Part 1 (40%): THEORY SECTION (up to 1,000 words in total)
For the following pricing/costing concepts provide a critical discussion which provides a clear definition of the concept, it benefits and limitations. Support your discussion with relevant academic articles, books, business reports and any other sources (minimum3 sources for each method):
-Target Costing,Kaizen Costing,Total Life Cycle Costingand Total Quality Management
Part 2 (50%): APPLICATION SECTION ( up to 1,000 words in total)
- Question 1 (30%): Select a company of your choice and address the following points (up to 600 words):
1.1 Conduct the overview of this business in general (product ranges sold, industry overview and nature of the competition)
1.2 Who are the customers for this business and what are their needs?
1.3 What are the unique selling points for the product chosen?
- Question 2 (20%): Kindly advise how senior management of your company can use the following concepts in order to improve the performance. Your suggestions should be specific and practical in nature. You should discuss at least 2 out 4 concepts below (up to 400 words):
-Target Costing,Kaizen Costing,Total Life Cycle Costing,Total Quality Management