PLEASE ANSWER EACH QUESTION SEPARATELY WITH REFERENCES AS PER APA FORMAT 6TH EDITION.SECTION 11)...

Question

PLEASE ANSWER EACH QUESTION SEPARATELY WITH REFERENCES AS PER APA FORMAT 6^TH EDITION.
SECTION 1
1) What health care products or services do consumers seek? How effectively do your organization’s products or services align with these needs? Use APA citations and references, as appropriate.
2) What do health care consumers seek in a place? How effectively does your organization’s place align with these needs/desires? Use APA citations and references, as appropriate.
3) What types of promotions appeal to health care consumers? How effectively do your organization’s promotions align with these needs/desires? Use APA citations and references, as appropriate.
4) What price issues are important to health care consumers? How effectively do your organization’s prices align with these needs/desires? Use APA citations and references, as appropriate.
SECTION 2
5) A health care organization’s philosophy is expressed in its mission and vision statements. A strategic plan’s foundation may be traced back to the mission and vision statements, and is implemented in the marketing plan. The marketing plan, therefore, must be the vehicle by which the organization accomplishes its mission and vision.
Resources: Mission and vision statements from your organization; Strengths, Weaknesses, Opportunities, and Threats Analysis (SWOT) Template
Write a 1,400- to 2,100-word paper, critically evaluating the alignment of your current health care organization’s marketing with its mission and vision statements. The analysis must not be a restatement of the organization’s mission, vision, and marketing strategy. Rather, it should be a critical evaluation of the alignment between the organizations’s marketing principles and its mission and vision. ( MISSION AND VISION OF MY HOSPITAL IS TO SHARE GODS LOVE WITH THE COMMUNTY BY PROVIDIBG PHYSICAL MENTAL AND SPRITUAL HEELING. BE THE HOSPITAL OF CHOICE FOR THE COMMUNITY. BY BEING THE BEST PLACE TO RECEIVE CARE, PRACTICE MEDICINE, AND WORK.)
A) Create a table, organizing your analysis using the SWOT template on the student website. Integrate marketing mix and SWOT frameworks to produce an evaluation of your organization’s current approach. Support and discuss the information in your table with narrative analysis grounded in course literature.
B)Address the following elements:

What is the organization’s mission and vision? If your organization does not have a mission and vision statement, interview key leaders within the organization to assess, informally, the mission and vision of the organization.

How effectively does the organization’s marketing mix align with its mission and vision?

How effectively does the organization’s product and service strategy align with its mission and vision?

How effectively does the organization’s placement strategy align with its mission and vision?

How effectively does the organization’s promotion strategy align with its mission and vision?

How effectively does the organization’s price strategy align with its mission and vision?

How effectively does the organization’s positioning strategy align with its mission and vision?

Submit a copy of your certificate of originality and Plagiarism Checker report with the assignment to your Assignments Page. Allow yourself time to receive and submit the originality report. If the Plagiarism Checker is down, submit your assignment on time with a post in your Individual forum, so the facilitator is aware of the situation. Post the Plagiarism Checker report when it arrives.
Note. The assignment should present an unbiased analysis of the alignment between the organization’s mission and vision statements and its marketing principles. It should not defend or indict the organization. It should merely provide a systematic, objective description of the organization’s current practices.
IMPORTANT NOTES FOR ALL DOCTORAL PAPERS:

Direct quotations must be clearly identified as another author’s words by placing the information inside quotation marks (if less than 40 words) or block indented (if 40 words or more). See Section 6.03 (pp XXXXXXXXXXfor how to format quotations and citations. Direct quotations must also have a page or paragraph number; put a space before the page number (Section 6.05, pp XXXXXXXXXX).
Using an author’s exact words without quotation marks or block indentation constitutes plagiarism – even if a citation is provided.
Do NOT use the overall percentage of the TurnItIn report as an indicator of originality.
Doctoral students should check each match and adjust the content (BEFORE submitting for grading)to indicate clearly when another author’s words are used.

