LP9 Assignment: Cost, Differentiation, Focus & Strategy Competency:9. Determine Strategic...

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LP9 Assignment: Cost, Differentiation, Focus & Strategy Competency: 9. Determine Strategic Development through generic strategies and TOWS. Directions: COMPLETE Exercises in chapters 23 and 24 Write a...

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LP9 Assignment: Cost, Differentiation, Focus & Strategy

Competency:9. Determine Strategic Development through generic strategies and TOWS.

Directions:

COMPLETE Exercises in chapters 23 and 24
Write a two-page paper using either the Ansoff Matrix results or the TOWs results.
Write in paragraph form and provide examples for your exercise completed. Use a secondary resource if your organization cannot provide you with results needed.
The organization: Central Texas Veterans Health Care Systme
http://www.centraltexas.va.gov/
Use third person writings do not use “I think” or “in my opinion” keep it factual, third person and follow APA standards a minimum of two references are required.

005_xktiajo-ibtloiti.pdf

Answered Same Day Dec 25, 2021

David · Accepted Answer

ANSOFF AND TOWS MATRIX | 1 
 
Central Texas Veterans Health Care System 
Chapter 23 Exercise: Ansoff Matrix for Central Texas Veterans Health Care System
New 
New Existing 
Existing 
MARKETS 
PRODUCTS AND SERVICES 
Market Development 
(Risk = Moderate) 
 
Diversification 
(Risk = High) 
 
Market Penetration 
(Risk = Low) 
 
Product Development 
(Risk = Moderate) 
 
1. Launching healthcare fitness 
programs for both men and 
women. 
2. Modifying its products and 
services offerings in order to 
serve almost all types of 
individuals. 
3. Expand its location. 
1. Launch some energy drinks 
and supplements with the 
main objective of promoting 
better health.
1. Re-structuring and re-launch 
of the website. 
2. More TV and radio 
commercials. 
3. Adoption of social media 
based promotional 
techniques. 
1. Launch of new products and 
services. 
2. Launch of some energy 
drinks and supplements with 
the main objective of 
promoting better health.
ANSOFF AND TOWS MATRIX | 2 
 
Chapter 24 Exercise: TOWS Matrix for Central Texas Veterans Health Care System
Strengths 
 
Weaknesses 
 
Opportunities 
 
Threats 
 
SO Strategies 
 
WO Strategies 
 
ST Strategies 
 
WT Strategies 
 
1. Part of the U.S 
Department of 
Veteran Affairs. 
2. Focus on a large 
number of 
healthcare issues 
and concerns. 
3. Well organised. 
4. Easily approachable. 
1. Not present at each 
and every location. 
2. Sometimes time of 
contact tends to be 
higher than normal. 
3. Some loopholes and 
gaps in terms of the 
information present 
on the website. 
1. Investment in 
Research & 
Development (R&D). 
2. Partnership with 
other healthcare 
firms and service 
providers. 
3. Investment in 
technology. 
 
1. Intense competition 
from similar 
organisations. 
2. Rapidly rising type of 
diseases and 
unknown healthcare 
concerns. 
3.

LP9 Assignment: Cost, Differentiation, Focus & Strategy Competency: 9. Determine Strategic Development through generic strategies and TOWS. Directions: COMPLETE Exercises in chapters 23 and 24 Write a...

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