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Market Analysis Research Assignment Content Purpose MBA Business Plan component Context One of the most important elements in a business plan is the market analysis. A market analysis is a...

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Market Analysis Research

Assignment Content

  1. Purpose

    MBA Business Plan component


    One of the most important elements in a business plan is the market analysis. A market analysis is a qualitative and quantitative assessment of a market. It includes data collection and estimation in reference to the market size and value; characteristics of the intended customer base; in-depth understanding of the competition; barriers to entry and the regulatory environment. An accurate and detailed market analysis allows entrepreneurs to determine whether the market is sufficiently large to build a sustainable, profitable business. In this assignment, you will prepare a portion of the market analysis for your proposed business. You will create a report that can be included as part of your digital portfolio.


    Write a 525-word report that includes the following sections:

    • Section 1: Business overview, mission and vision
    • Section 2: Market analysis
    • Section 3: Recommendation

    Use the Market Analysis Research document for details on what to include in each section.

    Cite references to support your assignment.

    Format your citations according to APA guidelines.

    Submityour assignment.

Answered Same Day Jul 22, 2021


Swati answered on Jul 23 2021
116 Votes
Market Analysis Research
Netflix expansion
Section 1- Business Overview
Netflix, world’s leading entertainment media that has boasted more than 130 million memberships worldwide spread over hundred of countries (, 2018). It is a pioneer in restructuring the online entertainment streaming industry. Initially, it started as US based Entertainment Company with specialization in providing video on demand online, DVD by mail and streaming media. Since 1997, the growth of Netflix in terms of business model and customer acquisition methods has varied as being a pro active and highly agile company, Netflix has dealt with criticism as well as growth really well.
Initially, the business model adapted by Netflix was DVD rental and sales which then moved to DVD by mail business. Later, the company expanded its spectrum to the media streaming. Next step taken by Netflix was expansion in terms of geographical lines that is global expansion along with covering 2o languages interface. Another noticeable expansion of Netflix was production of television series as well as films offering a new value proposition named Netflix Original.
Mission- Revolutionizing the way in which people use, access and engage with the online entertainment content and expanding it to whole world. Creating content monopoly is another mission of Netflix.
Vision- To become best in Industry to provide entertainment at global level which is easiest, fastest and most reliable of all. Also to spread over the world and helping creators of content to...

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