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Microsoft Word - Short_Credit Card Survey.doc Credit Card Survey [variable names in brackets] page 1 Thank you for your willingness to participate in this survey. Your responses are important to...

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Microsoft Word - Short_Credit Card Survey.doc
Credit Card Survey [variable names in
ackets] page 1
Thank you for your willingness to participate in this survey. Your responses are important
to us and your answers will remain anonymous. Thank you again for your assistance.

Part One – Credit Cards

Q: In the following questions, if evaluating a credit card offer with a charitable donation option that lets you
decide who receives your money, which one of these five organizations would you choose to support? (pick
one) [pikcause]
o American Cancer Society
o World Health Organization
o Habitat for Humanity
o SchoolWise (for local schools)
o National Wildlife Federation

Q: Which of these options do you prefer most? [binary1]
1% of your monthly charges donated to the charity you selected
1% of your monthly charges credited back to you

Q: Which of these options do you prefer most? [binary2]
5% of your monthly charges donated to the World Health Organization
1% of your monthly charges credited back to you

Q: Which of these options do you prefer most? [binary3]
5% of your monthly charges donated to the World Health Organization
1% of your monthly charges donated to the charity you selected

Q: Which of these options do you prefer most? [binary4]
5% of your monthly charges donated to the charity you selected
5% of your monthly charges credited back to you

Q: On a scale from 1 (extremely unappealing) to 7 (extremely appealing) rate the following credit card
payback options [ryou; rwho;
oth; rchoose]


Extremely
Unappealing
Extremely
Appealing
XXXXXXXXXX
Percentage of your monthly charges credited back to you • • • • • • •
Percentage of your monthly charges donated to the World Health
Organization • • • • • • •
Percentage of your monthly charges donated to the World Health
Organization and Habitat for Humanity • • • • • • •
Percentage of your monthly charges donated to the charity you
selected • • • • • • •


Q: Ranging from 1(never) to 7 (several times a day) approximately how often do you use credit cards?[freqcc]
Never
Almost
Never Monthly Weekly
Several
Times a
Week Daily
Several
Times a
Day
XXXXXXXXXX
• • • • • • •



Credit Card Survey [variable names in
ackets] page 2
Q: Do you cu
ently have a credit card that earns “points” or “rewards”? [rewdcard] Yes ____ No ______

Q: Do you cu
ently have a credit card that earns “hotel rewards”? [hotcard] Yes ____ No ______

Q: Do you cu
ently have a credit card that earns “airline rewards”? [aircard] Yes ____ No ______

Q: Do you cu
ently have a credit card that pays you cash back? [cashcard] Yes ____ No ______

Q: Do you cu
ently have a Capital One credit card? [capcard] Yes ____ No ______



Part Two – Consumer Profile
Q: On a scale from 1 (very bad) to 7 (very good), what is your overall attitude toward the following
organizations? [acs; who; habitat; school; nwf; red; init]
Very Bad Very Good
XXXXXXXXXX
American Cancer Society • • • • • • •
World Health Organization • • • • • • •
Habitat for Humanity • • • • • • •
SchoolWise • • • • • • •
National Wildlife Federation • • • • • • •
American Red Cross • • • • • • •
Initiative for Health • • • • • • •


Q: Please answer the following questions about you.
Gender (circle one) [gender] XXXXXXXXXXFemale Male

State of Residence (select one) _____ [state]

Age (circle one) [age]
a XXXXXXXXXXyears old
XXXXXXXXXXyears old
c XXXXXXXXXXyears old
d XXXXXXXXXXyears old
e XXXXXXXXXXyears old
f) 65+ years old

Q: Are your ma
ied? [ma
ied] Yes _____ No ______

Q: Do you have children? [children] Yes _____ No ______

Level of educational attainment (circle one) [educatio]
a) High School
) Some college
c) Bachelor’s Degree
d) Graduate degree


Credit Card Survey [variable names in
ackets] page 3
Annual household income (circle one) [income]
a) Under $35,000
) $35,000 to under $50,000
c) $50,000 to under $75,000
d) $75,000 to under $100,000
e) $100,000 and over

Political Affiliation (select one) [politics]
a) Republican
) Democrat
c) Independent
d) Other

Q: On a scale from 1 (strongly disagree) to 7 (strongly agree), what is your perspective on each of the
following statements? [help; charity; compassi; liberal]


Strongly
Disagree
Strongly
Agree
XXXXXXXXXX
People should be willing to help others who are less fortunate.

• • • • • • •
Money given to charities goes for good causes.

