Overview
A strengths, weaknesses, opportunities, and threats (SWOT) analysis is an effective tool for making marketing decisions and continually evaluating the marketplace to determine if adjustments should be made to a marketing plan.
For this assignment, you will complete a SWOT analysis. You may do the analysis in the form of an interactive or in the form of a quiz. You only need to complete one version of the SWOT analysis. Then, you will reflect on what you learned from doing the SWOT analysis by responding to some questions.
Prompt
Complete one version of the SWOT analysis simulation. The interactive and the quiz themselves are non-graded tools to help you experience a SWOT analysis. You will be graded based on the Module Six SWOT Analysis Ru
ic.
· SWOT Analysis Interactive
· SWOT Analysis Quiz
Specifically, you must address the following ru
ic criteria:
· Name the SWOT analysis version that you completed. Reflect on your experience with completing a simulation of a SWOT analysis by answering the questions provided below.
· Which category (strengths, weaknesses, opportunities, or threats) of the analysis simulation was the most challenging for you?
· What have you now learned that will help you better identify items that belong in that category in the future?
· Which category of a SWOT analysis do you think marketers may tend to overlook most often, and why?
· What are at least two potential negative impacts of failing to consider the often overlooked category you’ve just identified?
Guidelines for Submission
Submit your assignment as a Word document that contains a 1- to 3-sentence response per ru
ic criterion. Sources should be cited according to APA style.
Module Six SWOT Analysis Ru
ic
Criteria
Proficient (100%)
Needs Improvement (85%)
Not Evident (0%)
Value
SWOT Analysis Version
Names the version of the SWOT analysis that was completed
N/A
Does not attempt criterion
10
Category
Names the SWOT category that was the most challenging in the analysis
N/A
Does not attempt criterion
20
Learning
Summarizes what was learned about the challenging category and how it will help better identify items for that category in the future
Shows progress toward proficiency, but with e
ors or omissions; areas for improvement may include a more accurate or complete description of the category
Does not attempt criterion
20
Overlooked Most Often
Names the SWOT analysis category marketers often overlook and explains why
Shows progress toward proficiency, but with e
ors or omissions; areas for improvement may include providing a more logical description as to why SWOT analysis category is often overlooked
Does not attempt criterion
20
Two Potential Negative Impacts
Summarizes at least two potential negative impacts of failing to consider the often overlooked category
Shows progress toward proficiency, but with e
ors or omissions; areas for improvement may include providing a more accurate or complete description of at least two potential negative impacts
Does not attempt criterion
20
Articulation of Response
Clearly conveys meaning with co
ect grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose
Shows progress toward proficiency, but with e
ors in grammar, sentence structure, and spelling, negatively impacting readability
Submission has critical e
ors in grammar, sentence structure, and spelling, preventing understanding of ideas
5
Citations and Attributions
Uses citations for ideas requiring attribution, with consistent minor e
ors
Uses citations for ideas requiring attribution, with major e
ors
Does not use citations for ideas requiring attribution
5
Total:Â
100%