CP3401 & CP XXXXXXXXXX%, Individual Work) Assessment Item 1
SEO and Google Ads Campaign Strategic Proposal
Due: Week 7, Sunday 11/09/ XXXXXXXXXX
Select either Scenario 1 or Scenario 2 or Scenario 3
Scenario 1: James Cook University has created a webpage for the Bachelor of IT course (https:
www.jcu.edu.au/courses-and-study/courses
achelor-of-information-technology). The Head of IT Discipline is commissioning you to provide professional advice to improve their webpage for search engine optimisation and prepare a plan for Google Ads Search Network Campaigns. With a budget of $400, they ask you to design a 3-week Ads marketing plan for them.
Scenario 2: Sunshine Yoga Centre is a new yoga centre in Sydney. The owner of the centre has created a website for the business (http:
3401demo.wix.com/yoga). The centre is commissioning you to provide professional advice to improve their website for search engine optimisation and prepare a plan for Google Ads Search Network Campaigns. With a budget of $400, they ask you to design a 3-week Ads marketing plan for them.
Scenario 3: If you have a client (from your workplace or volunteering organisation), assume that they are commissioning you to provide professional advice to improve their website for search engine optimisation and prepare a plan for Google Ads Search Network Campaigns. With a budget of $400, they ask you to design a 3-week Ads marketing plan for them.
Task:
You will prepare a written proposal (maximum 4 pages) containing
i. A
ief overview of the business
ii. Your suggestions to improve the search engine & user’s friendliness of the website
iii. Your Google Ads Strategy for the website, the timeframe of the Google Ads campaigns is 3 weeks and the budget is $400.
Part iii is designed with reference to the Nonprofit Marketing Immersion (formally Google Online Marketing Challenge). More Details, see https:
www.google.com/grants/get-help/nonprofit-marketing-immersion/
See page 2 for the proposal template.
Submission
1. A single Word document of the proposal. Use the template provided.
The business plan should use the following formatting: 12-point Times font, 2.54cm/1in page margins, A4 paper, left-justification, 1.5 line spacing. Do not use footnotes; incorporate all material within the body of the business plan. Keep all Tables and Figures within the stated 2.54cm/1in page margins and the text in any Tables and Figures should be no smaller than 10-point Times.
Resources:
Useful tools for market and consumer research, see https:
www.thinkwithgoogle.com/tools/.
Proposal Template
A. Business Profile
· Name of the business
· Products/services offered
· Characteristics of potential customers
· Potential benefits/aims of having a website for this business
B. SEO and User Friendliness
· Explain why the cu
ent website is not search engine and user friendly
· Give a list of specific and actionable suggestions, how you will make the website search engine and user friendly. Be specific and details related html code
· Format of an unsatisfactory suggestion: “Add a meaningful title to each page”
· You need to describe exactly how you will implement it.
