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Kent Institute Australia Pty. Ltd. Assessment Brief XXXXXXXXXXABN XXXXXXXXXXCRICOS Code: 00161E RTO Code: 90458 Version 2: 11th October, 2019 XXXXXXXXXXTEQSA Provider Number: PRV12051 ASSESSMENT BRIEF...

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Kent Institute Australia Pty. Ltd.
Assessment Brief XXXXXXXXXXABN XXXXXXXXXXCRICOS Code: 00161E RTO Code: 90458
Version 2: 11th October, 2019 XXXXXXXXXXTEQSA Provider Number: PRV12051
ASSESSMENT BRIEF
COURSE: Bachelor of IT / Bachelor of Accounting / Bachelor of Business
Unit: Enterprise Social Networks
Unit Code: ENSN201
Type of Assessment: Assessment 3 – Content Analysis (Reflective Journal)
Length/Duration: 2,500 words
Unit Learning
Outcomes addressed:
Upon successful completion of this unit students should be able to:
1. Define electronic commerce and describe emerging online technologies and trends
and their influence on the electronic commerce marketplace
2. Recognise how knowledge sharing and creation is becoming an essential part of
modern business processes and the kind of work ca
ied out by knowledge workers
3. Critically analyse the use of enterprise social networks for organisational knowledge
sharing and innovation to understand the rapid technological changes taking place,
their advantages and disadvantages, and especially, the security aspects of modern
online technologies
Submission Date:

Week 14
Assessment Task:
Students are required to analyse the weekly lecture material of weeks 1 to 11 and
create concise content analysis summaries of the theoretical concepts contained
in the course lecture slides.
Total Mark:

40 marks
Weighting:

40% of the unit total marks
Students are advised that submission of an Assessment Task past the due date without a formally
signed approved Assignment Extension Form (Kent Website MyKent Student Link> FORM – Assignment
Extension Application Form – Student Login Required) or previously approved application for other
extenuating circumstances impacting course of study, incurs a 5% penalty per calendar day,
calculated by deduction from the total mark.
For example. An Assessment Task marked out of 40 will incur a 2 mark penalty for each calendar day.

More information, please refer to (Kent Website MyKent Student Link> POLICY – Assessment Policy &
Procedures – Student Login Required)
https:
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https:
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XXXXXXXXXXKent Institute Australia Pty. Ltd.
Assessment Brief XXXXXXXXXXABN XXXXXXXXXXCRICOS Code: 00161E RTO Code: 90458
Version 2: 11th October, 2019 XXXXXXXXXXTEQSA Provider Number: PRV12051
ASSESSMENT DESCRIPTION:
Students are required to analyse the weekly lecture material of weeks 1 to 11 and create concise
content analysis summaries of the theoretical concepts contained in the course lecture slides.

Where the lab content or information contained in technical articles from the Internet or books helps
to fully describe the lecture slide content, discussion of such theoretical articles or discussion of the
lab material should be included in the content analysis.

The document structure is as follows (2500 Words):
1. Title Page
2. Introduction (125 words)
3. Background (125 words)
4. Content analysis (reflective journals) for each week from 1 to XXXXXXXXXXwords; 200 words per
week):
a. Theoretical Discussion
i. Important topics covered
ii. Definitions
. Interpretations of the contents
i. What are the most important/useful
elevant information about the content?
c. Outcome
i. What have I learned from this?
5. Conclusion (50 words)
Your report must include:
 At least five references, out of which, three references must be from academic resources.
 Harvard Australian referencing for any sources you use.
 Refer to the Academic Learning Skills student guide on Referencing.
ASSESSMENT SUBMISSION:
This assignment should be submitted online in Moodle through Turnitin.

The assignment MUST be submitted electronically in Microsoft Word format. Other formats may not
e readable by markers. Please be aware that any assessments submitted in other formats will be
considered LATE and will lose marks until it is presented in Word.

For assistance please speak to our Academic Learning Skills Coordinators, in Sydney
( XXXXXXXXXX) or in Melbourne ( XXXXXXXXXX). They can help you with
understanding the task, draft checking, structure, referencing and other assignment-related matters.

GENERAL NOTES FOR ASSESSMENT TASKS
Content for Assessment Task papers should incorporate a formal introduction, main points and
conclusion.

