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Melbourne Institute of Technology Pty Ltd CRICOS Provider No: 01545C, 03245K NSW Assessment Details and Submission Guidelines Case Study Analysis (Individual) School School of Business Course Name...

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Melbourne Institute of Technology Pty Ltd
CRICOS Provider No: 01545C, 03245K NSW
    Assessment Details and Submission Guidelines
Case Study Analysis (Individual)
    School of Business
    Course Name
    Master of Professional Accounting (MPA)
    Unit Code
    Unit Title
    Entrepreneurship and Innovation
    Trimester 2, 2020
    Dr Eijaz Khan
    Assessment Type
    Assessment Title
    Case Study Analysis
    Unit Learning
    c. Critically evaluate entrepreneurship planning including, but not limited to: sources of financing, networks for entrepreneurs, legal/IP issues, and the marketing of an innovative idea.
e. Critically analyse and interpret case studies, research and integrate appropriate theoretical entrepreneurship and innovation concepts in the production of a project report.
    Total Marks
    Word limit
    Release Date
    Week 3
    Due Date
    Week 6 (24 August 2020)
    Submission Guidelines:
    All work must be submitted on Moodle by the due date (as above) along with a completed Assessment Cover Sheet.
The assessment must be in MS Word format, 1.5 spacing, 11-pt Cali
i (Body) font and 2.5cm margins on all four sides of your page with appropriate section headings.
Reference sources must be cited in the text of the Assessment Task, and listed appropriately at the end in a Reference List using APA 6th edition for the School of Business. https:
    Extension / Special Consideration
    If an extension of time to submit work is required, an Application for Special Consideration and supporting documentation must be submitted online via your Academic Management System (AMS) login: https:
The Application for Special consideration must be submitted no later than three (3) working days after the due date of the specific piece of assessment or the examination for which you are seeking Special Consideration. In the case of serious illness, loss or bereavement, hardship or trauma students may be granted special consideration.
    Academic Misconduct
    Academic Misconduct is a serious offence. Depending on the seriousness of the case, penalties can vary from a written warning or zero marks to exclusion from the course or rescinding the degree. Students should make themselves familiar with the full policy and procedure available at: https: For further information, please refer to the Academic Integrity Section in your Unit Description.

    Assessment Cover Sheet
    Student ID Numbe
    Student Last name/s:
    Student First name/s:
    Unit code:
    Unit title:
    Due date:
    Date submitted:
    Lecturer’s Name:
    Student Declaration
I/We declare and certify that:
1. the work contained in this assessment is my/our own work/group work, except where acknowledgement of sources is made;
1. this assessment has not been submitted previously for academic credit in this or any other course;
1. I/we have read MIT’s Plagiarism and Academic Misconduct Policy and Procedure, and I/we understand the consequences of engaging in plagiarism, collusion and contract cheating;
1. a copy of the original assignment is retained by me/us and that I/we may be required to submit the original assignment to the Lecturer and/or Unit Co-ordinator upon request;
I/we have not plagiarised the work of others or participated in unauthorised collaboration or contract cheating when preparing this assessment.
    MIT ID
XXXXXXXXXXFor Assessor Use Only (if not marked on Moodle)
     Assessment Task Description

In this assignment, students are required to write a report on a selected entrepreneur. If you have any doubt about the suitability of your selection, please consult with your lecturer for advice and approval. They need to evaluate the selected entrepreneur to come up with answers for the following questions:

a. What are the main attributes of the entrepreneur which help him/her to success?
. How is the personality and personal approach of the selected entrepreneur?
c. What are the businesses, products and/or services, and markets of the selected entrepreneur?
d. How is the process involved in entrepreneurship from opportunity identification until commercialisation?
e. Discuss the nature of any challenges the selected entrepreneur faces during this process.
f. What overall lessons might be drawn from the experience of this person and their business, for the benefit of future entrepreneurs?
Use APA referencing style to present the references. The cases study analysis report should consist of a minimum 5-8 academic resources including peer reviewed journal articles. The assessment should have a reference list at the end of the report.
The approximate word limit for this assignment is 1500 words excluding references.
Format: The report should use Cali
i Body (Font size 11) as the normal text and have margins of 2.5cm all around. Please use reasonable font sizes for headings.
Submission: Soft copy of the assessment must be submitted via the Assessment Dropbox on MIT Moodle.
Report structure:
•    Title page: name of the case study
•    Abstract: key findings in one paragraph (200 words)
•    Table of Contents: with section numbers and headings (word count is not required)
•    Introduction:
ief introduction, summarise the case and point out the important facts (300 words)
•    Identifying and analysing by addressing questions ‘a-e’ (700 words)
•    Recommendations by addressing question ‘f’ (200 words)
•    Conclusion (100 words)
•    Full in-text referencing: citing at least five to eight academic sources
•    Reference list: APA referencing style required. (word count is not required).
     Marking criteria:
Assessment criteria are shown in the following table. Marks are allocated as follows:
    Assessment criteria to be met and assessed
    Detailed Description of the Assessment Criteria
    Breakdown Marks
    Criteria 1
    Demonstrated knowledge and understanding of key concept/s
    Criteria 2
    Evident research into subject matter (including quality of reference sources)
    Criteria 3
    Demonstrated insight/s into the challenges of translating entrepreneurship theory and models into practice
    Criteria 4
    Written communication skills: Writing Style; Paraphrasing; Spelling/Grammar; Proof reading
    Criteria 5
    Referencing: Appropriate use of in-text referencing; quality and number of references; co
ect ‘end-text’ referencing
XXXXXXXXXXUsing Technology for Assessment
    Technological tools selected
    · reflection on learning
· feedback on performance
· practice of critical thinking
    · check for plagiarism
· problem-based learning
· collaborative writing
    · Moodle
· Turnitin
    MA625 Entrepreneurship and Innovation     Page 4 of


© MIT March 2020               T1-2020 v1

Marking Ru
ic for Individual Assignment:
    Marking Ru
Criteria /
    High Distinction (HD)
= or >80%
    Distinction (D)
[Very Good]
    Credit (C)
    Pass (P)
    Fail (N)
    Criteria 1
    Excellent demonstrated
knowledge of key concepts
    Good demonstrated
knowledge of key concepts
    Generally satisfactory demonstration of knowledge of key concepts.
    Some demonstration of knowledge of key concepts.

