BTA 350 Analytics Project, NameBTA 350 Analytics ProjectBank Marketing Data SetSteve GallegosProject...

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BTA 350 Analytics Project, NameBTA 350 Analytics ProjectBank Marketing Data SetSteve GallegosProject Section 1Bank Marketing Data Set· Bank-additional-full.csv with all examples XXXXXXXXXXand 20 inputs, ordered by date (from May 2008 to November 2010), very close to the data analysed in [Moro et al., 2014]· Link to data set: UCI Machine Learning Repository: Bank Marketing Data SetProject Section 2: CONTEXTInstructions (delete instructions after you have completed this section): Describe the context of the dataset: what the dataset is about, what organization it concerns, how it was obtained. You may also want to owse through this article reporting on some analyses conducted on this dataset, especially section 2.1. Describe the approach you will be taking to this analytics project. This section should have around XXXXXXXXXXwords. 2

Sumita Mitra · Accepted Answer

1
Structured approach of the Bank marketing data set:
The referred data set is pertaining to a banking institution which shows the direct phone marketing campaigns being done so at to attract clients in subscribing to term deposits in the bank. This is done so as to increase the deposits and also understand the behaviour of the customers in approving the term deposits in the bank. The dataset is originally collected from UCI Machine learning repository.

BTA 350 Analytics Project, Name BTA 350 Analytics Project Bank Marketing Data Set Steve Gallegos Project Section 1 Bank Marketing Data Set · Bank-additional-full.csv with all examples XXXXXXXXXXand 20...

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