Research a local health care organization of your choice, and complete the following tasks:Perform a...

Question

Research a local health care organization of your choice, and complete the following tasks:

Perform a strengths, weaknesses, opportunities, and threats (SWOT) analysis, listing at least 2 points in each area.
- Information can be gathered from the Web site or articles about similar organizations from the readings. For example, extended hours of operation could be a strength (internal).
Choose 1 strength or opportunity, and create a marketing strategy that would promote a competitive advantage for this organization within the community being targeted.
Determine whether your approach will be market penetration, development, diversification, consolidation, or strategic alliances.
Are you the market leader, a challenger, a follower, or are you creating a market niche?

NOTE:You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.

For a resource guide on using the online library to search for references, clickhere.

Soumi · Accepted Answer

Running Head: SWOT OF BLUE CROSS BLUE SHIELD ASSOCIATION		1
SWOT OF BLUE CROSS BLUE SHIELD ASSOCIATION	6
SWOT OF BLUE CROSS BLUE SHIELD ASSOCIATION
Table of Contents
SWOT of Blue Cross Blue Shield Association	3
Strength or Opportunity to Promote Competitive Advantage for Old-Age Communities	4
Suggesting Market Penetration for Blue Cross Blue Shield Association	4
Identifying Blue Cross Blue Shield Association as a Challenger	5
References	6
	
 	
. 
SWOT of Blue Cross Blue Shield Association 
Blue Cross Blue Shield Association is an American based Health insurance company that heads with the tag line ‘Creating Healthier communities’. One of the major aims, with which the company functions, is to provide affordable healthcare plans to every American. Its headquarter is being located in Illinois, U.S and had always been a patient centered health care insurance provider that provides high quality healthcare and reins in costs (Blue Cross Blue Shield Association, 2019). Below is the Strengths, Weaknesses, Opportunities and Threats (SWOT) for Blue Cross Blue Shield Association that has been based upon the information provided by the association on their website.
	Strengths
· Vast empire all around America.
· Largest and one of the most experienced health insurance company of the locality.
· Affordable health plans.
· Helped communities by contributing millions of dollars in the community investment plan. 
· CSR had helped in building good reputation in the market.
	Weaknesses
· Dynamic variability in the prices for health plans.
· Non-supporting customer service, which may be hard to reach.
	Opportunities
· Increasing number of Americans towards the health finance system.
· Tie-ups with other health care institutions.
· Exploring technology that provides the boost to customer reach.

Research a local health care organization of your choice, and complete the following tasks: Perform a strengths, weaknesses, opportunities, and threats (SWOT) analysis, listing at least 2 points in...

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