· Format of an exemplary suggestion: Modify the value of tittle tag of the home page of the website to Sunshine Yoga Centre,
Sunshine Yoga Centre<br />title>.<br />C. Proposed Ads Strategy (about 2 pages)<br />Based on an analysis of the business and content available on the website, you will craft an appropriate Ads Strategy and metrics for 3 weeks of Google Ads campaigns for the website. The proposed strategy should include 2 campaigns and should have the following structure:<br />· Focus for each campaign<br />· Keywords and negative keywords<br />· Text for at least two Ads versions for an ad group<br />· Daily and weekly plans for spending the campaign budget ($400)<br />· Network(s) for the Ads ads<br />· Target audience settings<br />· Ad serving options<br />· Keyword bidding<br />· Location targeting<br />· Aims for impressions, clicks, CPC and CTR<br />· Proposed success metrics<br />D. Reference <br />· Reference to sources of any statistics and claims used in this report.<br />· Use IEEE referencing style, see http:<br />libguides.jcu.edu.au/ieee.<br />CP3401 Assessment 1<br />5<br />Marking Ru<br />ics:<br /> Criteria<br /> High Distinction (HD)<br /> Distinction (D)<br /> Credit (C)<br /> Pass (P)<br /> Fail (N)<br /> Overall Proposal Quality<br /> 10, 9<br /> 8,7<br /> 6,5<br /> 4,3<br /> 2,1,0<br /> <br /> Overall, the proposal is superior and well written where each component is highly detailed <br />The proposal is expressed coherently and concisely with zero English/grammar e<br />ors<br />The solution is well thought out and has superior potential to the reach the target audience and achieve the aims of the website.<br /> Exhibits aspects of exemplary (left) and satisfactory (right)<br /> Overall, proposal is credible, well written and each component is limited (e.g. a small list of basic dot points). <br />Uses a basic understanding of language that conveys ideas with a large number of English/grammar e<br />ors.<br />The solution has credible potential to reach the targeted audience and achieve the aims of the website.<br /> Exhibits aspects of satisfactory (left) and very limited (right)<br /> Overall, the proposal is poorly written where each component is a limited (e.g. a small list of basic dot points). <br />The proposal demonstrates a lack of literacy and rudimentary writing skills. Does not convey specific meaning to readers<br />The solution is i<br />elevant targeted audience and the aims of the website.<br /> Business Profile<br /> The business profile has all the required items listed in the proposal template.<br />The business profile is superior, clearly and concisely described.<br />All the statistics and information sources are well referenced.<br /> <br /> The business profile has some of the required items listed in the proposal template.<br />The business profile is credible, somewhat described.<br />Some of the statistics and information sources are referenced.<br /> <br /> The business profile is not relevant to the required items listed in the proposal template.<br />The business profile is not described.<br />No statistics and information sources are referenced.<br /> SEO and User Friendliness Review and Suggestions <br /> The description has clearly described all the required items listed in the proposal template.<br />The suggestions are superior, all relevant for improve the search engine and user friendliness and align with the aims of the website and customer segments.<br /> <br /> The description has most of the required items listed in the proposal template.<br />The suggestions are credible, somewhat relevant for improve the search engine and user friendliness and somewhat align with the aims of the website and customer segments.<br /> <br /> The description is not relevant to the required items listed in the proposal template.<br />The suggestions are i<br />elevant for improve the search engine and user friendliness and not align with the aims of the website and customer segments.<br /> Ads Strategy (worth double)<br /> The strategy has clearly described all the required items listed in the proposal template.<br />The strategy is superior, planned within the required timeframe and budget.<br />The strategy is realistic, extremely well thought out and well justified.<br />The keywords and Ads are superiorly relevant to the scenario.<br />The strategy is highly effective and has high potential to achieve the aims of the website.<br /> <br /> The strategy has some the required items listed in the proposal template.<br />The strategy is credible, planned within the required timeframe and budget.<br />The strategy is realistic and somewhat justified.<br />The keywords and Ads are somewhat to the scenario.<br />The strategy has credible potential to achieve the aims of the website.<br /> <br /> The strategy is missing most of the required items listed in the proposal template.<br />The strategy is not planned within the required timeframe and budget.<br />The strategy unrealistic and not justify.<br />The keywords and Ads i<br />elevant to the scenario.<br />The strategy has no potential to achieve the aims of the website.