Part 2 – Written Case Analysis by INDIVIDUAL (remaining 20% of the total 30%, XXXXXXXXXXwords)Below are the required sections of the report:1. Title Page (Name, ID, Unit Name & Code, Lecture Name,Word...

UNIT CODE
    UNIT NAME
    DUE DATE
    {{CODE}}
    {{UNIT_NAME_HERE}}
    {{DUE_DATE_HERE}}
    {{ASSIGNMENT_NUMBER}}: PART 2 TECHNOLOGY AS BACKBONE OF BUSINESS
    Lecturer Name: {{LECTURER_NAME}}
    Tutor Name: {{TUTOR_NAME}}
    
    
    
Students
     STUDENT NUMBER
    GIVEN NAME
    FAMILY NAME
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    DECLARATION
    I/we have studied and understand the Institute's policy on assessment and academic honesty (which addresses concerns like plagiarism and recycling assignments) and confirm that this assignment is my own work and follows those policies.
1. If the original is lost or damaged, I/we have a copy of the assignment that we can produce.
2. This is my own work, and no part of it has been copied from the work of other students or from any other source unless full credit is given.
3. Except where collaboration has been approved by the lecture
teacher, no aspect of this assignment has been written for me by anybody else.
4. This is the first time I/we have submitted work for this or any other course/unit.
5. For the aim of detecting plagiarism, I/we provide permission for this work to be replicated, distributed, compared, and archived.
6. I/we give the Institute permission to keep a copy of my marked work for examination and comparison, including review by external examiners.
I understand that:
7. Plagiarism is when you display someone else's work, idea, or creativity as if it were your own. It's a type of cheating and a significant academic offence that could result in expulsion from the Institute.Plagiarism can be extracted and presented in written, graphic, and visual formats, as well as electronic data and oral presentations. Plagiarism occurs when the source of the work is not properly acknowledged.
8. Plagiarism also includes supporting or allowing someone else to plagiarise or copy my work.
    SIGN
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    SIGN
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    R.S.
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REPORT ON - OLA RIDE(TECHNICAL ASPECTS)
Organization Background
OLA (Ola Cabs) is an international ride-sharing company headquartered in Bangalore, India. There are other businesses also in which the company operates include a used-car marketplace, cloud kitchens, and financial services. Food delivery and automobile rental are among the services offered by OLA. It was founded in 2010 by Ankit Bhati and Bhavish Aggarwal. The whole objective of Ola Cabs' is to serve Indians with safe, convenient, and technologically advanced automobile rental services. Ola has a smartphone app that connects customers with drivers and delivers a reliable mobility option. More than 250 cities in Australia, India, the United Kingdom, and New Zealand are served by Ola taxis.
Why Choose OLA Cabs ?.
Ola Cabs was my first choice because it employs a digital business approach to provide taxi services to customers. It also offers a wide range of services, from luxurious to budget-friendly. The company allowed people to book Taxis either by using their company website or mobile application. Ola began as a Taxi Rental Fleet company before expanding into the bigger marketing elements of a ride-hailing company (Ola Cabs, 2022). I chose the company because it employs technology in its various divisions, including ride hailing, Ola financial services, Ola meals, Ola automobiles, and Ola dash.
Environmental Scanning
PESTEL Analysis is the study of the political, economic, social, technological, environmental, and legal variables that can affect a firm in any way possible. PESTEL study aids a firm in analyzing macro environmental elements that influence the entire business environment.
Ola Cabs, India's first taxicab aggregation company, was dealing with a number of concerns that were causing major challenges to the organization. Due to an incident involving violence and sex assault against a female passenger at the time, the Indian government
iefly prohibited taxis in India. As a result, new restrictions were implemented by the government to ensure the protection of all customers. All cab aggregators must obtain a license under the radio taxi category under the new regulations that have been passed. This was a significant issue for OLA Cabs, which is essentially a technical platform that connects clients with cab owners. Because OLA Cabs was growing at a rapid speed and had already set some aggressive revenue and expansion targets, this situation needed to be rectified as soon as possible. The company was developing at a pace of 40% per month and had over 50,000 cabs in its network, which was distributed across 28 cities.
We are not going to elaborate how the above specified situation got resolved but we just wanted to provide a glimpse of how these various Economical, Political, Social, Technological, Legal and Environmental factors impact the business of a particular organization. Thus PESTEL analysis is a must for organizations who want to have a strong foot in a competitive market.
Let’s have a look at those factors that can affect the business...