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Please, write a discussion post about the Topic/Statement below (500 words) Topic/Statement: If a firm is changing its strategy from international to transnational, what are the most important...

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Please, write a discussion post about the Topic/Statement below (500 words)
Topic/Statement: If a firm is changing its strategy from international to transnational, what are the most important challenges it is likely to face in implementing this change? How can the firm overcome these challenges? Present your answer in a clear and concise manner.
(2 or 3 Citations needed for this discussion post)
Citation sources (Please use any of the below citation sources for the initial discussion):
Classmate discussion posts: (Please, the responses need to be a discussion, not an evaluation. You can agree with them and add new information regarding the topic in discussion. No citation required for classmates responses)
Hines, A XXXXXXXXXXGet Your International Business Terms Right.  Retrieved from https:
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What are Transnational Corporations?  (2017).  Retrieved from https:
evisesociology.com/2017/03/03/what-are-transnational-corporations
Siddiqui, Z XXXXXXXXXXWhat is the difference between international company and multinational company? - Quora. Retrieved 30 July 2018, from https:
www.quora.com/What-is-the-difference-between-international-company-and-multinational-company
Transnational Organization - strategy, school, model, business, competitiveness, Studies. Retrieved 30 July 2018, from http:
www.referencefo
usiness.com/management/Tr-Z/Transnational-Organization.html
Wasilewski, N XXXXXXXXXXAn empirical study of the desirability and challenges of implementing transnational marketing strategies. Advances in Competitiveness Research, 10(1), XXXXXXXXXXRetrieved from https:
saintleo.idm.oclc.org/login?url=https:
search-proquest-com.saintleo.idm.oclc.org/docview/ XXXXXXXXXX?accountid=4870
Johansson, A. (2018, Fe
uary 16). Two Important Lessons From Successful Transnational Companies | Articles | Chief Strategy Officer. Retrieved from https:
channels.theinnovationenterprise.com/articles/2-important-lessons-from-successful-transnational-companies.
Greer, J., & Singh, K. (n.d.). A Brief History of Transnational Corporations. Retrieved from
https:
www.globalpolicy.org/empire/47068-a-
ief-history-of-transnational-corporations.html
Pearce, D. (n.d.). The Impact of Transnational Corporations on Less Economically Developed
Countries - A-Level Geography - Marked by Teachers.com. Retrieved from
http:
www.markedbyteachers.com/as-and-a-level/geography/the-impact-of-
transnational-corporations-on-less-economically-developed-countries.html
Gelsomino, J. M XXXXXXXXXXTransnational Companies: Keys to a Successful Globalization Strategy. Retrieved November 2012, from Yahoo! Voices: http:
voices.yahoo.com/transnational-companies-keys-successful-globalization XXXXXXXXXXhtml?cat=15
Marulanda, J. (2010, May). Transnational Operations. Retrieved August 1, 2018 from Company of the Future: http:
www.thecompanyofthefuture.com/post/Transnational-Operations.aspx
Kniaziewica, M XXXXXXXXXXTransnational Information Technology Operations.Retrieved August 1, 2018.
McQue
ey, L. (n.d.). The Disadvantages of Forming Business Alliances. Small Business. Retrieved September 29, 2014, from http:
smallbusiness.chron.com/disadvantages-forming-business-alliances-73390.html
Answered Same Day Feb 18, 2021

Solution

Tanaya answered on Feb 20 2021
154 Votes
Running Head: INTERNATIONAL ECONOMICS    1
INTERNATIONAL ECONOMICS        2
INTERNATIONAL ECONOMICS
Table of Contents
Most Important Challenges Faced in Changing Firm’s Strategy from International to Transnational    3
Ways to Overcome these Challenges    4
References    5
Most Important Challenges Faced in Changing Firm’s Strategy from International to Transnational
The international business operation utilizes global strategy for marketing. Thus, enable the companies to adopt a standardized approach in all the markets. However, in most of the companies, it has been observed that this approach is not successful enough helping them in competing in different markets globally. It was observed that it has become crucial for multinational retailers to adapt to local preferences. This, further, has resulted in the shift in the global strategy into a transnational strategy. The translational strategy demands for the latest thinking in the process of global operation. Unlike the international operation, the transnational approach requires the involvement of complete integration of different
anches within the organization (Revise Sociology, 2017).
This causes a blu
ing of the different departments within the organization and due to this integration, there is no one
anch handles the business operation. One of the benefits involved in the transnational strategy is that...
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