<br /> <br />CP3401 – Assignment 1<br />Student Name: <br />Student Number: <br />A. Business Profile<br /> Name of the business<br /> <br /> Products/services offered <br /> <br /> Characteristics of potential customers<br /> <br /> Potential benefits/aims of having a website for this business<br /> <br />B. SEO and User Friendliness<br />Explain why the cu<br />ent website is not search engine and user friendly<br /> <br />List of specific and actionable suggestions<br /> 1. <br /> 2. <br /> 3. <br />C. Proposed AdWords Strategy <br />Campaign 1<br /> Focus for each campaign<br /> Keywords<br /> Negative keywords<br /> Text for AdWords Version 1 for an ad group<br /> Text for AdWords Version 2 for an ad group<br /> Daily and weekly plans for spending the campaign budget (US$250)<br /> Network(s) for the AdWords ads<br /> Target audience settings<br /> Ad serving options<br /> Keyword bidding<br /> Location targeting<br /> Aims for impressions<br /> Aims for clicks<br /> Aims for CPC <br /> Aims for CTR<br /> Proposed success metrics<br />Campaign 2<br /> Focus for each campaign<br /> Keywords<br /> Negative keywords<br /> Text for AdWords Version 1 for an ad group<br /> Text for AdWords Version 2 for an ad group<br /> Daily and weekly plans for spending the campaign budget (US$250)<br /> Network(s) for the AdWords ads<br /> Target audience settings<br /> Ad serving options<br /> Keyword bidding<br /> Location targeting<br /> Aims for impressions<br /> Aims for clicks<br /> Aims for CPC <br /> Aims for CTR<br /> Proposed success metrics<br />D. Reference (APA Reference)<br /> <br />
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<script type='application/ld+json'>{"@context":"http://schema.org","@type":"QAPage","mainEntity":{"@type":"Question","name":"CP3401 & CP XXXXXXXXXX%, Individual Work) Assessment Item 1 SEO and Google Ads Campaign Strategic...","author":{"@type":"Person","name":"Anonymous"},"dateCreated":"2022-07-28T03:33:51","text":"CP3401 & CP XXXXXXXXXX%, Individual Work) Assessment Item 1 SEO and Google Ads Campaign Strategic ProposalDue: Week 7, Sunday 11/09/ XXXXXXXXXXSelect either Scenario 1 or Scenario 2 or Scenario 3Scenario 1: James Cook University has created a webpage for the Bachelor of IT course (https:www.jcu.edu.au/courses-and-study/coursesachelor-of-information-technology). The Head of IT Discipline is commissioning you to provide professional advice to improve their webpage for search engine optimisation and prepare a plan for Google Ads Search Network Campaigns. With a budget of $400, they ask you to design a 3-week Ads marketing plan for them.Scenario 2: Sunshine Yoga Centre is a new yoga centre in Sydney. The owner of the centre has created a website for the business (http:3401demo.wix.com/yoga). The centre is commissioning you to provide professional advice to improve their website for search engine optimisation and prepare a plan for Google Ads Search Network Campaigns. With a budget of $400, they ask you to design a 3-week Ads marketing plan for them.Scenario 3: If you have a client (from your workplace or volunteering organisation), assume that they are commissioning you to provide professional advice to improve their website for search engine optimisation and prepare a plan for Google Ads Search Network Campaigns. With a budget of $400, they ask you to design a 3-week Ads marketing plan for them.Task:You will prepare a written proposal (maximum 4 pages) containingi. A ief overview of the businessii. Your suggestions to improve the search engine & user’s friendliness of the websiteiii. Your Google Ads Strategy for the website, the timeframe of the Google Ads campaigns is 3 weeks and the budget is $400. Part iii is designed with reference to the Nonprofit Marketing Immersion (formally Google Online Marketing Challenge). More Details, see https:www.google.com/grants/get-help/nonprofit-marketing-immersion/ See page 2 for the proposal template. Submission1. A single Word document of the proposal. Use the template provided. The business plan should use the following formatting: 12-point Times font, 2.54cm/1in page margins, A4 paper, left-justification, 1.5 line spacing. Do not use footnotes; incorporate all material within the body of the business plan. Keep all Tables and Figures within the stated 2.54cm/1in page margins and the text in any Tables and Figures should be no smaller than 10-point Times.Resources:Useful tools for market and consumer research, see https:www.thinkwithgoogle.com/tools/.Proposal TemplateA. Business Profile· Name of the business· Products/services offered · Characteristics of potential customers· Potential benefits/aims of having a website for this businessB. SEO and User Friendliness· Explain why the cuent website is not search engine and user friendly· Give a list of specific and actionable suggestions, how you will make the website search engine and user friendly. Be specific and details related html code · Format of an unsatisfactory suggestion: “Add a meaningful title to each page”· You need to describe exactly how you will implement it.