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Marketing for International Health Care Organizations As a result of globalization, many health care organizations have established facilities in other countries. These international endeavors have...

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Marketing for International Health Care Organizations

As a result of globalization, many health care organizations have established facilities in other countries. These international endeavors have created new challenges for marketing products and engaging potential consumers. For this Discussion, you examine the impact of globalization on international health care organizations and recommend marketing strategies.

To prepare:

  • Select a U.S.-based health care organization that has opened or is planning to open a branch in another country.
  • Consider the impact of global marketing on the success of the branch facility.

Note:For this Discussion, you are required to complete your initial post before you will be able to view and respond to your colleagues’ postings. Begin by selecting the “Post to Discussion” link and then select “Create Thread” to complete your initial post. Remember, once you click submit, you cannot delete or edit your own posts, and cannot post anonymously. Please check your post carefully before clickingSubmit!

By Day 3

Posta cohesive response to the following:

Briefly describe the health care organization you selected. Assess the impact of global marketing on the success of the organization’s branch facility. Include specific marketing strategies that may improve the organization’s international success. Then, evaluate competitive advantages for this organization in relation to medical tourism. Support your response by identifying and explaining key points and/or examples presented in the Learning Resources.

Reada selection of your colleagues’ postings. Consider how your colleagues’ postings relate to the information presented in the Learning Resources and to your own posting.

Answered Same Day Jan 20, 2021

Solution

Soumi answered on Jan 22 2021
144 Votes
Running Head: GLOBAL MARKETING FOR HEALTHCARE PLUS    1
GLOBAL MARKETING FOR HEALTHCARE PLUS     2
HEALTHCARE
MARKETING FOR INTERNATIONAL HEALTH CARE ORGANIZATIONS
(FOR HEALTHCARE PLUS, CHICAGO)
The need of availing care facilities and their significance for a better living standard has been realized by people all around the world. Hence, since demand has to be met with ample supply in the face of globalization, healthcare organizations are planning to expand their bases in other countries. Nevertheless, as argued by Acharya et al. (2017), meeting the needs and understanding the preferences of the international service users, also refe
ed to as the prospective clients, can be a challenging task for such international ventures. With the help of this discussion, the impact of global marketing has been analyzed on the success of Healthcare Plus,...
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