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Page 1 of 28 BUSN20019 Professional Project Assignment 2 Project Report The impact of sustainability disclosures on market performance: evidence from 50 constituent stocks in Hong Kong’s Hang Seng...

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Page 1 of 28

BUSN20019 Professional Project
Assignment 2
Project Report
The impact of sustainability disclosures on market
performance: evidence from 50 constituent stocks in Hong
Kong’s Hang Seng Index (HSI)
Prepared by
Student ID: xxxxx
Student Name: xxxxx
Page 2 of 28

Executive Summary
The purpose of this report is to give details on a professional project aimed at
investigating the impact of sustainability disclosures on market performance,
which is then elaborated into three research questions. The first question is
about the probability of issuing sustainability report among 50 constituent
stocks in Hong Kong’s Hang Seng Index (HSI). The second one is about the
connections between sustainability reports and the industry companies belong
to. The third one is about the links between sustainability reporting and market
performance.
Previous literature explained the existence of sustainability report by two sets
of theories. Social-political theories (political economy theory, stakeholder
theory and legitimacy theory) offer insights about companies facing social and
political pressures to provide environmentally information, which implies that
companies belong to environmentally sensitive industries are more likely to
deliver certain information. Voluntary disclosure theory suggested that superior
companies will provide information to distinguish with the inferior ones, which
infers that there is a co
elation between sustainability information and market
performance.
Data collected in the companies’ websites to analyse the links between
sustainability reports, industry and market performance. The results is that
sustainability reports have significant relationships with industry and market
perception. This study concludes that disclosers outperform non-disclosers,
which may provide an insights for the managers of non-disclosing companies.
Comment [OM1]: Note the student
immediately launches into the overall
aim of the project.
Comment [OM2]: There are some
small English language difficulties in
the assignment, but in terms of the
core elements of a high quality
student research project, this paper is
very well done.
Comment [OM3]: The student
makes some effort to link this project
with a theoretical background. This
is not absolutely essential but it is one
of the elements that leads to this
eing a “high distinction” assignment.
Comment [OM4]: So a good
executive study gives a hint of how the
data was collected and the results, as
well as the other elements (theoretical
ackground, etc). This executive
summary is excellent.
Page 3 of 28

Table of Contents
1 Introduction ........................................................................................ XXXXXXXXXX4
1.1 Problem Statement ................................................................ XXXXXXXXXX4
1.2 Research aim and research questions ............................... XXXXXXXXXX5
2 Literature review ............................................................................... XXXXXXXXXX6
2.1 Sustainability report and its development .......................... XXXXXXXXXX6
2.2 Social-political theories ......................................................... XXXXXXXXXX6
2.3 Voluntary disclosure theory .................................................. XXXXXXXXXX9
3 Methodology .................................................................................... XXXXXXXXXX11
3.1 Data collection ...................................................................... XXXXXXXXXX11
3.2 Data analysis ........................................................................ XXXXXXXXXX11
3.2.1 Sustainability report ......................................................... XXXXXXXXXX12
3.2.2 Shareholder return, market perception and industry .. XXXXXXXXXX12
4 Findings and analysis .................................................................... XXXXXXXXXX13
4.1 Descriptive Statistics ........................................................... XXXXXXXXXX13
4.2 Bivariate Co
elations .......................................................... XXXXXXXXXX15
4.3 Logistic Regression Results ............................................... XXXXXXXXXX16
5 Discussion ....................................................................................... XXXXXXXXXX17
5.1 H1: Sustainability reports are significantly related to the industry the
company belongs to as implied in social-political theories ...... XXXXXXXXXX17
5.2 H2: Sustainability reports are significantly related to the shareholder
eturns (growth in earnings per share) as implied in voluntary disclosure
theories H3: Sustainability reports are significantly related to the market
Answered Same Day May 11, 2020 BUSN20019 Central Queensland University