· Format of an exemplary suggestion: Modify the value of tittle tag of the home page of the website to Sunshine Yoga Centre, Sunshine Yoga Centretitle>.C. Proposed Ads Strategy (about 2 pages)Based on an analysis of the business and content available on the website, you will craft an appropriate Ads Strategy and metrics for 3 weeks of Google Ads campaigns for the website. The proposed strategy should include 2 campaigns and should have the following structure:· Focus for each campaign· Keywords and negative keywords· Text for at least two Ads versions for an ad group· Daily and weekly plans for spending the campaign budget ($400)· Network(s) for the Ads ads· Target audience settings· Ad serving options· Keyword bidding· Location targeting· Aims for impressions, clicks, CPC and CTR· Proposed success metricsD. Reference · Reference to sources of any statistics and claims used in this report.· Use IEEE referencing style, see http:libguides.jcu.edu.au/ieee.CP3401 Assessment 15Marking Ruics: Criteria High Distinction (HD) Distinction (D) Credit (C) Pass (P) Fail (N) Overall Proposal Quality 10, 9 8,7 6,5 4,3 2,1,0 Overall, the proposal is superior and well written where each component is highly detailed The proposal is expressed coherently and concisely with zero English/grammar eorsThe solution is well thought out and has superior potential to the reach the target audience and achieve the aims of the website. Exhibits aspects of exemplary (left) and satisfactory (right) Overall, proposal is credible, well written and each component is limited (e.g. a small list of basic dot points). Uses a basic understanding of language that conveys ideas with a large number of English/grammar eors.The solution has credible potential to reach the targeted audience and achieve the aims of the website. Exhibits aspects of satisfactory (left) and very limited (right) Overall, the proposal is poorly written where each component is a limited (e.g. a small list of basic dot points). The proposal demonstrates a lack of literacy and rudimentary writing skills. Does not convey specific meaning to readersThe solution is ielevant targeted audience and the aims of the website. Business Profile The business profile has all the required items listed in the proposal template.The business profile is superior, clearly and concisely described.All the statistics and information sources are well referenced. The business profile has some of the required items listed in the proposal template.The business profile is credible, somewhat described.Some of the statistics and information sources are referenced. The business profile is not relevant to the required items listed in the proposal template.The business profile is not described.No statistics and information sources are referenced. SEO and User Friendliness Review and Suggestions The description has clearly described all the required items listed in the proposal template.The suggestions are superior, all relevant for improve the search engine and user friendliness and align with the aims of the website and customer segments. The description has most of the required items listed in the proposal template.The suggestions are credible, somewhat relevant for improve the search engine and user friendliness and somewhat align with the aims of the website and customer segments. The description is not relevant to the required items listed in the proposal template.The suggestions are ielevant for improve the search engine and user friendliness and not align with the aims of the website and customer segments. Ads Strategy (worth double) The strategy has clearly described all the required items listed in the proposal template.The strategy is superior, planned within the required timeframe and budget.The strategy is realistic, extremely well thought out and well justified.The keywords and Ads are superiorly relevant to the scenario.The strategy is highly effective and has high potential to achieve the aims of the website. The strategy has some the required items listed in the proposal template.The strategy is credible, planned within the required timeframe and budget.The strategy is realistic and somewhat justified.The keywords and Ads are somewhat to the scenario.The strategy has credible potential to achieve the aims of the website. The strategy is missing most of the required items listed in the proposal template.The strategy is not planned within the required timeframe and budget.The strategy unrealistic and not justify.The keywords and Ads ielevant to the scenario.The strategy has no potential to achieve the aims of the website. CP3401 – Assignment 1Student Name: Student Number: A. Business Profile Name of the business Products/services offered Characteristics of potential customers Potential benefits/aims of having a website for this business B. SEO and User FriendlinessExplain why the cuent website is not search engine and user friendly List of specific and actionable suggestions 1. 2. 