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SED304 – Product Development XXXXXXXXXXT1 2020
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SED304 assessment tasks, instructions, deliverables and marking criteria (ru
ics)
Overview
Assessment
tasks Major deliverables Assignments
Assignment
weight
Due date
(Monday, 09.00am
Melbourne time)
1: Progressive
product
development
eport: progressive
submission
INDIVIDUAL product development report 70%
with team components
and divided into chapters
(in total: 7,000 words)
1A – Problem identification, user and technical research
(2,000 words) 10%
End of Week 4
06 April 2020
1B – Market research, concept generation, concept
development and project proposal (2,000 words) 20%
End of Week 7
04 May 2020
2: Progressive
product
development
eport: final
submission
2 – Final report
(3,000 words) 40%
End of Week 13
15 June 2020
3: Team video
presentation
1. TEAM video presentation 20%
2. INDIVIDUAL self- and peer- review of teamwork skills
(linked to assessment task 4)
3 – Video presentation – individualised using self-and-
peer review of teamwork skills
(6 min)
20% End of Week 11 01 June 2020
4: Teamwork
eflection INDIVIDUAL Reflection 10%
4 – Self-reflection on teamwork skills using template
provided 10%
End of Week 12
08 June 2020
Assessment tasks 1 and 2: Product development report
Individual vs teamwork
You write your own report individually from your perspective and with your own words.
However, you work in a team. You share collected data and other resources within your
team. Each team is encouraged to allocate data collection tasks among team members. It
is useful to have a team leader who coordinates the project and ensures agreed quality of
deliverable is met. Product development benefits from an interdisciplinary approach. A
wide range of expertise , soft1 and technical2 skills, play an important role in this unit. Not
all team members have the same skills and expertise, so allocate the tasks with that in
mind.
1 Personal attributes that enable someone to interact effectively and harmoniously with other people.
Assignments 1A and 1B: You work on your own individual concept generation and
process development process, but you are encouraged to discuss your ideas with other
team members. After concept development, all team members
ing together their own
individual concept ideas. Using an appropriate matrix, all team members conduct a
concept selection phase together and choose one design concept per team as their
project proposal.
Assignment 2: Each team works on a final design of the chosen design concept together
and are encouraged to share the resources and split the tasks among team members. This
means – within your team – you should all have the same collected data, their raw results,
and creative outcomes in your individual reports, but you explain the results with your
own words.
2 Abilities and knowledge needed to perform specific complex tasks. They are practical, and often discipline
specific.
SED304 – Product Development XXXXXXXXXXT1 2020
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Report writing
Your report should be data-driven containing only the information relevant to the
problem you are solving. IMPORTANT: This report is a documentation of your applied
esearch, there is no need to provide long elaborations on generally known topics (you
can refer this to literature). All your (and your team's) decisions should be explained. All
data should be presented with appropriate technical depth AND analysed and explained
in the nontechnical language in order to be accessible to technical ans well as general
audience (e.g. engineers and managers with non-engineering background). Some
information can be provided in tables or charts with appropriate annotation. It is
expected from students to refer various reliable resources including scientific
journals, datasets, professional magazines, governmental reports, etc.
Report visual presentation
The report should be readable and visually appealing. Think about the layout and consider
to include section headings, appropriate headers and footers, page numbers, equations,
diagrams, tables, charts, figure captions (with references), in text or footnote references,
etc. Visual representations of your design process are an important part of your product
development process and communication of its results, so ensure you include images
elated to your research and development (your photographs and refe
ed images), etc.
Each assignment must include
• Cover page – Provided template
• References – Content related to the assignment only
High Distinction (HD) marks
Please remember that High Distinction (HD) marks are associated with a succinct high-
quality discussion showcasing technical
eadth and depth concepts that complies with a
word limit criteria. All previous chapters must be included in your Final report! If any of
the previous chapters are missing your marks will be reduced. Chapters from the previous
assignments (1A and 1B) will not be assessed again in the Final report.
Assessment task 3: Video presentation
Assessment task 3 is comprised of two components due on 01 of June 2020:
1. Submission of Team Video presentation
2. Completion of AT4.1: Individual completion of self-and-peer review of teamwork
skills (see Assessment task 4)
Individual vs teamwork
Each team works on the video presentation together. However it is up to the team how
individual tasks are allocated among the team members (video recording, scenario
writing, editing, etc.) There will be an individualised scaling factor applied based on self-
and-peer review of teamwork skills, to reflect your contribution and ability to work well
within a team, moderated by the unit chair. As per SEBE Standard for assessing teamwork
skills, students are required to complete the summative self-and-peer review of
teamwork skills via online tool (only) within 48hours of the team submission. Students
who do not complete this hurdle will receive a 25% penalty.
Visual and audio presentation
This is an opportunity for your team to present your work to the industry client
(imaginable) in a most interesting way. The client may find a traditional text-heavy
academic presentation too lifeless and monotonous, therefore think about how can you
est present not only your work but also yourselves as developers. Consider using
elements such as storytelling, humour, analogies, metaphors and action (product
development, user interaction). Voice should be clear and understandable (interviews,
voice-over). Keep in mind suitable background locations as well as music. Your video
presentation should look like an »academic Kickstarter video«. At the end of the
presentation, do not forget to acknowledge the authorship of individual work and
featured material.
Video recording
It is recommended you start taking short video footages already at the beginning of your
product development process, so you will have a good number of raw material to choose
from for your final video presentation.
Uploading to DeakinAir
Upload your file (one per team) to DeakinAir at least 24 hours in advance in order to avoid
missing the assignment due date. Your submission to the DeakinCloud assignment folder
should contain a file containing the link to your DeakinAir video.
Assessment task 4: Teamwork reflection
Assessment task 4 is comprised of two components:
AT4.1: Individual completion of self-and-peer review of teamwork skills
(completed via online tool at the time of team video submission)
AT4.2: Individual reflection on teamwork skills using template provided and
submitted via dropbox
SED304 – Product Development