PH4 (IP) Please write in 1000 words using APA style, with at least 3 references this assignment: The President of SAC has decided to adopt the Balanced Scorecard. You received an e-mail from him...

Memo – Balance score card 1
Memo – Balance score card
Memo – Balance score card 2
Memo
To,
The CEO
Subject: Implementation of Balance Score card and its effect on the behaviour of
the employees
As President of SAC it is my understanding that you have made the important
decision to adopt the Balanced Scorecard approach for SAC, mapping SAC‟s strategic
objectives to performance metrics.
Balanced score card was introduced as a measurement device, today it has become a
strategic management system that helps an organization to work on its vision and helps in
translating the vision into the action which is inculcated across the organization. It helps in
evaluating the performance of an organization and helps in
idging the gap between the
strategic objectives and the execution of the objectives. It helps in providing the feedback
from both internal as well as external outcomes which helps in improving the strategic
performance of the organization so as to achieve the set objectives. „The balanced score card
complements the financial measures with operational measures on customer satisfaction,
internal processes and the organization‟s innovation and improvement activities that are the
drivers of future financial performance‟. (Kalpan, Norton, 1991)
The balance score card is one of the best measures which helps in analysing the
performance of the company from four different perspective which includes learning and
growth perspective, financial perspective, internal business process perspective and customer
perspective.
Learning and Growth perspective:
The Learning and growth perspective focuses on increasing the capabilities of the
employees so as to improve their efficiency and productivity, for this they have a strong focus
Memo – Balance score card 3
on the training and development of the employees. With this the company strongly focuses
on improving the capabilities of the employees. With a strong focus on the training and
development of the employees the organization is able to improve the satisfaction and
motivation level of the employees which will in-turn help in reducing the employee turnover
ate and enhancing the culture of the organization. (Kalpan, 1996)
Customer Perspective:
The company focuses on mass marketing with a strong focus on providing satisfaction
to the consumers, the main focus of the organization in terms of customer...