3. C. Proposed AdWords Strategy Campaign 1 Focus for each campaign Keywords Negative keywords Text for AdWords Version 1 for an ad group Text for AdWords Version 2 for an ad group Daily and weekly plans for spending the campaign budget (US$250) Network(s) for the AdWords ads Target audience settings Ad serving options Keyword bidding Location targeting Aims for impressions Aims for clicks Aims for CPC Aims for CTR Proposed success metricsCampaign 2 Focus for each campaign Keywords Negative keywords Text for AdWords Version 1 for an ad group Text for AdWords Version 2 for an ad group Daily and weekly plans for spending the campaign budget (US$250) Network(s) for the AdWords ads Target audience settings Ad serving options Keyword bidding Location targeting Aims for impressions Aims for clicks Aims for CPC Aims for CTR Proposed success metricsD. Reference (APA Reference)","acceptedAnswer":{"@type":"Answer","url":"https://www.topassignmentexperts.com/questions/please-see-attached-files-and-template-for-exact-details-please-read-carefully-3428446.html#pnlSolution","author":{"@type":"Person","name":"Shubham"},"dateCreated":"2022-08-16T12:37:00","text":"CP3401 – Assignment 1\r\nStudent Name: \r\nStudent Number: \r\nA. Business Profile\r\n\tName of the business\r\n\t\r\nSunshine Yoga Centre\r\n(http://3401demo.wix.com/yoga)\r\n\tProducts/services offered \r\n\tYoga Service\r\n· Yoga training\r\n· Demonstration classes\r\n· Private class with personal instructor\r\n\tCharacteristics of potential customers\r\n\tPeople with average yearly income above $40000\r\nPeople between age 25-65\r\nPeople looking concerned about mental health\r\n\tPotential benefits/aims of having a website for this business\r\n\t· Online Presence\r\n· Information Exchange\r\n· Market Expansion\r\n· Consumer Insights\r\n· Advertising\r\n· Online Customer Service \r\n· Growth Opportunity\r\nB. SEO and User Friendliness\r\nExplain why the current website is not search engine and user friendly\r\n\tThe current website is not a search engine and user friendly because it lacks sitemap as sitemap is a file that is important for web crawler and it provides search engine with a roadmap for the website. It ensures that index can provides with information that can found on each page. The sitemap ensures that the search engine gets the information that is needed for the website.\r\nNo HTTPS was found, while building a website it is important to use HTTPS protocol. HTTPS provides security and it can help in encrypting the data that is transmitted from user to the website. It can help in ensuring that data cannot be hacked and stolen and cannot be used. The web configuration setting allows visitor for making browser request and it uses domain. \r\nThe website requires update on design and the overall design requires both aesthetically and functional improvement [2]. It is important to update sites regularly for adhering to modern website design principles. It is important to use of sub domain and it provides with the way for organizing the existing website with separate sections. This will allow sites for getting crawled and it can help in addition of new content. This can help in making use of analytics tools for tracking website metrics and the data will be consolidated for complete website. The use of pre-defined template can disconnect e-commerce platform and brand image that can cause confusion for potential customers. The slow loading time can kill the experience of website for visitors. Slow loading website can lose customer and cause spike in bounce rate. \r\nThe layout of the website is not responsive as responsive design is required for giving users with optimum experience of viewing the website. The website requires that context-text, video and images can be adjusted optimally to fit on different size devices. It can help in saving mobile device users from the inconvenience to having to scroll horizontally, zoom in and get the content without any frustration. It is required for providing better user experience and focuses on optimizing the website for mobile devices [7]. Along with this issue, the loading time of the website might also decrease and after some time the users will not get that experience that the user was expecting from the website. Slow loading time is the issue of non-responsive website as elements of the device may load slowly. It is important to keep focus on users at every step for creating a responsive design. This requires understanding analytics for understanding user desires and behaviors for ensuring responsiveness of the website that can provide a better mobile experience.\r\nThe navigation of the website is another issue that can cause confusion in the mind of user. Home button is not working and there is no way to return to the home page of the website. It is important to provide standard navigation for ensuring that the site is easier to use. This will ensure lower bounce rate and more page visit with higher rate of conversions [6]. Navigation can be made more descriptive for ensuring that bounce rate is low and it provides complete description of the website. The use of right navigation can be a huge opportunity for indicating the relevance of search engine. Nothing is happening when clicked on the menu option it may happen that something is likely to overlap. It is important to ensure that the menu is on the front layer and that footer and header are not set to freeze. \r\nAdditional information about the business plans of the business and services can be added to the home page. This will increase the interaction with users. Showing services on the home page and identification of area can help in improving the quality, content amount and call-to-action. It will ensure that more customers can interact and get service. It is important to ensure that website is being updated regularly with blogs for making the website more interaction and it will ensure that