set up a distributed computing group and an undeniable SMN group to handle this task. This could likewise be outsourced to associations, for example, Yahoo who have the aptitude to do the assignment and in the meantime stand rivalry structure Google, Facebook and Twitter. In any case, this alternative includes high hazard as shopper data (database) is taken care of by third gathering. The sooner the better to have "first movers" point of interest Have an one of a kind code behind the top of each Mountain dew bottle Customers must make a record utilizing this exceptional code. The entire procedure could be possible by signing on to Mountain Dew's New Social Media Website or by downloading the application to client's cell phone. Mountain Dew can without much of a stretch target youth in the urban locale. This battle likewise serves as a dedication program, because of this reliability program there is a high probability of expansion in deals. Mountain Dew for the first run through will have a larger part of its client's database. This will be the first run through a Fast Moving Consumer Goods (FMCG) will have the capacity to have its end client's database.

Select your favorite drink or snack item manufactured by a publicly held company. For this product respond to the following: 1. Where is the product manufactured? 2. Given the suggested retail price...

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