One of the more successful strategies in retailing has been the development of designer labellines...

Question

One of the more successful strategies in retailing has been the development of designer labellines of apparel. In what ways does a designer suit differ from its equivalent purchased from a discount chain? Is this the result of advertising, quality, or some other factors?

Robert · Accepted Answer

There is significant difference between a designer suit and the equivalent bought from the 
discount chain. This difference would be observed in form of quality, looks, durability and price.  
The discount chains tend to offer a limited variety which is usually not true for designer label. 
Wearing a designer suit is a matter of status and hence appeals to those who are conscious of 
brand.  Due to the differentiation of products,

One of the more successful strategies in retailing has been the development of designer labellines of apparel. In what ways does a designer suit differ from its equivalent purchased from a discount...

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