it focuses on a goal. \r\nChat functionality is required and this can help users in connecting with the business directly. The missing chat option from the website can result in creating a long channel for communication. Chat function will help customer in chatting with the representation of the business directly. It is the fastest way for implementation and it can help in addressing queries of new customer and other users present on the website [8]. It can also become a useful tool for providing information and solving query, even chat bots can be used for solving some common queries of the user. This can share relevant content to returning visitors and provide ultimate context and improves customer retention rate. \r\nThe website can be made user friendly by mitigating issues that are:\r\n· No uses of HTTPS protocols that make the website insecure to user and make payment. The website can easily be targeted by hackers. \r\n· The website is not responsive and non-responsive website can create issue for customers as customers uses different devices for accessing the website.\r\n· The loading speed of website requires improvement as the loading speed of the website of low that can lower the retention rate of customers. \r\n· Navigation requires improvement as more navigation options can be added along with more elements and section on the website. \r\n· More information should be added to be website because the website does not look more engaging and attractive. Even information on the website is lacking that is required for customer to understand the business. \r\n· Chat functionality is not present on the website and this can create a long gap between customer and the business. Chat function can help the business in connecting with customers. \r\nList of specific and actionable suggestions\r\n\t1. \r\nCanonicalization can be the method that is used of identifying specific URL and it is necessary for visitors on the same page. The identification of URL as one to index page content can help in consolidating link signals for duplicating page. Meta information like description and titles is important [4]. Description and title can help in providing user with information about the page. It can help in reflecting content on the page that provides with direct link. \r\n\t2. \r\nWhile developing a website, it is important to make clear the need. Effective internal linking, search function and easy-to-use navigation bar are required that can help in guiding visitors and it improves the experience of user.","upvoteCount":72,"aggregateRating":4.64},"answerCount":1}}</script>
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<span class='university'><em class='ico'></em>James Cook University</span>
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Shubham</b> answered on <b>
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CP3401 – Assignment 1<br />Student Name: <br />Student Number: <br />A. Business Profile<br /> Name of the business<br /> <br />Sunshine Yoga Centre<br />(http:<br />3401demo.wix.com/yoga)<br /> Products/services offered <br /> Yoga Service<br />· Yoga training<br />· Demonstration classes<br />· Private class with personal instructo<br /> Characteristics of potential customers<br /> People with average yearly income above $40000<br />People between age 25-65<br />People looking concerned about mental health<br /> Potential benefits/aims of having a website for this business<br /> · Online Presence<br />· Information Exchange<br />· Market Expansion<br />· Consumer Insights<br />· Advertising<br />· Online Customer Service <br />· Growth Opportunity<br />B. SEO and User Friendliness<br />Explain why the cu<br />ent website is not search engine and user friendly<br /> The cu<br />ent website is not a search engine and user friendly because it lacks sitemap as sitemap is a file that is important for web crawler and it provides search engine with a roadmap for the website. It ensures that index can provides with information that can found on each page. The sitemap ensures that the search engine gets the information that is needed for the website.<br />No HTTPS was found, while building a website it is important to use HTTPS protocol. HTTPS provides security and it can help in encrypting the data that is transmitted from user to the website. It can help in ensuring that data cannot be hacked and stolen and cannot be used. The web configuration setting allows visitor for making <br />owser request and it uses domain. <br />The website requires update on design and the overall design requires both aesthetically and functional improvement [2]. It is important to update sites regularly for adhering to modern website design principles. It is important to use of sub domain and it provides with the way for organizing the existing website with separate sections. This will allow sites for getting crawled and it can help in addition of new content. This can help in making use of analytics tools for tracking website metrics and the data will be consolidated for complete website. The use of pre-defined template can disconnect e-commerce platform and <br />and image that can cause confusion for potential customers. The slow loading time can kill the experience of website for visitors. Slow loading