over half of the nation’s lettuce comes from threeCaliforniaareas: the Imperial Valley in the southeastern corner of the state, the area centered around Huron inFresnoCounty, and the area aroundSalinasinMontereyCounty. The Imperial Valley harvests in the late fall, Huron in the spring, andSalinasin the late spring and summer.Arizona, because of its warm weather, ships lettuce during the winter months.
In early 2002, the following events converged to bring the highest lettuce prices (about $3 per head) for Californians in 15 years:
Source: “Shortage Drives Lettuce Price Up,SacramentoBee, March 15, 2002, p. D2 (Reprinted from the Associated Press).
Write a brief (500 word) report describing what shift factors of supply and/or demand might be at work and how you would label those factors. Conclude the report with your forecast of what would likely result one month after the publication of the article.
Submit this assignment to your instructor using the Assignment Dropbox labeled "LP1: Raw Deal."
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