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Page 1 of 8 BUGEN 5930 – Business, Society and the Planet Final Assessment Task - Individual Written Assignment 1. Assessment Overview Your final assessment task for BUGEN 5930 – Business, Society and...

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BUGEN 5930 – Business, Society and the Planet
Final Assessment Task - Individual Written Assignment

1. Assessment Overview
Your final assessment task for BUGEN 5930 – Business, Society and the Planet will be:
• An individual written assignment;
• Marked out of 100 and is worth 40% of your final result for this course;
• To be submitted online, in the University Exam Period;
• Completed at your home (or another safe place of your choosing).
This task is comprised of 3 parts:
Part A - Resource Summary – (35 marks)
Part B – Short answer questions – (30 marks)
Part C – Application of theory to a case study – (35 marks)

2. Submission details:
Due Date: 2:00pm (AEST) on Wednesday 24th June.
Submission: You are required to upload your completed assignment (Parts A, B & C) as a
Word doc or PDF via the Final Assessment Task Turnitin link in the
Assessment section on the course Moodle page.
Task Assessor: Lecturer
Suggested time to devote to this task: Approximately 15 hours
Note: In your submissions you will need to reference, cite and acknowledge ANY content
you use from other sources, according to Federation University rules on academic
CRICOS Provider No. 00103D | RTO Code 4909
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3. Task Description
Part A – Resource Summary – 35 marks

This course has provided many resources to support your learning. This task requires
you to summarise ONE of these resources from the list below:

Week Author Date Resource Title
2 Leonard, Annie 2007 The Story of Stuff
3 Dunphy D., Griffiths
A. & Benn S.
2003 Which way are you heading on the Dunphy Scale?
4 Edmans, Alex 2015 The social responsibility of business
5 The Reporting
2018 Sustainability reporting in Australia: jumping into
the mainstream
5 Beschorner, T XXXXXXXXXXWhat is Corporate Social Responsibility (CSR)?
6 Muff, Katrin 2017 - Translating the SDGs into a tool
for Business
6 Flynn, Daniel 2013 Daniel Flynn at TEDxBrisbane
6 Lovins, A., Lovins,
L.H. and Hawken, P.
1999 A Road Map for Natural Capitalism
7 Whelan, Tensie and
Fink, Carly
2016 . The Comprehensive Business Case for
7 Anderson, Ray 2009 The business logic of sustainability
Your summary needs to:
• Focus on ONE of the resources from the list above;
• Introduce the autho
speaker, their topics/themes and the context of the
• Identify the key argument or perspective being presented;
• State the key findings/points of the pape
presentation (may use dot points for emphasis);
• Briefly discuss the relevance or contribution of this pape
presentation to business
• accurately reflect what is in the report/article/website/presentation

Word Limit: 300 words (+/- 10% i.e. 30 words)

CRICOS Provider No. 00103D | RTO Code 4909 Page 3 of 8
Criteria used to grade this task:
Criteria Marks
Clear introduction of autho
speaker, their topic and the context 8 marks
Accurately and concisely identifies and explains the key points from the
10 marks
Insightful discussion outlining the relevance of the autho
speaker’s topic and
global business
10 marks
Paper uses clear and concise English language expression and formatting, and
follow APA referencing conventions to accurately cite and reference relevant
course resources and readings, within the given word limit requirements.
7 marks
Total /35 marks
Page 4 of 8
Part B – Short Answer Questions – 30 marks

You are required to provide written responses to 3 (three) of the 4 (four) questions below.
Each question is worth 10 marks.
Your response to each question should be ¾ - 1 page in length (375 – 500 words).
In preparing your responses to these questions, you may need to access additional materials
(articles, videos, reports, quizzes) that are available from the course Moodle page and/or the
links in the questions.
Question 1 – 10 marks
According to International Integrated Reporting Council (2013, p. 3):
All organizations depend on various forms of capital for their success. These capitals are stores of
value that, in one form or another, become inputs to the organization’s business model. They are also
increased, decreased or transformed through the activities of the organization in that they are
enhanced, consumed, modified or otherwise affected by those activities.
a. One of these capitals used by our organisations is natural capital. What is natural capital and
how can it be measured?
. Identify the specific ways in which a large supermarket chain could increase and decrease
its impacts on natural capital?
Question 2 – 10 marks
In recent years, many countries including Australia, Malaysia, United Kingdom, India and Hong Kong,
have seen the emergence of the ‘social entrepreneurship’ approach to responsible business.
a. What is ‘social entrepreneurship’ and how does this approach improve social, environmental
and economic sustainability?
. Describe in detail one example of a social enterprise and how it is addressing one or more of
the UN Sustainable Development Goals?
Question 3 – 10 marks
Both Annie Leonard (The Story of Stuff) and the Natural Step (Interface – the Journey of a Lifetime)
identify ‘Closing the loop’ as being a key strategy for sustainable business.
a. Describe what was meant by ‘Closing the Loop’ and how this strategy can assist
manufacturing businesses to increase their efficiency and reduce costs.
. Discuss some of the actions taken by Interface to close the loop in their transition to
ecoming a more sustainable company.