Solution

Akansha answered on May 22 2020
139 Votes
Impact of Digital Proficiency on Luxury Brands
Running Head: impact of digital proficiency on luxury
ands
14
Impact of Digital Proficiency on Luxury Brands
University name:
Student name:
Date:
Contents
Executive summary    2
Introduction    3
Problem Statement    3
Research aim and research question    4
Research Questions    4
Research Plan    5
Data Sources    5
Literature Review    8
Recommendations    11
Conclusion    12
References    14
Executive summary
The main aim of the paper is to provide the details on the digital proficiency of the luxurious
ands in China which will be elaborated in the three research questions. The first question will be the impact of the digital proficiency of the
and value. The second question is about whether with the introduction of digital media, the luxurious
ands will lose their exclusivity when they come easily in the reach of the customers. The last question will focus on the real fact that if not digital media, the company can lose its customer in the long run.
The introduction part will explain the concept of digital proficiency and identify its potential for the changing business strategies and technologies to conduct business regarding luxurious
ands.
The literature review will explain the significance of the digital proficiency of the different luxurious and
ands to enable them to enlarge their virtual space for the entry of the new shoppers online.
The quantitative methodology will be adopted for collecting the data from various sources. Many research methods will be employed to collect the present data concerning the digital proficiency of the luxurious
ands along with the
and value of the luxurious
ands.
The conclusion and recommendation will be added in the end to find the findings of the fact.
Introduction
A marketing strategist aiming to find success in the cu
ent scenario needs to identify the potential of Digital Proficiency in every aspect of developing marketing strategies. Whether
anded or non-
anded now digital presence is a must for every business to sell its products and services because the customer is online. Luxury
ands those have believed till date in mouth-to-mouth publicity and customer loyalty as the main approach for marketing its product also seeking assistance in digital proficiency. The given research proposal identifies the gap between the knowledge and application of digital proficiency for luxury
ands and the impact it has on the
and value. The given proposal will include the background of the research topic, its aim, research questions, literature review. Once the topic is discussed in detail the proposed research methodology for the study, expected findings, discussion and conclusion will be added later.
Problem Statement
It has been identified that the high-end
ands have been slow in identifying the power of digital proficiency, but customers have not. The changing business scenario demands the
ands to either acknowledge the digitalization or lose the shoppers and investors. The leading
ands boast exclusivity which till date reflects in minimal exposure on any digital platform. But with increasing dependence of the shoppers on the internet and reducing sales has demanded a push on the online presence and as the peers have said that "Go there where shoppers are." Still, only 60% of the
ands have entered into digital proficiency, and many have the doubts in their mind due to the traditional approach of
ands losing their exclusivity and value when they come in reach of the customers.
Research aim and research question
The aim of this researcher paper is to analyse the digital proficiency of different luxurious
ands. It has to believe that more than 50 percent of the sales of the luxurious
ands have been influenced by digital media that the shoppers are very curious to research about the particular products before purchasing it. The shoppers were yet equivalent to within a particular store purchases the online yet as it becomes more comfortable and convenient for them. Many
ands have initiated the evolution of digital media and start witnessing the positive results thereof (Rigas & Hussain, 2017).
In this background, the study shall highlights that the digital proficiency of the rich
ands shall have a decisive impact on the
and value of the particular
and in the eyes of the shoppers.
Research Questions
· At what extent the digital proficiency impacts the luxurious
ands to recognize their value position?
· Is this right, with the influx of the digital media the luxurious
ands will lose their exclusivity?
· Is this true or false, that if not social media the well-established
ands will lose the shoppers online.
The hypothesis of the verification for the digital proficiency of the luxury
ands is as follows:
Null Hypothesis H0 – the digital proficiency
ands does not impact the
and value of the specific
and positively.
Alternative hypotheses H1- the digital proficiency of the rich
ands positively impacts the
and's value and the interest of the shoppers.
Research Plan
The research methodology used for collecting the appropriate data for conducting the study concerns secondary source of data about the digital proficiency of the rich and luxury
and along with its value position of the concerned
ands. The nature of the data is quantitative.
The data analysis shall consist of initiating the co
elation between the two hypotheses, i.e. First, H1: the digital proficiency positively impacts
and position and
and value of the luxury
ands. Secondly, H0: the digital proficiency does not positively impact the
and value of the concerned luxurious
and (A
igo, 2018).
Data Sources
Absolute Variable: Digital Proficiency of the Luxury Brands
In China, people are more tech-savvy and digitally friendly. To serve the customers, many
ands have recognised the need of digital proficiency. According to the above figure, it can be seen that the Chinese
ands have not much progress in improving their digital proficiency. It is to believe that the pace of digital proficiency in the china is very slow, i.e. only 21 luxurious
ands out of the 32 luxurious
ands have appropriately recognised he needs of the digital media. There is 9 percent reduction in the Chinese
and's digital proficiency as compared to the previous years. The luxurious Chinese
ands have to take a long journey to enjoy the benefits of the digital proficiency. French fashion house Dior has successfully maintained the dignity of social media and provide online chat service to their customer to communicate with their customer care service team 24/7 whenever the customer has any query or facing difficulty in choosing a suitable product. The digital proficiency of the luxurious
ands is 46% as compared to the 56% of the previous year which is very slow in the era of digitalization.
Source: Statistica, 2018
In China,...
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