MKTG 720, Customer Analytics Students are to submit response in WORD file electronically via...

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MKTG 720, Customer Analytics Students are to submit response in WORD file electronically via Blackboard.   Submission should include Students Name and Course Number.     Submissions must follow the rules of basic writing fundamental and typed in a 12-point font, in 1.5 line spacing.   Include all references (if you use any) in a separate Reference Page.  Include all the out puts from R, if any.  Identifying customers – Cluster Analysis.   The data used for this assignment consists of self-reported information. Please refer to the Assignment2_DataDescription file.    Using Assignment2_Data, conduct cluster analysis and select the best clustering solution.   Q1. Conduct clustering analysis using data on Agreement scale (Variables X1-X20).  Q2. Conduct clustering analysis using data on Important scale (Variables X21-X24).  Q3. Conduct clustering analysis using data on above two sets of variables X1-X24).  Q4. Conduct clustering analysis using data on Demographics (Variables X26-X29).  Q5. Conduct clustering analysis using data on above three sets of variables.   Q6. Which one is best solution and why?  - Prepare a slide with your response to Q6 for presenting in the class on 10/8.    Assignment #2   Data Description ScalesX1-X20 Agreement Scale (1=Strongly Disagree --- 7=Strong Agree) Customer agreement with statement.X21-X24 Important SAcale (1=Least Importanty --- 4=Most Important) Important to customers in purchase decision making. X25 - Distance between home and restaurant X26-29 DemographicsX30 - Recommend to others (1=yes; 0=no) Customers are willing to recommend the restaurant to others or not. VariablesIDX1 -- Try New and Different ThingsX2 -- Party PersonX3 -- People Come to MeX4 -- Avoid Fried FoodsX5 -- Likes to Go Out SociallyX6 -- Self-ConfidentX7 -- Eat Balanced, Nutritious MealsX8 -- Buy New ProductsX9 -- Careful about What I EatX10 -- Try New BrandsX11 -- Friendly EmployeesX12 -- Fun Place to EatX13 -- Large Size PortionsX14 -- Fresh FoodX15 -- Reasonable PricesX16 -- Attractive InterioX17 -- Excellent Food TasteX18 -- Knowledgeable EmployeesX19 -- Proper Food TemperatureX20 -- Speed of ServiceX21 -- PriceX22 -- Food QualityX23 -- AtmosphereX24 -- Servicex25 -- Distance Driven to RestaurantX26 -- GendeX27 -- Number of Children at HomeX28 -- AgeX29 -- IncomeX30 -- Recommend to others

Naveen · Accepted Answer

---
title: "Assignment 2"
output: pdf_document
---
```{r}
# Installing required packages
# install.packages("factoextra")
# Loading required package
library(factoextra)
# Reading data
df

MKTG 720, Customer Analytics  Students are to submit response in WORD file electronically via Blackboard.  Submission should include Students Name and Course Number.  Submissions must follow the...

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