LPC
FFTO4030
Fundamentals of Travel and Tourism
Summer 2019
Coursework Brief
Handout: June 2019
Access via GSM Learn
Deadline for Submission: Wednesday, XXXXXXXXXX2pm
Submit this coursework through the Student Portal with a Turn-it-in Report
Word Limit: 2500 (Plus or minus 10%)
Learning outcomes assessed:
At the end of a module students will be expected to be able to:
1. Identify significant factors influencing the historical development of UK travel and tourism
2. Demonstrate an understanding of the concepts and characteristics of tourism as an area of academic and applied study
3. Examine the different agents and elements of tourism development
4. Outline the key private and public/voluntary organisations which make up to UK travel and tourism industry
FFTO4030 XXXXXXXXXXSummer 2019 Coursework BRIEF
This Coursework is worth 100% of the total marks for this module.
Coursework Instructions
Please read carefully
· Carefully read the module handbook, the marking criteria and the grade descriptors.
Academic Misconduct
You are responsible for ensuring you understand the policy and regulations about academic misconduct. You must:
· Complete this work alone except where required or allowed by this assignment
iefing paper and ensure it has not been written or composed by or with the assistance of any other person.
· Make sure all sentences or passages quoted from other people’s work in this assignment (with or without trivial changes) are in quotation marks, and are specifically acknowledged by reference to the author, work and page.
Blank
Assignment Questions
Individual Report Task
Having recently graduated, and after a round of interviews, you have managed to get on to a ‘Tourism Management Graduate Scheme’ at a leading U.K Travel agency: GSM Travel Ltd.
As part of the ‘Graduate Management Programme’, and for the company to investigate potential, future tourist destinations, you have been asked by your ‘mentor’ to write a report identifying and investigating the elements of: tourism, tourists and tourist destinations.
In this respect, you must produce a report, of no more than 2,500 words, that must incorporate the following:
1. A summary of the key historical and cu
ent developments in tourism, identifying the different types of tourism (Mass and Special Interest tourism) and explaining their characteristics, providing examples where appropriate. (LO1)
(600 words)
2. A discussion of the reasons why tourists visit a particular destination, with reference to relevant and extensive literature, particularly in relation to: tourism demand, tourist behaviour and tourist motivations. (LO2)
Areas to be covered in this task, include:
· Demand for tourism
· Push Pull factors
· Tourist Motivations
· Tourist Typologies (Plog, Cohen and Grey)
· Factors influencing tourist motivation
(800 words)
3. A discussion of the elements that should be considered when developing a new destination, extensively investigating the 6A’s of a tourist destination. (LO3)
(600 words)
4. Identification and an outline of the key organisations involved in the ‘Tourism Supply Chain’ in the private, public and voluntary sector of the U.K. travel and tourism industry. (LO4)
XXXXXXXXXX500 words)
End of Assignment Brief
Fundamentals of Travel and Tourism Marking Criteria
Strength
Adequate
Needs Improvement
Overall
Knowledge and understanding of subject XXXXXXXXXX45%
· Clearly understands the assignment question and application to the questions the learning outcomes
· e.g. development of tourism, tourist typologies, motivations, 6A's of a destination and tourism supply chain
· Knowledge & understanding of the structure of a report to fully answer the questions in relation to: tourism development, tourist typologies, tourist destinations and the tourism supply chain (executive summary, overview, situation analysis, objectives, conclusion, references, appendix).
· Identified key theories and /or concepts: tourism development, tourist typologies/motivations, destination development, tourism supply chain
___/45
Cognitive skills XXXXXXXXXX30%
· Analysis and synthesis – e.g.
· Logic and argument -
· Organisation and communication of ideas and evidence - select relevant evidence to support recommendation and / or conclusion
· Analytical reflection – original ideas supported by logical argument and evidence
___/30
Graduate Skills XXXXXXXXXX25%
· Has a number of reliable sources (e.g. Organisation reports, academic journals, academic text) and presented it using Harvard referencing
· Has researched beyond the key reading appropriate for the subject.
· Academic honesty - Has avoided plagiarism
· Uses appropriate academic conventions (e.g. summaries, paraphrasing etc.)