• • • • • • •
I consider myself to be a compassionate person.
• • • • • • •
I would characterize my political views as liberal.
• • • • • • •

Q: What is the average monthly amount you charge to credit cards? [charge] _____________________


4202-LAB 3
Part 1:
1)     a) Given the co
elation coefficient, what is the direction of this relationship?
Type Answer here
a) What is your statistical conclusion for this hypothesis test?Type Answer here
2)    a) What is the value of the intercept?
Type Answer here
) What is the value of the slope?Type Answer here
c) What is the Null hypothesis of the slope?
Type Answer here
d) What is the P-value of the slope parameter?
Type Answer here
e) What is your interpretation of this result from the slope?
Type Answer here
f) How much of the variation in the DV are explained by the model?
Type Answer here
3)     a) What is the value of the slope from price?Type Answer here
) How to interpret the slope of price? Type Answer here
c) What is the P-value of the slope parameter from price?
Type Answer here
d) What is the value of the slope from feature?Type Answer here
e) How to interpret the slope of feature? Type Answer here
f) What is the P-value of the slope parameter from feature?
Type Answer here
g) How much of the variation in the DV are explained by the model?
Type Answer here
Regarding the comparison of the two regressions
h) Consider the adjusted R-square. How would you interpret the increase in explanatory power of the feature and display variables in the second regression compared to the first regression?Type Answer here
i) As a manager, which regression model would you use to predict sales? Explain
Type Answer here
j) By M2, What is the predicted sales if we having display promotion and price $8, but not feature promotion? Type Answer here
k) By M2, what is the changes on sales if we decreased price by 1 dollar but got rid of feature? (keeping display constant)
Type Answer here
XXXXXXXXXXa) Which competitors’ price is significant? What is the intuition of the co
elation between own sales and competitor’s price? Which competitor’s price estimation is counter intuitive?Type Answer here

) Is there any multicolinearity problem? Type Answer here.
5) I. Please answer the following question by using SPSS
a) How many respondents have a card that earns airline miles? Please also Use a pie chart to illustrate this answer.
Type Answer here
) How many women have a credit card that earn airline miles? Please also display this response using a cross tab?
Type Answer here
c) Comment on the central tendency and spread of the two variables rating cash back, rating charity of choice. Please also display it by a boxplot
Type Answer here
d) If I want to know whether there is a gender difference in political affiliation, which crosstab should I use (which group should sum up to 1 for this question? Each gender group or each political party group)? Please also display the cross ta
Type Answer here
5) II) Please answer the following question and use SPSS to show Hypothesis testing tables (attaching co
esponding tables)
For each of the following questions, indicate 1) what is H0, 2) what is Ha, 3) which statistical test you would do, and 4) perform the test in SPSS, provide the p-value and write down your conclusion.
· Want to know if there is any dependence between gender and annual income
    Ho:
    Ha:
    Test:
Result:
Conclusion:
· Want to know if there is a monthly charge to credit card difference between male and female
    Ho:
    Ha:
    Test:
Result:
Conclusion:
· Is there any difference in perspective on charity (charity) between different age groups?
    Ho:
    Ha:
    Test:
Result:
Conclusion:

1
CONTENTS
A. CORRELATIONS
SPSS LAB 3
DESCRIPTIVE STATISTICS, HYPOTHESIS TESTING, Regression


Part 1: A closer look at the Pizza dataset ................................................................................................................................ XXXXXXXXXX1
A. Co
elations .................................................................................................................................................................... XXXXXXXXXX1
B. Simple regression............................................................................................................................................................ XXXXXXXXXX2
C. Multiple regression ..............................................................................................................................................
Answered 1 days After Mar 25, 2023

Solution

Mukesh answered on Mar 27 2023
23 Votes
4202-LAB 3
Part 1:
1)     a) Given the co
elation coefficient, what is the direction of this relationship?
The co
elation between the Jack sale and jacks price is (r= -404) moderate and the direction of the co
elation is negative hey
a) What is your statistical conclusion for this hypothesis test? We conclude that as the price increases, the sales decrease.
2)    a) What is the value of the intercept?
454.390
) What is the value of the slope?-65.087
c) What is the Null hypothesis of the slope?
There is no statistically significant relationship between the Price and sale.
d) What is the P-value of the slope parameter?
0.00
e) What is your interpretation of this result from the slope?
For additional increase in the sale the average price up the pizza decreased by 65.087
f) How much of the variation in the DV are explained by the model?
Only 20.1% validation in the ideal price explain by the regression model.
3)     a) What is the value of the slope from price?-41.378
) How to interpret the slope of price? $1 increase in the price, there is a decrease in the sale of 0.41.378
c) What is the P-value of the slope parameter from price?
0.00
d) What is the value of the slope from feature?36.067
e) How to interpret the slope of feature? If we are increasing in the...
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