CRICOS Provider No. 00103D | RTO Code 4909 Page 5 of 8
Question d) – 10 marks
Complete the Global Footprint Network’s Ecological Footprint Calculator Quiz. When responding to
the quiz questions, make sure you click on the ‘Add details to improve accuracy’ link to ensure your
ecological footprint results are as accurate as possible.
Once you have read the results of this quiz, you need to:
• Copy & Paste your quiz results (or take a screenshot) – 2 screenshots required – your results
must include:
- The page with your Earth Overshoot Day, and number of Earths we would need if
everyone lived like you, AND, click on the See Details a
- The more detailed results, which shows your footprint By Land Type, By
Consumption Category, global hectares and ca
on emissions;
• Reflect on these results:
i. To what extent do you believe your ecological footprint calculator results are (or are
not) an accurate indicator of the environmental impacts of your lifestyle? Give reasons
for your answer.
ii. To what extent do you believe sustainable consumption is (or is not) important for the
health of local and global business activities. Give reasons for your answer.
Criteria used to grade each question in this task:

Criteria Marks
Part a of the question:
• Accurate application of relevant concepts and themes from the course
• Accurately addresses the key points raised in the question
4 marks
Part b of the question:
• Accurate application of relevant concepts and themes from the course
• Accurately addresses the key points raised in the question
4 marks
Response uses clear and concise English language expression and formatting, and follows
APA referencing conventions to accurately cite and reference relevant materials and
eadings, within word limit requirements
2 marks
Total /10 marks

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Part C – Giving Voice to Values – 35 marks

This task requires you to read the (attached) scenario ‘Doing Bad to do Good’, from Babson
College, and apply the Giving Voice to Values (GVV) framework to respond to the ethical
dilemma presented. To demonstrate this application, you need to respond to all of the
following questions relating to the scenario. You should aim to write at least 3 pages (1500
words) in response to Part C.
Question C1 – 6 marks – 250 words
Who are the key stakeholders impacted by the ethically questionable behaviou
outlined in this scenario and what is at stake for these key parties?
Question C2 - 6 marks – 250 words
What are the reasons and rationalisations that may be used by those trying to justify the
ethically questionable behaviour and/or business practice that is causing the main
character’s ethical dilemma?
Question C3 - 6 marks – 250 words
What are the most powerful & persuasive responses (i.e. levers) the main character could
use to respond to these reasons/ rationalizations? To whom should the argument be made?
When? In what context? How can they be applied to enable the main character to act on
his/her values, in a way that maximises the positive impact and minimises negative
outcomes for all stakeholders?
Question C4 (17 marks) – 750 words
Develop a script that applies the GVV framework to this scenario. This script should begin at
the point where the scenario ended. This must include dialogue of conversations with one or
more key stakeholders in which the main character is able to give voice to he
his values, by
using the most appropriate levers to respond to the most likely reasons and rationalisations,
to achieve a more ethical outcome for all stakeholders.

Page 7 of 8
Babson Scenario - “Doing Bad to Do Good”

Caroline ran a small consultancy firm that specialized in offering business support services to local
community organizations and social enterprises. Caroline grew up in the local community where she
worked and members of her extended family still lived there. Her first job was as a community economic
development worker, facilitating the development of social enterprises within the community. Over the
past 20 years, Caroline had worked with (and for) many community and state organizations and had a
eputation as a conscientious, trustworthy and ethical consultant.
Even though the community organizations or social
Answered Same Day Jun 23, 2021 BUGEN5930


