Select a global company of your choice in the service industry. Using your selected global company...

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Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization and prepare an APA paper that specifically: Describe the main line of business of the company. Throughout class, you have been working with a product of your creation that dealt domestically. This week, we will switch gears and address a REAL COMPANY that does global business. Please refrain from using assignments from other classes you have taken.
	
Document Preview: The body of the paper should be 3-4 pagesDetails:Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization and prepare an APA paper that specifically: Describe the main line of business of the company. Throughout class, you have been working with a product of your creation that dealt domestically. This week, we will switch gears and address a REAL COMPANY that does global business. Please refrain from using assignments from other classes you have taken.  The AnalysisSelect a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization and prepare an APA paper that specifically: Describe the main line of business of the companyNames four of the countries in which the company operatesExplains, in detail, the implementation of the 4P's marketing mix concept by the company including: competitiontarget marketproduct strategydistribution strategycommunication strategypricing strategy Describes any differences observed in the implementation of this concept, from one country to another   This assignment will be assessed using additional criteria provided  HYPERLINK "http://coursebuildercontent.careeredonline.com/Content.aspx?sun=29990" 	 "_blank" here.  Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means pronouns like “I”, “we”, and “you” are not appropriate. The use of direct quotes is strongly discouraged. Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 3 in length - starting...

David · Accepted Answer

Marketing strategy – Hertz
student’s name 
professor’s name
course title 
date
Abstract 
Marketing strategy plays an important role in success of any business including car rental 
business. Started in 1918, Hertz is the largest car rental global brand. Its operations are spread 
over more than 150 countries across the globe. This assignment identifies evaluates the current 
marketing strategy of the company.  
Introduction 
The global car rental industry is undergoing a change.  Profitability, customer service 
branding and globalization are the key factors influencing the industry.  Advancement of 
information technology has added to the dynamics of the industry. Hertz, majorly owned by 
Ford, is one of the most prominent players in the car rental industry. 
Background of the company 
Hertz provides car rental and equipments rental services. The company has five 
subsidiaries namely, Hertz Rent-a-Car (providing car rental services for about a century now), 
Hertz Local Edition (focusing on local replacement rentals), Hertz Equipment rental (renting 
and selling heavy equipments and construction equipments and tools), Hertz Car Sales (selling 
and disposing the old cars owned by Hertz at a reduced rate) and Hertz Truck and Van Rental 
(providing services for cargo and shifting) (Corporate info., n.d.). The car rental business 
provides a range of specialty, luxury and green cars on rent. Four countries in which it operates 
include US, India, Germany and China.  
Implementation of the 4P's marketing mix concept by the company 
Competition 
The major competitors of Hertz are Avis and Enterprise Rent-a-car.

Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization and prepare...

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