Research a local health care organization of your choice, and complete the following tasks:Perform a...

Question

Research a local health care organization of your choice, and complete the following tasks:

Perform a strengths, weaknesses, opportunities, and threats (SWOT) analysis, listing at least 2 points in each area.
- Information can be gathered from the Web site or articles about similar organizations from the readings. For example, extended hours of operation could be a strength (internal).
Choose 1 strength or opportunity, and create a marketing strategy that would promote a competitive advantage for this organization within the community being targeted.
Determine whether your approach will be market penetration, development, diversification, consolidation, or strategic alliances.
Are you the market leader, a challenger, a follower, or are you creating a market niche?

You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.

3 pages

David · Accepted Answer

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Introduction 
 American Medical Association (AMA) works for the betterment of the patients and the 
existing physicians so that human capital can be utilized in the most effective manner. It helps in 
creating the efficient practices of physicians to improve the satisfaction level of work delivered 
with intense care.
SWOT Analysis 
 Strengths 
The strength of AMA is in using the updated technology and providing training programs 
to the physicians for using this equipment. It is possible through high investment into the 
workings and providing operational success in attaining the goals and achieving lower costs for 
providing same services. Educational modules are being established to overcome the practice 
challenges and provide better experience to the patients. It helps in raising the satisfaction level 
of professionals due to better health of the population.  
  Weakness 
The weakness of AMA is low coverage of rural areas that require most of the health concern 
because of financial issues. There is no special initiative or program to provide better health care 
services to such areas and needy people. It reduces the credibility of the organization in engaging 
into public health care programs. 
Opportunities 
The opportunity for the AMA lies in increasing the number of services in the form of better long 
term care for elder people so that current issues over lack of concern over such cadre of 
population can be taken care of. Moreover, AMA can tap better opportunities due to 
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digitalisation of documents where most important and relevant information can be stocked in the 
most crucial form. It simply provides the tool for tracking and undergoing past policies,

Research a local health care organization of your choice, and complete the following tasks: Perform a strengths, weaknesses, opportunities, and threats (SWOT) analysis, listing at least 2 points in...

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