PLEASE SEE SEPARATE ATTACHMENT OF SWOT ANALYSIS AND COMPLETE IT.
ASSIGNMENT DEADLINE IS 10/5/12

005_8xgn9pk-aqfiffmm.doc 005_mhkn9pk-do21wijc.docx

Robert · Accepted Answer

Health Care Organization: SJCH                                                                                      1
SECTION 1: 
What health care products or services do consumers seek? How effectively do your 
organization’s products or services align with these needs? Use APA citations and 
references, as appropriate. 
 Most consumers seeking the health care services benefits have been classified as 
follows. First include the quality buyers who are mostly concerned with the best product 
and does not concerned with the cost. Second include the service buyers who searches 
for best personal and nursing care and assumes that all medical care are adequate. Third 
is value buyers look for best value of the money and expect the service to match the 
price. Fourth is the economy buyers are primarily interested in minimizing cost and 
favor the least expensive market offers.  They are more concerned about the amenities as 
well as qualities of the nursing staffs and the service offered by the hospital. Moreover, 
the consumers in health care industry want continuity, emotional support (confidence in 
doctors as well as nurses), physical comfort, involvement of family, information, and 
coordination of the care.  
 The organization under study effectively meets this needs and wants of the 
consumers through offering a patient centered culture. Here, culture is referred to how 
the people interact, share values, attitudes, morals, and beliefs. The SJCH is able to 
effectively foster what consumer wants through offering humanity at their workplace, 
creating personal touch, demonstrating empathy, and treating everyone with dignity, 
respect, and integrity (SJCH, n.d.). In addition to this, customer loyalty is enhanced 
through offering customer-centered health plans.
Health Care Organization: SJCH                                                                                      2
Reference 
SJCH. (n.d.). Purpose, Passion, People. Retrieved from  
 http://www.sjch.us/sjch_resources/ccurl/981/227/Sacred%20Work%20Manual.pdf
What do health care consumers seek in a place? How effectively does your 
organization’s place align with these needs/desires? Use APA citations and 
references, as appropriate. 
 In case of placement needs related to health care services, the consumer wants 
physical comfort in relation to silence in the room, the level to which hospital employees 
are able to control the pain suffering of the patients, assistance in the bathrooms or the 
bedpan (SJCH, n.d.). 
 The SJCH is able to deliver these consumers’ need through offering healing 
environment; clean, safer, and spiritual environment; offering various amenities like 
dining options, banks, ATM facilities, and others. In addition to this, SJCH offers 
convenient bill payment facility for the patients through use of internet – online payment 
credit card payment. This will help the consumers to get more convenience and comfort.
Reference
SJCH. (n.d.). Purpose, Passion, People. Retrieved from  
 http://www.sjch.us/sjch_resources/ccurl/981/227/Sacred%20Work%20Manual.pdf
http://www.sjch.us/sjch_resources/ccurl/981/227/Sacred%20Work%20Manual.pdf
http://www.sjch.us/sjch_resources/ccurl/981/227/Sacred%20Work%20Manual.pdf
Health Care Organization: SJCH                                                                                      3
What types of promotions appeal to health care consumers? How effectively do 
your organization’s promotions align with these needs/desires? Use APA citations 
and references, as appropriate. 
 The health care consumers wants hospital employees to take time and educate 
patients and their families about the patient’s medicine, effective communication made 
by the nurses and the doctors, timely and consistent updation of the condition of illness 
and its treatment, education about the symptoms that needs to be monitored once 
discharged from the hospital, information about the timeline for the recovery process, 
assistance in case of returning home, right amount of information to be disclosed to the 
family members, opportunity for open communication with the health care providers, 
and maintenance of privacy (SJCH, n.d.). 
 At SCJH, the promotional need of the consumers is delivered through responding in 
the timely manner with proper explanation for what has been done, reasons for any kind 
of delay and regular updates for offered health services. Further significant stress is 
given on offering transparent and open communication system between different 
stakeholders.
Reference 
SJCH. (n.d.). Purpose, Passion, People. Retrieved from  
 http://www.sjch.us/sjch_resources/ccurl/981/227/Sacred%20Work%20Manual.pdf
http://www.sjch.us/sjch_resources/ccurl/981/227/Sacred%20Work%20Manual.pdf
Health Care Organization: SJCH                                                                                      4
What price issues are important to health care consumers? How effectively do your 
organization’s prices align with these needs/desires? Use APA citations and 
references, as appropriate. 
 The present health care consumers are well educated, and in turn they demand 
quality health care products and services at lowest cost. This requires the health care 
service providers to compete on both price as well as quality. Consumer basically needs 
customer centered health plans that are designed to provide more consumers’ control on 
their expenditure over the health care products, along with tax advantage saving 
accounts or some kind of health reimbursement arrangements. Today’s consumer 
demands for clearly written, formatted and customized price information in the language 
preferred by the user. This information must include all the cost related to diagnostic 
tests, physician fees, prescribed drug charges, and other charges during as well as after 
hospitalization (California HealthCare Foundation, 2008).  
 SJCH has aligned these needs of the consumers through offering tailored made 
health care price for different audiences, opportunity for treatment and price comparison 
of different health care service providers, and maintaining price transparency.
Reference 
California HealthCare Foundation. (2008). Making health Care Costs More Transparent  
  to Consumers: A Summary for Policymakers. Retrieved from 
http://www.chcf.org/~/media/MEDIA%20LIBRARY%20Files/PDF/M/PDF%20Making
CareCostsTransparent.pdf
http://www.chcf.org/~/media/MEDIA%20LIBRARY%20Files/PDF/M/PDF%20MakingCareCostsTransparent.pdf
http://www.chcf.org/~/media/MEDIA%20LIBRARY%20Files/PDF/M/PDF%20MakingCareCostsTransparent.pdf
Health Care Organization: SJCH                                                                                      5
Section 2 (A):

PLEASE ANSWER EACH QUESTION SEPARATELY WITH REFERENCES AS PER APA FORMAT 6 TH EDITION. SECTION 1 1) What health care products or services do consumers seek? How effectively do your organization’s...

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