Part 4: Respond to Classmates’ Posts After you have created your own post, look over the discussion forum posts of your classmates and respond to at least two of them. Part 5: Incorporate Feedback...

Part 4: Respond to Classmates’ Posts

After you have created your own post, look over the discussion forum posts of your classmates and respond to at least two of them.

Part 5: Incorporate Feedback

Review the feedback you receive from classmates and your instructor. Use this feedback to revise and improve your work before submitting it as part of the “Marketing Plan, Part 2” assignment.

!st students discussion

1) Competitive Advantages

Ethique has many advantages over its competitors:

• • Plastic Free
  • Vegan
  • Palm Oil Free
  • Sustainable
  • Cruelty Free
  • Carbon Neutral
  • Direct trading
  • Reasonably Priced

These advantages set us apart because there is no other brand that is plastic free and has the same quality of soaps Ethique does. The list of all of our great advantages is on our website athttps://ethique.com/pages/direct-trade.(Links to an external site.)

(Links to an external site.)2) Market Niche and Positioning Strategy

I fell like Ethique has multiple niches, soaps for vegans, soaps for earth activists, soaps for the moms, soaps for the pet owners etc. However, I would like to fill the niche of soaps for mothers.

Going with and Anti-Competition positioning strategy. I feel that this strategy is the best for Ethique because it provides a mellow and laid back tone to it. In my mind even though Ethique has all the rights to be competitive and show-offy they still would chose to take a peaceful route to presenting their product. Letting the product do the talking is very on brand for Ethique.

3) Positioning Statement

To mothers, Ethique is the only, bar soap/soap that is free from harsh chemicals and 100% sustainable because we believe in clean products to clean humans and the planet.

2nd students discussion

Competitive Advantages

Caterpillar has over 80 years of products. Caterpillar has brand strength and a high number of repeat customers. Caterpillar also strives for its customers to have a high role in influencing choices and change within the company. Caterpillar is constantly developing and improving new and old equipment and technologies. Caterpillar is a global company and has products and dealers around the world giving them the advantage of global distribution. Caterpillar has a wide portfolio of products to meet every application. Caterpillar has also added multiple companies to add to their topline.

Market Niche and Positioning Strategy

Caterpillar fills the niche market of construction, mining equipment, diesel and natural gas engines, turbines, and diesel-electric locomotives. Caterpillar operates in three segments: construction and resource industries, energy, and transportation. Caterpillar’s product brand is exceptional and values its customer’s opinions and provides customer with solutions and many options. Caterpillar’s success is proven time and time again that they have the right approach for their positioning strategy. Caterpillar is constantly evolving to their customer’s needs and the changing marketplace.

Positioning Statement

To construction companies,

Caterpillar is the only heavy equipment company that offers a superior channel of network throughout the world and top-notch dealer service because Caterpillar has a strong customer relationship and is constantly evolving products to meet their customer’s demands and needs. ­

Repositioning Considerations

I do not believe that Caterpillar needs to do any repositioning. Caterpillar is already the top company in its niche. Caterpillar’s sole focus is on its customers and customers relationships. Caterpillar has a very high repeat customer average. Caterpillar has proven to be a leader in technology and machine type across the globe.