Helping Hands Healthcare
I. Introduction
Helping Hands Healthcare is a nursing home facility that service inpatient as well as outpatient therapeutic needs. It is conveniently located in the metropolitan area of Georgia, here the area is highly trafficked and has a high demand for therapy services. Our mission here at Helping Hands Healthcare is to provide quality therapeutic care to each one of our residents through daily exercise activities. Some of our activities include water aerobics, wheelchair strengthening (to help roll independently), walke
cane-walk assistance, speech therapy, etc. Our mission is to help restore the patient’s health to a more functional and manageable state so that the patient can perform 65%-100% of their activities of daily living. We value our residents here at Helping Hands Healthcare which is why we are equipped with the best occupational and physical therapy therapists and necessary equipment to furnish the care needed. We are a 100-bed facility with a nurse /nurse aid- patient ratio of 1:5. Allowing each nurse and nurses aid to better focus on specific needs for the patient without becoming overwhelmed and/ or leaving any patient unattended for long periods of time. With ca
ying out each rehabilitation services and care given we will document all aspects of care electronically. Our services are not only for the aging. We render services to all ages who suffer from diabetes, arthritis, stroke, work or home injury, neuropathy, and bone disorders.
II. Marketing Initiative
Aligning one of our programs offered, water aerobics, with our marketing initiative we would first conduct an in-house survey and an evaluation to see which age group, ethnicity, and/or gender utilize our services in water aerobics more and better benefitted. Then we will use the information gathered to expand our marketing services to reach our targeted audience. We hypothesized that the information at hand will not only target the elderly, but also middle age and young adults as well, middle-class male and female of Caucasian and African American ethnic backgrounds, in both subu
an and rural areas.
However, our research showed that 75% of the participants were of Caucasian ethnicity and women age ranging from 60-85yrs of age, 10% were women of African American ethnicity, 3% of male Caucasian ethnicity, and 2% male African American ethnicity. All of which were either suffering from some sort of pain related to arthritis and past jobs (farming, caregiver, manufacturing-warehouse worker, construction worker, etc.). We found that the participants were more from the rural areas of Georgia with less traffic, basic medical clinics with no specialty services, and minimum wage to low-income jobs. All participants were either receiving Medicaid or Medicare or both. Our plan is to reach as many in need as possible by advertising our rehabilitation services, emphasizing our water aerobics program. We will use flyers in the community, health fairs, free clinics, send out newsletters to established and/or past patients. Hospitals and Doctor offices are where many of our targeted audience will visit and more likely get refe
ed to our facility for services so we will utilize the refe
al system as a marketing strategy as well. Also, Newspaper ads, Facebook posts, and radio station
oadcasts are all ways we will reach our targeted audience. The Ads will reflect the rejuvenation of health and wellness and becoming pain free from the utilization of water aerobics. With this marketing technique we plan to expand beyond the rural areas into the subu
an and u
an areas as well. Atlanta and Gwinnett County’s (subu
an area) growing population has over 65% of individuals who suffers from some type of illness or injury, and according to the Behavioral Risk Factor Surveillance System, 1.8million Georgians over the age of 18yrs of age has arthritis with 57% being younger than 55yrs old (Georgia Arthritis Report, XXXXXXXXXXThus, reflecting all age levels will benefit from the services we offer. This marketing initiative can and will target the specific candidates for the services rendered. Showing the patients that we as a healthcare organization will go above and beyond to connect with the resources available to them, to help each patient with pain management, so they may be able to lead a more healthy and happier lifestyle.
Based on the above selected product/services, compare two random competitors in relation to that specific market. Answer the following questions below.
Competitor 1: Identify the competitor and provide a
ief description of the organization.
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Describe the competitor’s product or service:
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Outline three strengths and weaknesses for the competitor’s product or service:
Strengths
Weaknesses
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Point(s) of Difference: Based on your analysis of the competitor product’s strengths and weaknesses, describe the unique aspects of the product that differentiate it from similar products in the market. In other words, how does the product stand out in the market?
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Competitor 2: Identify the competitor and provide a
ief description of the organization.
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Describe the competitor’s product or service:
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Outline three strengths and weaknesses for the competitor’s product or service:
Strengths
Weaknesses
1.
1.
2.
2.
3.
3.
Point(s) of Difference: Based on your analysis of the competitor product’s strengths and weaknesses, describe the unique aspects of the product that differentiate it from similar products in the market. In other words, how does the product stand out in the market? Explain.
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Assume the role of a healthcare consumer in need of the type of product/service selected. If you were tasked with selecting one of the products/services outlined above or the product/service you selected for your final project, which one would select? Explain why. Use specific examples from the research completed on the product/service to support your response.
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Assume the role of a healthcare consumer in need of the type of product/service selected. If you were tasked with selecting one of the products/services outlined above or the product/service you selected for your final project, which one would select? Explain why. Use specific examples from the research completed on the product/service to support your response.
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