BUSN3003– Session 3, 2021
Instructions:
Section A (30 marks) requires you to answer three questions in this section. There are four questions to choose from, so you do have a choice as to which three questions you choose to attempt. Section A questions are worth 10 marks each.
Section B (10 marks) is based on a case study and all questions are compulsory. Each question in Section B is worth 5 marks.
Whilst no particular writing style is required, please endeavor to answer each question succinctly, whilst explaining your reasonings in full i.e., bullet point answers are not acceptable.
Candidates should allocate their own time, bearing in mind the mark allocation per question.
Section A. (30 marks in total)
Answer THREE of the following four questions in Section A (10 marks each).
Question 1 (10 marks)
What are some of the critical risk's entrepreneurs should consider before going global?
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Question 2 (10 marks) 650 words
What are the different sources of financial capital available to entrepreneurs? Discuss the advantages and disadvantages of each.
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Question 3 (10 marks) 450 words
Why is strategic planning important for entrepreneurs?
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Question 4 (10 marks) 500 words
What is lean marketing, and why is it essential for today's entrepreneurs?
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Section B. (10 marks in total)
Answer ALL of the following questions. The questions are related to the following short case.
Hong Kong-based Peter Wong has been a computer analyst for five years. ln his spare time he has developed a word processing software program that is more comprehensive and powerful than any on the market, including Microsoft Word. Since Peter does not have a great deal of personal money at his disposal, he believes that a logical first step in producing and marketing his word processing product should be to get the necessary venture capital. The software program has been written and trial-tested by Peter and a handful of friends. Two of these friends are full-time typists who told him that the program is faster and easier to use than anything on the market. Peter believes that these kinds of testimonials point out the profit potential of the product. However, he still needs to get financial support.
One of Peter's friends has suggested a meeting with a venture capitalist. ‘These guys have all sorts of money to lend for new ventures’, the friend told Peter. ‘All you have to do is explain your ideas and sell them on giving you the money. They are always looking to back a profitable idea and yours is certain to be one of the best they have seen in a long time.’ Peter agrees with his friend but believes he should not discuss the matter with a venture capitalist until he has thought through answers to the various types of questions likely to be asked. ln particular, Peter believes he should be able to provide the venture capitalist with projected sales for the first three years and be able to explain the types of expenses that would be incu
ed. Once he has done this, Peter feels he will be ready to talk to the individual.
Question 5 (5 marks) 450 words
The venture capitalist Peter is visiting will likely ask him some questions about his business idea. Suggest to Peter some of the questions he’ll likely be asked.
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Question 6 (5 marks) 500 words
Would a business plan be of any value to Peter? Why or why not? Explain your reasoning.
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