i Strategy Ramon Casadesus-Masanell, Series Editor Technology Strategy 8127 | Published: June...

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i

Strategy
Ramon Casadesus-Masanell, Series Editor
Technology
Strategy
8127 | Published: June 30, 2015
PAI-LING YIN
STANFORD INSTITUTE FOR
ECONOMIC POLICY RESEARCH
+ INTERACTIVE ILLUSTRATIONS
For the exclusive use of A. GUPTA, 2021.
This document is authorized for use only by ATUL GUPTA in 2021.
Table of Contents
1 Introduction ............................................................................................................................................. XXXXXXXXXX3
2 Essential Reading ............................................................................................................................... XXXXXXXXXX5
2.1 What’s Different About Technology Strategy? .............................................. XXXXXXXXXX5
2.2 Technology Strategy for Innovators ........................................................................ XXXXXXXXXX8
Managing Technology Risks ........................................................................................... XXXXXXXXXX9
Identifying the Customer ............................................................................................... XXXXXXXXXX10
Commercialization ............................................................................................................... XXXXXXXXXX12
Growth ............................................................................................................................................ XXXXXXXXXX16
Maturity ......................................................................................................................................... XXXXXXXXXX23
2.3 To Lead or to Follow? ........................................................................................................ XXXXXXXXXX25
2.4 Strategies for New Markets .......................................................................................... XXXXXXXXXX26
2.5 Strategies for Existing Markets ................................................................................. XXXXXXXXXX27
Strategies for Incumbents ............................................................................................. XXXXXXXXXX28
Strategies for New Entrants ........................................................................................ XXXXXXXXXX31
2.6 Riding the Wave ..................................................................................................................... XXXXXXXXXX32
2.7 Conclusion ..

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Ananya · Accepted Answer

Running Head: HEALTHCARE								1
HEALTHCARE										4
HEALTHCARE
Table of Contents
Question 1	3
Question 2	4
Question 1
The key take-away from this week reading of the Technology Strategy is that change is the main criteria, which helps a company to outstand. Following the same technological strategies, which are followed by all the other organizations, does not let the company to be unique. Therefore, bringing change through innovation in technology creates a competition in the high-end markets also often disrupts the market.
A very evident example is drawn in the reading material of the technological advancements of the music player, which are now reached at one click through the mobile phones. Such innovation in the technology has disrupted the music player market and mobile phones have taken up its position. It is also derived that each technology that comes in the market, sustains until a better innovation arrives and then it fades away being replaced by the superior ones.
People are always after the better outcome from any technological use and hence the supply and demand market is controlled by the consumers’ usage value. The purpose of the technological strategies is to choose an unattractive area of the company and create a better version of it through technological advancements.

i Strategy Ramon Casadesus-Masanell, Series Editor Technology Strategy 8127 | Published: June 30, 2015 PAI-LING YIN STANFORD INSTITUTE FOR ECONOMIC POLICY RESEARCH + INTERACTIVE ILLUSTRATIONS For the...

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