Running head: SOCIAL MEDIA
Dr. Peter Babiak
Essential Communications COMM 19999
Social media is a powerful tool that has revolutionized the way of life. It has changed how people socialize and do their business. The usage of social media has skyrocketed because of the affordability of smartphones. Thus, anyone from developing countries to the most advanced countries can access the different social media platforms that are available today and make their contribution either good or bad. Social media has had an impact on businesses, young people, social relationships, and politics. It has also led to an increased number of mental health cases.
In terms of business, many business organizations today are leveraging the power of social media. Social media enables them to engage with their clients and customers. They also use social media to promote their products and services to potential customers who are on social media platforms. Social media is like a separate world that has millions of people, and this an advantage to businesses. For example, a company that has only a physical location will only attract people close to it who see what services or products they use. Social media helps businesses to market themselves to everyone across the world. Social media also allows businesses to learn about their customers (Kemal, XXXXXXXXXXIt is a cheaper method of collecting customer feedback than the traditional marketing techniques of using surveys.
Social media has also affected young people and their families. A lot of young people are on social media, and this has influenced their behavior. In most cases, the youth have felt ignored by the older generations in their families and society. Social media provides a great outlet where the youth can voice their opinions on matters that are of interest to them and influence change in society (Phoon, XXXXXXXXXXSocial media has also helped young people to explore new ideas and to market their talents to their followers. This empowers them and also helps them build resilience.
Social media has revolutionized how people socialize. It has made it easier for families and friends to connect from different parts of the world, which would not have been possible decades ago. It enables people to share pictures and videos or even have video calls, and this has helped to strengthen relationships and to
ing people together (“The impact of social media on our society”, XXXXXXXXXXFriends and family can also share skills making social media a learning platform.
Social media has also influenced how politics are ca
ied out in today’s society. Different social media have millions of daily active uses logged in their devices. These are massive crowds that political parties use social media to campaign for their candidates. They also use social media to tarnish the names and policies of their opponents (Tomalin, XXXXXXXXXXSocial media is cu
ently the most valuable tool that political parties can use to rally for votes.
The most significant negative influence of social media is the effect on the mental health of many young people in society. Social media is addictive, and a majority of young people spend hours going through the different social media platforms. This has contributed to them developing anxiety and depression (Walton, XXXXXXXXXXThis is because people start comparing themselves with others. Social media leads to more sadness and less well-being. The more people spend a lot of time on social media, the more they feel socially isolated.
In general, social media is a great tool and has influenced society on different dynamics. It has revolutionized how businesses conduct their operations by enabling them to reach more people. It has provided an avenue for the youth to voice their opinions and help in strengthening social bonds between families and friends. Social media usage should, however, be limited as most people only post their successes, and this has led to people comparing themselves with others. This increases their anxiety and leads to depression.
Kemal, M XXXXXXXXXXPDF) Impact of social media on society. Retrieved 7 August 2020, from https:
Phoon, A. (2017). “Social Media and Its Stark Influence on Society,” WRIT: Journal of First-Year Writing: Vol. 1: Iss. 1, Article 8. Retrieved 7 August 2020 https:
The impact of social media on our society XXXXXXXXXXRetrieved 7 August 2020, from https:
Tomalin, S XXXXXXXXXXWhat Effect is Social Media Having on Society? | Umi Digital. Retrieved 7 August 2020, from https:
Walton, A XXXXXXXXXXWays Social Media Affects Our Mental Health. Retrieved 7 August 2020, from https:
Final Presentation Guidelines & Evaluation (10%)
Due Weeks 11-12
The final presentation is an individual assignment that you will deliver between Weeks XXXXXXXXXXThis project requires you to provide a
ief summary of the research you have conducted to date for your final Research Report. Select three aspects from your research report that you consider to be significant and develop a maximum10 minute presentation based on that material. You will also need to record the audio for your presentation and upload the slides and audio to the drop box on Slate.
PRESENTATION REQUIREMENTS (10 points): Create a PowerPoint presentation approximately 5-8 slides in length that includes/addresses the following:
· An agenda
· 1-2 Introduction slides featuring the purpose of your research,
ief background information & context
· 3 points of discussion with citations for each point (1 slide for each point of discussion is sufficient)
· 1-2 Conclusion slides with a recap of your findings & some recommendations
· 1 visual aid (chart, graph, image, video) with citation
· Include 1 discussion question for your audience
· TOTAL VALUE OF THE PRESENTATION IS 10 POINTS
· Includes an Agenda & clear purpose statement
· Sufficient background & context provided
· 3 points of discussion are provided & include examples (2 points)
· A conclusion with recommendations is provided
· 1 discussion question provided for your audience
FORMAT & STYLE /3
· 4 citations using APA format are included in the slides (2 points)
· PowerPoint slides are clear, easy to read & free of spelling/grammar e
· Good clarity of voice, projection & eye contact
AUDIO/VISUAL AID & TIME MANAGEMENT /1
· Audio/visual aid is incorporated into the presentation and analysed
· Presentation is between 5-10 minutes in length
COMM19999 Essential Communication Skills