Research a local health care facility or organization that has chosen a niche market to target, and...

Question

Research a local health care facility or organization that has chosen a niche market to target, and address the following:

Introduce the organization, and identify the overall population it serves.
Define a niche market and what makes it so. What is the niche market for this facility?
Explain the segmentation strategy implemented by this organization.
Explain how the organization adapts its marketing programs to address that target.
Do you feel that this approach is or has been effective? What tools did you use to make that decision?
What would you have done differently?

NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.

2 pages

Robert · Accepted Answer

Health care organisation: SingHealth
1) Introduce the organization, and identify the overall population it serves.
SingHealth Foundation is established as a non-profit grant making organisation in Singapore with the purpose of providing funds for supporting healthcare programs. It serves general population through four core areas-cord blood bank, understanding patient care, research and education. There is no specific population group or area targeted by SingHealth as it intends to bring difference in the way or manner in which people live. SingHealth is established with the mission of improving tomorrow’s healthcare through doing something better today. For this, it is necessary that healthcare standards should be improved to a high extent that it future generations’ needs are fulfilled adequately (SingHealth Foundation, 2017). 
2) Define a niche market and what makes it so. What is the niche market for this facility?
The niche market targeted by SingHealth is identifying healthcare programs which need grants and funds for improving Singapore’s future generations’ health care aspects. The niche market here refers to specific area or aspect which is targeted by the organisation. SingHealth is not targeting all healthcare programs which are run in the country. Rather, it is focussing and emphasising on healthcare programs which need heavy funds and grants for putting into practice.

Research a local health care facility or organization that has chosen a niche market to target, and address the following: Introduce the organization, and identify the overall population it serves....

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