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MGT308: INTERNATIONAL MARKETING MANAGEMENT

FINAL PROJECT DETAILS

WRITTEN REPORT DUE: WEEK 12

FINAL PRESENTATION: WEEK 12 AND WEEK 13



The purpose of this project is to allow students to demonstrate their knowledge and understanding of international business from a Australian perspective. The project will assists in their understand of doing business in other countries and promote a greater understanding of the challenges that companies and countries face in today’s global environment.


The research and information gathering for this project will allow students to meet many of their expectation of the course


  • Student will gather information about doing business in another country
  • Student will analyze the ways in which various factors influence how business is conducted in another country

Instructions:


  • Students will choose a local Australian company and a country to expand to
  • The countries among which to choose from are cannot be a home country of any of the team members
  • No two teams can be working on the same company.
  • Choose an Australian company that is not part/sister concern/subsidiary of any foreign company
  • You have to select a product of the company that you want to produce/sell in the foreign country of your choice


You will have to analyze your country and your products from these six perspectives of international business:


  • PEST factors (including racial, religious and cultural issues)
    • Reasons for entering the specific market
  • Government Intervention in the economy (specific industry)
  • Economic integration and its influence
  • Strategy related reasons for expanding to specific country
  • Choice of entry strategy
  • Modification of marketing mix to suite international market
    • Product
    • Price
    • Promotion
    • Place


You will have to identify the different characteristics from the above factors and analyse the country and how they may influence the success of your production/sale of your product.


You will have to provide detailed factual information and then analyse these information. The fundamental requirement of this assignment is to properly and accurately identify factual information and relate its affect to your product and country.

  • The students should gather all of their information and create a final report with recommendations
  • The Harvard referencing (HRF) style should be used for this report
  • You will summarize your findings in a presentation to the class. You will present as though we are the company and you are the international manager pitching your expansion.



The marks awarded will be heavily influenced by your analysis of the information gathered. 50% of the marks will be based on factual information used and 50% on its analysis relating to company, product & country.


  • Proper professional business format is expected of this report.
Answered Same Day May 06, 2020 MGT 308

Solution

Aarti J answered on May 21 2020
137 Votes
KFL Super market
Course Name
Course Date
Student’s Name
KFL Supermarket International Expansion                         2
Task 1
Introduction of the company
KFL supermarket is one of the biggest Asian style supermarket of Australia which is operating in different parts of Australia. This supermarket strongly emphasize on Asian products, Asian fruits and vegetables and other Asian food items.
International Expansion
Mexico
Mexico, according to the World Bank, is said to have the 14th largest economy in terms of nominal terms and tenth in purchasing power parity. The country offers open trade platform to different countries which includes El Salvador, Honduras, Guatemala, the European Free Trade Area, and Japan, with this the country has liberalized trade.
PESTLE Analysis
As stated by Mo
ison, (2009), all the places differ from each other, all the countries have different business environment and the firms needs to analyse the macro environment so as to analyse the way through which they will be operating in the particular country. With the help of the PESTLE analysis, the company will be able to analyse the business strategy that will be best suited for the country.
Political Environment
Mexico:
Mexico is considered as one of the progressing country with the growing middle class, It is an open and competitive economy. As the government of Mexico is federal government, the government has a direct effect on the business and the economy of the country. There are certain regulations which the company needs to follow and also taxes which are applied on the firms operating in the country. Mexico has the second-largest population in Latin America and is the 11th most populous country in the world. Population growth in 2017-21 will be relatively weak compared with previous decades, but, as over 25% of the population is aged 14 years or under, this will result in sharp growth in the labour force in the coming years. The country's ability to fully capitalise on this demographic dividend will be constrained by weak healthcare and education outcomes (despite a recently approved education reform). Migration to the US, a key demographic trend in the past decade, has fallen significantly, but remittances will support consumption for low-income recipient households.
One of the major issues that the Mexico political system has is its co
upt nature. The government works on
ibery and have significant effect on the companies operating in the country.
Economic Environment
Mexico:
The GDP growth rate of Mexico is around 0.80 and GDP of 1046.92 million. The inflation rate of the company is estimated to be 5.34% and the CPI is 132.01 index points. In Mexico, the service industries is the sector which employs maximum Mexicans and creates largest GDP. The country also has a free trade agreement with different countries which includes European Union, much of Japan, Central America, and Israel, making its economy one of the most open and globalized in the world. (Trading economics, 2018)
With the growing middle class the country is termed as one of the growing economies of the world.
Geographical proximity to the US and a large network of FTAs with the world's largest economies underpin Mexico's attractiveness to foreign investors. Also, the local market is increasingly appealing, more so after the opening-up of the energy and telecommunications sectors. Mexico is the world's fifth-largest emerging market, with the 11th largest population. Income per head is expected to rise in 2017-21 (although it will dip slightly in in 2019), as is access to credit (from a low base). But significant income inequality and poverty will restrict the pool of actual consumers and limit the dynamism of the domestic market.
Average GDP growth in Mexico over the next 15 years will be only slightly stronger than it was in the prior 15-year period, and will decelerate marginally after 2030. Mexico will benefit from a demographic dividend, and structural reforms could lead to better growth than we cu
ently forecast if properly implemented, but it is likely that institutional constraints will prevent this. Real income per head will make progress in catching up with US levels. Labour productivity will benefit from a more skilled workforce and more capital intensive production, but total factor productivity growth will stay below potential.
Enforcement of competition policy continues to face stumbling blocks in spite of improvements to legislation. New government will court business sector but confidence will be slow to build if a left-leaning candidate takes office.
Having appreciated steadily in the first quarter of 2018, the peso began to lose ground in midApril amid an emerging market sell-off. The latest cu
ency movements were not unexpected: we had assumed that depreciation would resume at some point in the first half of 2018 given concerns over the presidential election and uncertainty over NAFTA—and as the Fed lifts interest rates. With uncertainty in all these areas persisting, there is a risk of further cu
ency volatility this year and next, although our forecasts assume a steady but relatively gradual depreciation. After weakening further in 2020, owing to ill winds from a forecast downturn in the US, the peso should regain strength in 2021 as economic conditions improve, and will stand at Ps20.46:US$1 at end 2022. Reflecting its position as the most traded emerging market cu
ency, the peso will be subject to periodic volatility, exace
ated by concerns over US policy towards Mexico. We expect Banxico to utilise US dollar purchases and cu
ency hedging when necessary to cu
volatility.
Social Environment
Mexico:
Mexico usually had big families with children of 7 in a family, the trend has changed and the u
an family looks for two children in a family. Co
uption is one thing which is an evil aspect of the society. The people of Mexico values hard work, friendship, personal honor, humor, and honesty.
Technological environment
Mexico:
Being in trade with America, Mexico has strong technology aspect. Technology has helped the country to change its lifestyle and the buying patterns, the consumers are switching towards online purchase of the household as well as lifestyle items.
Advanced 4G and 5G mobile...
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