· Written and graphical skills (used the recommended format to present the proposed plan)
· Problem-solving (is the strategy and recommendation based on the analysis)
· Practical and professional skills (work has right level of detail/ complexity)
___/25
TOTAL ____/100
Marking Criteria (Level 4)
KNOWLEDGE & UNDERSTANDING
INTELLECTUAL & COGNITIVE SKILLS
Graduate Skills: transferable, employability, practical and academic skills
Factual and conceptual knowledge and understanding; use of class materials; independent reading
Critical thinking; conceptualisation; creativity; synthesis, analysis and evaluation; application; problem solving and research/investigation
Written, oral and presentation skills; interpersonal, group and teamwork skills; leadership skills; numeracy; digital skills; practical, professional and academic skills (including referencing/presentation
MARKING BAND
CLASSIFICATION
WEIGHTED AT 45%
WEIGHTED AT 30%
WEIGHTED AT 25%
XXXXXXXXXX%
FIRST (1ST)
Includes all required factual content, accurately summarised.
Well developed, relevant, reasoned introduction and conclusions.
Within word count or presentation time.
Accurate identification of relevant concepts, theories and/or principles, appropriate to this level and likely to extend beyond core of classroom content
Clearly and logically structured material.
Accurate spelling, grammar, punctuation, paragraphing. Structured appropriately
Excellent understanding of factual and conceptual material, relative to this level.
Information or data selected from a good range of appropriate primary and/or secondary sources, and categorised, analysed or evaluated using relevant methods or techniques.
Fluent, interesting writing style, appropriate to the assignment OR engaging, confident, audible and well paced presentation.
Calculations are accurate, clearly set out, with explanations.
Well developed, coherent arguments, referencing primary and secondary literature.
Appropriate visual presentation, including font, spacing, margins, headings, graphics, images and appendices.
Well developed integration of theory and practice, for this level, using defined conceptual frameworks.
Co
ect use of academic conventions, references and bibliography.
Very good application of numerical and statistical methods to defined problems.
Outstanding, consistent delivery of group work obligations, for this level.
Substantiated, relevant, logical recommendations. Very good awareness of ethical issues, where relevant.
Insightful reflection on own strengths and weaknesses in relation to defined professional and practical skills.
70 - 85%
FIRST (1ST)
Includes all required factual content, accurately summarised.
Well developed, relevant introduction and conclusions.
Within word count or presentation time.
Includes relevant factual content only.
Well structured material.
Accurate spelling, grammar, punctuation, paragraphing. Structured appropriately
Accurate identification of relevant concepts, theories and/or principles, appropriate to this level.
Information or data selected from a good range of appropriate primary and/or secondary sources, and categorised, analysed or evaluated using relevant methods or techniques.
Fluent writing style, appropriate to the assignment OR engaging, audible and well paced presentation. Structured appropriately
Very good understanding of factual and conceptual material, relative to this level.
Coherent arguments, referencing primary and secondary literature.
Appropriate visual presentation, including font, spacing, margins, headings, graphics, images and appendices.
Calculations are accurate, clearly set out, with explanations.
Very good integration of theory and practice, for this level, using defined conceptual frameworks.
Co
ect use of academic conventions, references and bibliography.
Good application of numerical and statistical methods to defined problems.
Very good, consistent delivery of group work obligations, for this level.
Relevant and logical recommendations. Good awareness of ethical issues, where relevant.
Good reflection on own strengths and weaknesses in relation to defined professional and practical skills.
60 - 69%
UPPER SECOND (2:1)
Includes most required factual content, mostly accurately summarised.
Relevant introduction and conclusions.
Appropriate visual presentation, including font, spacing, margins, headings, graphics, images and appendices.
Includes relevant factual content only.
Clearly structured material.
Mostly accurate spelling, grammar, punctuation, paragraphing.
Mainly accurate identification of relevant concepts, theories and/or principles, appropriate to this level.
Information or data selected from some relevant primary and secondary sources, and categorised, analysed or evaluated using relevant methods or techniques but with some gaps or misunderstandings.
Mainly fluent writing style, appropriate to the assignment OR mainly engaging, audible and well paced presentation.
Sound understanding of factual and conceptual material, relative to this level.
Mostly coherent arguments, referencing primary and secondary literature.
Mostly appropriate visual presentation, including font, spacing, margins, headings, graphics, images and appendices.
Calculations are