Review the 2020Annual Report forUber(clickon this link).https://s23.q4cdn.com/...

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Review the 2020Annual Report forUber(clickon this link).https://s23.q4cdn.com/ XXXXXXXXXX/files/doc_financials/2021/ar/FINAL-Typeset-Annual-Report.pdfEvaluate thecompany's performance through thelens of the balanced scorecard how and how they best meet the criteria of innovations, customer, internal process, and financial dimensions.Structure your paper by having a section on each part of thebalanced scorecard then discuss how the company addresses this area.You must cite any material you take from the Annual Report (MLA or APA). Papers that don't have source citations will automaticallyreceive 0 points. Minimum 1000 words.Complete sentences, grammar, spelling and source citations.

Khushboo · Accepted Answer

Brief introduction about the entity:
Uber Technologies Inc. is a US-based mobility service provider company that is listed on the New York stock exchange. The company is headquartered in San Francisco, California, and was founded in the year 2009. The company is operating in 72 countries and provides various services such as hire vehicles, food delivery, courier, freight transportation, and package delivery. The company does not own any vehicle and it receives a commission from each booking. The company is following a dynamic pricing model based on local demand and supply and accordingly generates revenue from its business model (Annual Report 2020). 
Balanced scorecard and financial performance analysis:
The Balanced Scorecard is a strategic planning and management system that is used by organizations to measure the performance towards strategic goals, prioritization of products and services, alignment of day-to-day work following strategy, and two-way communication between management and its objectives. There are four perspectives included in the balanced scorecard such as organization capacity or growth perspective, internal processes, customers and stakeholders, and stewardship or financial perspective. The detailed financial performance analysis of Uber for the year 2019 using balanced scorecard technology is as below:
Financial perspective:
The current market capitalization of the entity is $50.2 billion which was earlier a small startup company and it shows the financial strength of the entity. Despite some weak financial parameters, still, the investors are confident that the business will perform excellently over time and its success story will continue. It includes increasing the total GAAP revenue which will be measured by total GAAP revenue in billions of USD. The entity is having a target of increasing its revenue to $23 billion by the year 2022 to break even. To increase the revenue the entity has taken various initiatives such as increasing the gross bookings of rides to USD 77 billion by the year 2022.

Review the 2020Annual Report for Uber (clickon this link).https://s23.q4cdn.com/ XXXXXXXXXX/files/doc_financials/2021/ar/FINAL-Typeset-Annual-Report.pdf Evaluate thecompany's performance through...

Review the 2020Annual Report forUber(clickon this link).https://s23.q4cdn.com/ XXXXXXXXXX/files/doc_financials/2021/ar/FINAL-Typeset-Annual-Report.pdf

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