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KINDLY USE SCHOLARLY SKILLS AND IT SHOULB BE ACCOMPANIED BY SCHOLARLY REFERENCES FROM AIU APA STYLE GUIDE FORMAT (NO WIKIPEDIA, AND YAHOO ANSWER) (1) DISCUSSION BOARD XXXXXXXXXXwords) Assignment...

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KINDLY USE SCHOLARLY SKILLS AND IT SHOULB BE ACCOMPANIED BY SCHOLARLY REFERENCES FROM AIU APA STYLE GUIDE FORMAT (NO WIKIPEDIA, AND YAHOO ANSWER)

(1) DISCUSSION BOARD XXXXXXXXXXwords)

Assignment Details (250 WORDS)

Patients are using social media sites now more than ever. Hospitals are using social media channels to answer patient questions and provide immediate customer service. Social media are becoming a part of marketing strategy.

What are the advantages and disadvantages of using social media in health care marketing?

(2) INDIVIDUAL PROJECT XXXXXXXXXXWORDS)

Assignment Description

You currently work for the development department of Sunny Manor Nursing and Rehab Center. Sunny Manor was once a privately owned small skilled nursing home in Sunny Beach, Florida until it was sold 6 years ago to a larger group of investors known for buying older nursing homes and developing them into larger more modern skilled nursing and rehab centers. Sunny Beach itself is a small retirement community close to larger beach towns. Most of the residents are 55 years or older, and there is a growing population of 70+ retired adults. However, the city is known for being technologically advanced for a retirement community. In fact, the city has a popular social media page followed by many residents and a very popular online newsletter that can be accessed through most social media programs. Also, 5 years ago, a brand new hospital opened just outside of Sunny Beach. This brought some the top physicians and surgeons in the state to the area.

Sunny Manor recently finished a major renovation, updating the previous long-term-care wings and adding a new wing with 20 new rooms. The new wing is solely dedicated to sub-acute rehab services, and the facility also added a new updated therapy room with an expanded therapy staff and modern high-tech equipment.

After working in care coordination and admissions for the past several years, you have been promoted to the development department and tasked with marketing the new facility. The goal is to build a stronger relationship with the discharge staff and physicians at the new hospital and expand a broader reach to the community.

The first step is for you to analyze and research the changing community and develop a marketing proposal for your boss, the director of development, on how to best connect with the community of Sunny Beach and increase referrals from the new hospital.

For this task, develop a summary marketing proposal on the above scenario that includes the following elements:

(1) Evaluate the potential impact of the updated facility and new therapy services on potential improvements in patient satisfaction and developing new marketing share.

(2) Assess possible methods to build rapport within Sunny Beach and surrounding communities.

(3) Develop a plan for communicating with the community better through social media by connecting Sunny Manor to the residents of Sunny Beach through digital marketing.

(4) Provide details on how ongoing research into the community will help Sunny Manor stay ahead of the competition and well connected with community. Consider concepts in monitoring the changing demographics of the community and growing health care sector.

(5) Propose a research design model including all the key elements of the research design. Apply an assessment tool and implementation plan such as the Model for Improvement (Plan-Do-Study-Act [PDSA]).

(6) Conclude with recommending models and/or tools that will be used to evaluate the effectiveness of the development teams' efforts on an ongoing basis .

Answered Same Day Aug 25, 2021

Solution

Riyanka answered on Sep 06 2021
148 Votes
1. Discussion Board
Social media is a modern platform of communication to the worldwide. Integral part of health care sector social media incorporated many more marketing strategies. Across the United State 99 percent of hospitals are socially active on various social platforms like Facebook, Twitter, Yelp etc. according the original study of Healther M. G. et al. 20141. As a result 94 percent health care systems have Facebook and 50 percent has Twitter account. U
an hospitals are more active but they are non profit for services giving and health care education for all types of care givers.
Social activities of a hospital can be characterized by the hospital infrastructure, area, geographic region, ownership type etc. Those information are helpful for the can be helpful for all the viewers to reach in emergency period. Social activities provide inform people about the latest services and potential activities as the services.
The annual survey in healthcare system report defined that so many hospitals regular submit data. Health care system provides information related with patients care, managements and inter facilities of a hospital. Several studies describe that maximum numbers of hospitals adopting Social Medias for service providing purpose.
Many more advantages for using those platforms to provide services are always easily connected with physician and for common interaction or communication between patients and doctors are more effective. Using of this social media is cost effective way to reach patients. Whole over the world information accessibility is more enough by those medias everyone get information and simultaneously patients can share own issues with others is a huge advantage but sometimes privacy matter and more complicated case could not solved by a single post or reply. Miscommunication, i
egularity in checkups may the common problems of using social media in health care units. Social media is needed to make commitment which is a continued effort to make success. At the beginning on social media has to invest to create proper content, it could be takes time to grow. Managing own sites or pages may needed to learn and act accordingly is a skill to develop. After getting responses through comments and feedbacks are required to analyze in metrics. Requirement of third party vendors to maintain particular social media managements is one of the important steps to initiate. Even uncontrolled ve
al communication hampers the reputation front of the world.
There are some professional guidelines for the using social media for Health Care Institutions with ethical issues, legal concern, licenses, policies, limitations, discrimination from peer review by C. Lee V., 2014 2
2. Assignment description
i. Deliver patient satisfaction - Patient satisfaction is use to indicate the quality service of the health care system. In health care system timely providing care to patients on the situational needs. The patient centered delivery should be efficient and satisfied to receive well clinical outcome and reduces medical malpractices. For assessing the quality of service in a hospital six quality factors are important- 1. Safety, 2. Equitable, 3. Efficiency, 4.timely, 5. Evidence based and lastly 6. Patient centered. The quality of services always satisfied to patients for recover quickly and this concept is build up by the journal published by Bhanu P. at 2010 3.
In Florida Sunny Manor Nursing as well as Rehabilitation Center is newly renovated with 20 more rooms with newly adopting for good services and patient satisfactory feedback will be help to grow more so impact could be better by the time, patient centered care. Updating practices through improvising of new equipments, social media updates for satisfactory practices. Patient satisfaction is reflected on feedbacks that’s making more popular in marketing share.
i. Rapport for su
ounding communication- Building of rapport with community is of Sunny beach the health care system has to update to create more communication with local people. Always opened door make them feel better in every time as a clinical support. Common awareness program, checkups could be a
anged to make a rapport with community people.
Medics living in the technologically advanced Sunny Beach are advised to make promises that they are capable of fulfilling. Physicians should always demonstrate that they are with the wellbeing of the Sunny Beach people beyond their profit perspective. Caregivers should often appreciate the need of the people beyond the products offered by the hospital. Finding information and connecting them with the services of Sunny Minor health care nursing home will help to make a huge difference in building rapport. Finally, practicing reciprocity is also a better method of building rapport between the caregivers and members of the Sunny Beach community. When healthcare works treat the population of Sunny Beach society positively, they will also want to do the same to the caregivers. Addressing members of the Sunny Beach community as...
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