    Little or     no demonstrated knowledge of key concepts
    Criteria 2
    Excellent demonstrated research into subject matter

    Strong demonstrated research
in to subject matter

    Adequate demonstrated research into subject matter, but some sources could be stronger
    Demonstration of limited research into subject matter, but could be substantially stronger overall
    Little or no demonstration
of relevant research, using appropriate sources
    Criteria 3
    Outstanding demonstrated
insight into the translation of
entrepreneurship theory into practice
    Strong demonstrated insight into the translation of
entrepreneurship theory into

    Some demonstrated insight into the translation of
entrepreneurship theory into

    Limited insight shown into the translation of
entrepreneurship theory into

    Did not demonstrate insight into the translation of entrepreneurship theory into practice

    Criteria 4
    Excellent academic writing with very few e
ors in structure and logical expression
Professionally expressed
    Very good academic writing with few e
ors in structure and expression
Very well expressed with few e
    Good academic writing with some e
ors in structure and expression.
Expressed well with some grammar e
    Acceptable academic writing with some e
ors in structure and logical expression.
Acceptably expressed with some spelling or grammar e
    Inadequate academic writing with e
ors in structure and logical expression.
Expression lacks clarity with lot of spelling or grammar e
    Criteria 5
    Sufficient APA Reference list provided with no e
    Sufficient APA Reference list provided with few e
    Sufficient APA Reference list provided with some e
    Sufficient APA Reference list provided with major e
    Insufficient APA Reference list provided

XXXXXXXXXXOverall Feedback
Answered Same Day Aug 17, 2021


Soumyadeep answered on Aug 20 2021
135 Votes
Master of Professional Accounting (MPA): MA625 Entrepreneurship and Innovation
Lecturer Name
Course ID and Title
Despite not attending a full university level program, John Ilhan took a massive risk when he left his job as a sales associate and took money from his parents to establish his business. He totally relied upon innovation by introducing a disruption in the business of selling mobile phones and came up with offers and marketing strategies that were simply unheard of in those days. In a market with a very high degree of competition, John Ilhan went all out to the extent of using his name and calling himself “Crazy” to attract his customers. In fact, he listened to his customers who were calling him crazy. Such was the extent of customer-centric drive and passion to develop a unique selling proposition. All these traits characterized him as a great entrepreneur. He had the courage and self-belief to dream big and awareness to push himself that extra mile to fulfill his dreams. Along this journey, he was realistic enough to acknowledge his shortcomings and diligently hired people sharing the same passion towards business who helped him complete the value chain. The fact that he knew he and his business had to listen to the customers, employees, the community and all other stakeholders at every stage enabled him to remain ahead of his competition.
Table of Contents
Introduction    4
Business Proposition    4
Vision    4
Business Transformation    5
Challenges    6
Personal and Professional Attributes    6
What can future entrepreneurs learn from John Ilhan as an entrepreneur?    7
Conclusion    7
References    8
There is no single definition for entrepreneurship, just like management. Entrepreneurship is a holistic journey undertaken by an entrepreneur to create value, which would be incremental on a periodic basis. The result would be creation of by unearthing investment opportunities, undertaking calculated risks, organizing enterprises and there by contributing to economic growth. (Shane & Venkataraman, 2001). The key characteristics of an entrepreneur are vision, innovation, risk taking ability and organization (Thompson, 2004). Of the many successful entrepreneurs that Australia has produced, John Ilhan is one of the greatest. He migrated to Australia from Turkey at the age of 5 and attended only one year at the university. But he became the richest man in Australia under the age of 40.
Business Proposition
At the age of 15, John Ilhan dreamt of owning his own business, a Porsche and a house. So after a short stint as a sales associate in Strathfield Car Radios, he founded his own company called Crazy John’s in 1991. He was the owner and the Chief Executive Officer. Crazy John deals in mobile phones and services. The company had captured a significant share in the mobile telephone market in Australian. The main objective of the company was to provide quality customer service and economical prices. The business strategy was to offer superior customer value. Crazy John was a re-seller of Telstra products, it used various innovative ways to build a trustworthy and increasing base of customers. He started alone in 1991, then from a very small company it outgrew to a company which could offer an extensive range of mobile phones and related services in Australia. It had over 600 workers and more than 100 stores all over the country.
The two key business values that were the center of Crazy John’s business:
1) How the business can work in a unique manner?
2) How to improve the business every day?
While achieving these goals, John Ilhan wanted everyone working with him to be practical and grounded so that success did not get into one’s head. The topmost priority of John Ilhan was customers, organization, community and his staffs. He always believed only this way Crazy John’s can continue to grow and prosper.
Entrepreneurs should have a creative vision and should also do research about the market to be ready with new ideas whenever required (EL-Annan, 2013). John Ilhan had various experiences before he opened his first store. He had an arts degree and had worked for Ford, where he sold cars. He then worked with a well-known electronics retailer where he was selling telephones. He became one of the best salesmen in the firm and opened a new shop for them. It shortly became the most profitable outlet of the firm in Victoria. He recognized that the customer service offered was very poor as there was almost no competition in the industry. He realized the importance of people and also...

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