Harshit answered on Jun 23 2021
112 Votes
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The topic selected for the resource summary is “The Social Responsibility of Business” presented by Alex Edmans in 2015.
Alex Edmans is a Professor of Finance at The London School of Business. He has been graduated from Oxford University and has worked for Morgan Stanley in Investment Banking (London) and Fixed income sales and trading (NYC). He is also a Ph.D. in finance field from MIT Sloan. His field of interest and research world includes corporate finance, behavioral finance, CSR, and practical investment strategies. He was declared as a Shining Star of Finance by Yale University. He has been awarded the Moskowitz Prize for Socially Responsible Investing.
In the talk presented by him in 2015, Alex Edmans talks about the importance of the social responsibility of the business, its long-term impacts and gives his views that how caring for society will increase the profits.
Social Responsibility refers to people and organization behaving and conducting its business operation ethically and with care towards society, economy, and environment. The main aim of any business is to earn profit in the long-run but instead of focusing on this, we should focus on doing business in a socially responsible manner.
The key findings of the speech are:
· Edman based on his research of four years has explained how the cost of employee wellbeing help in earning higher profits. He found that the company spending more on employee well-being (through fortune 100 companies) has 2-3% higher returns.
· Managers should do things for intrinsic and not instrumental value. They should not try to expect things in return.
· Caring for the society is not at the expense of profit, it is for the profit and the impact can be seen in the long-run.
· The speaker encouraged to stop focusing on short-term quantitative measures but instead focus on long-term quantitative measures. The stocks of companies doing ethical business may be low in the short-run but will reap benefits in the future.
· He shared various case studies of Sustainalytics, Costco, and Marks & Spencer of how they are doing business responsibly towards customers, employees, etc. and earning higher profits.
Thus, in his concluding lines is said that Corporate Social Responsibility, the well-being of employee plays a very important role in any business success. “To reach the land of profits, follow the road of purpose.
i) According to the International Integrated Reporting Council, out of the six capital forms that exist, one is the Natural Capital.It is the stock of natural resources or assets of the environment that provide a flow of useful goods and services. It is used for both the present and the future. It is one of the important inputs to the production of goods or providing services (Gue
y, A. D., Polasky, S., Lubchenco, J., Chaplin-Kramer, R., Daily, G. C., Griffin, R., ... & Feldman, M. W.). The activities of a business can have a positive or negative impact on natural capital. Example of natural capital are:
· Land, water, forests
· The quality of ecosystems that su
ounds the business
The natural capital is not just a theoretical concept, it can be measured and described in terms of quantity. The natural capital shall be measured by using an estimate. The estimate should be set in such a way that it includes all the natural resources. There should be an established linkage between the natural stock capital and the services that flow from this. This will help in adding more value. The estimates of natural capital which are developed are measured in both terms:
· Physical units:In this case, the natural resources in the organization are measured in physical quantity terms, i.e. hoe many liters of water consumed, how many acres of forest are there.
· Monetary terms:In this, the estimate is made regarding what is the cu
ent market price of such resources.
ii) The specific ways in which a supermarket can increase or decrease its impact on natural capital are:
· Recycling in the best possible manner:The products which are made from natural resources should be recycled in the best possible way. An Example is the unwanted papers that can be used in the packaging of various products in the supermarkets. This will save the natural capital.
· The greenhouse gas emission: The supermarketshould aim at reducing the emission of greenhouse gases. It should shift to renewable sources of energy. It is cleaner and more cost-effective. An example is a refrigerant being a greenhouse gas used in refrigeration and air-conditioning, which should not be used and alternative to be found.
· Waste Management: Managing waste can also be useful in reducing the impact on natural capital.Steps should be taken to dispose of waste effectively so that its impact can be reduced. An example can be banning non-useable bags.
· Promoting energy-efficient products: Supermarkets can promote energy-efficient products. It will reduce the environmental impacts on various resources.
i) Social entrepreneurshiprefers to a method used by the start-ups, individuals, groups under which they work or do business (Santos, F. M) by developing, funding, and implementing solutions to solve social, cultural, or environmental issues. This is a new concept that can be applied to many organizations depending on size, aims, etc. In this approach, the profit-making motive of any business is blended with providing a “return to society”. Going by the definition, the word can be interpreted in two different ways:
· Businesses make money by providing those goods or services which help in improving some social problems.
· Businesses work to solve some social problems with the help of government grants.
Social entrepreneurship (Abu-Saifan, S.)is said to be a tool that is used for sustainable development. It refers to improving the life of the people around. It deals with the problems of the people. It aims to achieve a social change in society. This type of entrepreneurship aims to focus on certain social or ecological changes they want to...

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