please answer the two questions below the paragraph ( please see attached file)

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Nitish Lath · Accepted Answer

Analysis of L’Oreal brand portfolio and role of local and global marketing and other factors in growth of brand:
The brand portfolio of the entity has been developed over the period of time. The company has grown as one of the largest beauty and cosmetic company in the world having presence in more than 130 countries, 27 global brands and having sales more than $30.8 billion across the globe. The global and local marketing have helped the company to grow substantially because the company is spending approx. $5 billion in advertising every year for creation of branding. Further, the company has also focused on several local regions and is investing 3% of its sales revenue in innovation and R & D which helped the company to increase its customers base to significant extent. The company has made various acquisitions like acquisition of Soft Sheen Products in 1998 and Carson Products in 2000 which helped the company to become market leader in cosmetic and skin care industry.

please answer the two questions below the paragraph ( please see attached file)

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