website can lose customer and cause spike in bounce rate. <br />The layout of the website is not responsive as responsive design is required for giving users with optimum experience of viewing the website. The website requires that context-text, video and images can be adjusted optimally to fit on different size devices. It can help in saving mobile device users from the inconvenience to having to scroll horizontally, zoom in and get the content without any frustration. It is required for providing better user experience and focuses on optimizing the website for mobile devices [7]. Along with this issue, the loading time of the website might also decrease and after some time the users will not get that experience that the user was expecting from the website. Slow loading time is the issue of non-responsive website as elements of the device may load slowly. It is important to keep focus on users at every step for creating a responsive design. This requires understanding analytics for understanding user desires and behaviors for ensuring responsiveness of the website that can provide a better mobile experience.<br />The navigation of the website is another issue that can cause confusion in the mind of user. Home button is not working and there is no way to return to the home page of the website. It is important to provide standard navigation for ensuring that the site is easier to use. This will ensure lower bounce rate and more page visit with higher rate of conversions [6]. Navigation can be made more descriptive for ensuring that bounce rate is low and it provides complete description of the website. The use of right navigation can be a huge opportunity for indicating the relevance of search engine. Nothing is happening when clicked on the menu option it may happen that something is likely to overlap. It is important to ensure that the menu is on the front layer and that footer and header are not set to freeze. <br />Additional information about the business plans of the business and services can be added to the home page. This will increase the interaction with users. Showing services on the home page and identification of area can help in improving the quality, content amount and call-to-action. It will ensure that more customers can interact and get service. It is important to ensure that website is being updated regularly with blogs for making the website more interaction and it will ensure that it focuses on a goal. <br />Chat functionality is required and this can help users in connecting with the business directly. The missing chat option from the website can result in creating a long channel for communication. Chat function will help customer in chatting with the representation of the business directly. It is the fastest way for implementation and it can help in addressing queries of new customer and other users present on the website [8]. It can also become a useful tool for providing information and solving query, even chat bots can be used for solving some common queries of the user. This can share relevant content to returning visitors and provide ultimate context and improves customer retention rate. <br />The website can be made user friendly by mitigating issues that are:<br />· No uses of HTTPS protocols that make the website insecure to user and make payment. The website can easily be targeted by hackers. <br />· The website is not responsive and non-responsive website can create issue for customers as customers uses different devices for accessing the website.<br />· The loading speed of website requires improvement as the loading speed of the website of low that can lower the retention rate of customers. <br />· Navigation requires improvement as more navigation options can be added along with more elements and section on the website. <br />· More information should be added to be website because the website does not look more engaging and attractive. Even information on the website is lacking that is required for customer to understand the business. <br />· Chat functionality is not present on the website and this can create a long gap between customer and the business. Chat function can help the business in connecting with customers. <br />List of specific and actionable suggestions<br /> 1. <br />Canonicalization can be the method that is used of identifying specific URL and it is necessary for visitors on the same page. The identification of URL as one to index page content can help in consolidating link signals for duplicating page. Meta information like description and titles is important [4]. Description and title can help in providing user with information about the page. It can help in reflecting content on the page that provides with direct link. <br /> 2. <br />While developing a website, it is important to make clear the need. Effective internal linking, search function and easy-to-use navigation bar are required that can help in guiding visitors and it improves the experience of user. This increases bounce arte and it can help in determine the...
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I am <b>Monica</b>. I am here to assist you. But please let me know whether you are here for a new order or an exising one.
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