Marketing and Communication Techniques for Health Care Products When selecting marketing and...

Question

Marketing and Communication Techniques for Health Care Products

When selecting marketing and communication techniques, health care organizations must carefully examine their consumer populations, as not all techniques are effective for all consumers. Depending on the product, organizations might even choose two or three different techniques in an effort to reach multiple consumer segments. For this Assignment, you examine the consumer populations of your organization and create an advertisement using marketing and communication techniques appropriate for your consumers.

To prepare:

Select a health care product to market within your organization.

Note:If you do not currently work for a health care organization, select one that is of interest to you. You may use the same organization you selected in Week 3.

Identify the consumer population of your organization, including general and business consumer.
Consider traditional and/or contemporary marketing techniques that may be appropriate for your consumer population (i.e., brochure, flyer, video commercial, audio commercial, billboard, social media, etc.). Reflect on why you might select this technique and how you might use it to market the product.
With the marketing technique you select in mind, consider how you might create an advertisement to market the health care product and what communication techniques might be appropriate for your population.

The Assignment

Writea 2-page brief that addresses the following:

Describe the health care product you selected.
Analyze the consumer population of your health care organization.
Recommend a marketing technique that is appropriate for your consumer population (i.e., brochure, flyer, video commercial, audio commercial, billboard, social media, etc.). Include why you selected this technique and how you will use it to market the product you selected.
Recommend one or two communication techniques that are appropriate for the consumer population.

Then,createan advertisement using the marketing technique you selected. Be sure to utilize communication techniques that would be appropriate for the consumer population you identified.

Note:Your Assignment must be written in standard edited English. Be sure to support your work with at least five high-quality references, including two from peer-reviewed journals. See the Week 8 Assignment rubric for additional requirements related to research and scholarly writing.

Soumi · Accepted Answer

Running Head: MARKETING AND COMMUNICATION TECHNIQUES 	1
MARKETING AND COMMUNICATION TECHNIQUES 	6
MARKETING AND COMMUNICATION TECHNIQUES FOR HEALTH CARE PRODUCTS
Table of Contents
The Selected Health Care Product	3
Analyzing the Targeted Consumer Population	3
Selected Marketing Technique with Justification and Process	3
Communication Techniques suitable for Target Customers	4
References	6
The Selected Health Care Product 
	The healthcare product selected is calcium supplemented energy drink. Calcium is the important mineral for the body. It is the important component of teeth and bones (Mehdikhani et al., 2015). They are required by the cells to mediate contraction of muscles. They also help in transmission of the signals in nerves. Lack of calcium can cause many diseases like osteoporosis in the body.
Analyzing the Targeted Consumer Population 
The organization selected is the pharmaceutical company and the targeted consumer population is working women at the age of thirty and above. The body after the certain age stop absorbing calcium. The women especially going through pre or post menopause needed calcium. As suggested by Yosephin, Khomsan, Briawan and Rimbawan (2015), the use of calcium as the supplement is proven to be effective in improving health of working women. This energy drink helps the employed women to work tirelessly and also, help them in completing the important nutrient of the body. This drink will act as fuel for the body of working women.
Selected Marketing Technique with Justification and Process
The marketing technique selected for this product can be the use of brochure. The use of brochure is the part of traditional marketing. The use of brochure is cost effective and it reached to the potential customers.

Marketing and Communication Techniques for Health Care Products When selecting marketing and communication techniques, health care organizations must carefully examine their consumer populations, as...

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