Appropriate academic writing and referencing are inevitable academic skills that you must develop
and demonstrate in work being presented for assessment. The content of high quality work presented
y a student must be fully referenced within-text citations and a Reference List at the end. Kent
strongly recommends you refer to the Academic Learning Support Workshop materials available on
the Kent Learning Management System (Moodle). For details please click the link
http:
moodle.kent.edu.au/kentmoodle/mod/folde
view.php?id=3606 and download the file titled
“Harvard Referencing Workbook”. This Moodle Site is the location for Workbooks and information
mailto: XXXXXXXXXX
mailto: XXXXXXXXXX
http:
moodle.kent.edu.au/kentmoodle/mod/folde
view.php?id=3606

XXXXXXXXXXKent Institute Australia Pty. Ltd.
Assessment Brief XXXXXXXXXXABN XXXXXXXXXXCRICOS Code: 00161E RTO Code: 90458
Version 2: 11th October, 2019 XXXXXXXXXXTEQSA Provider Number: PRV12051
that are presented to Kent Students in the ALS Workshops conducted at the beginning of each
Trimester.

Kent recommends a minimum of FIVE (5) references in work being presented for assessment. Unless
otherwise specifically instructed by your Lecturer or as detailed in the Unit Outline for the specific
Assessment Task, any paper with less than five (5) references may be deemed not meeting a
satisfactory standard and possibly be failed.

Content in Assessment tasks that includes sources that are not properly referenced according to the
“Harvard Referencing Workbook” will be penalised.

Marks will be deducted for failure to adhere to the word count if this is specifically stated for the
Assessment Task in the Unit Outline. As a general rule there is an allowable discretionary variance to
the word count in that it is generally accepted that a student may go over or under by 10% than the
stated length.

GENERAL NOTES FOR REFERENCING
References are assessed for their quality. Students should draw on quality academic sources, such as
ooks, chapters from edited books, journals etc. The textbook for the Unit of study can be used as a
eference, but not the Lecturer Notes. The Assessor will want to see evidence that a student is capable
of conducting their own research. Also, in order to help Assessors determine a student’s
understanding of the work they cite, all in-text references (not just direct quotes)
Answered Same Day Jun 09, 2021

Solution

Parul answered on Jun 12 2021
149 Votes
Enterprise Social Networks
Enterprise Social Networks
Assessment 3 – Content Analysis
Contents
1    Introduction    2
2    Background    3
2.1    Week1    3
2.2    Week 2    4
2.3    Week 3    5
2.4    Week 4    7
2.5    Week 5    8
2.6    Week 6    8
2.7    Week 7    9
2.8    Week 8    9
2.9    Week 9    10
2.10    Week 10    10
2.11    Week 11    12
3    Conclusion    13
4    References    14
Introduction
We live in most dynamic times of the century where there are multiple disruptions taking place every second in the market. Indeed, change is the only constant that businesses thrive today believes and only prospective to advance in future. By the virtue of this assignment, I got the opportunity to focus on one of the most trending aspect of business and life today – ecommerce that has transformed the world as we used to knew it. Indeed, e-commerce is the force no investor can afford to ignore if they aspire their business to thrive in near future.
Majority of people invest their time on the internet for various purposes like occupational related aspects, for research and studies, marketing as well as business. Moreover, online platform provides many different avenues for conducting business as well as avenues for learning and development. In fact, with the spread of corona virus one can discern biggest shift of business from physical traditional form to modern online marketing. I have personally gauged how all the commercial and social activities are conducted on the internet. The heart and soul of conducting business on the internet comes from e-commerce and provides an online marketplace to the customers as well as businesspersons with no boundaries and limitation on a click of button. Innovative headways have hugely affected the business world through e-commerce, transforming the manner in which clients are associate with
ands and enabling them to shop more cost efficiently and effectively. Driven by the accommodation of getting items conveyed to your doorstep, internet business has now become a fundamental piece of regular day-to-day existence
Background
Innovation and creativity forms the basis of e-commerce and trading business online. In addition to the fact that it helps associate dealers and client on versatile and web stages, yet in addition empowers the powerful administration of client orders, conveyances, returns and installments of bought merchandise. Actually, innovation assumes a significant job all through the web based business esteem chain, in zones, for example, enlistment, promoting, and publicizing, among numerous others. Advancement in technology likewise empowers improved inquiry, customization, and personalization, which are quick turning out to be "must-have" abilities for web based business achievement. When I research any big giants of today like amazon, Walmart etc. all believe in e-commerce and transforming their business model such that they can leverage e-commerce to its fullest. Essentially, the convince of getting everything at the doorstep without physically moving to marketplace has made every person addictive towards the e-commerce. Furthermore, it much more time and cost efficient saving a lot of resources of all the stakeholders who are involved. By the virtue of this assignment, I have performed extensive analysis on the emerging online technologies as well as trends that influence the e-commerce and virtual marketplace of commerce
Week1
Interpretation - E-commerce started in the United States and today has taken the world with a toll since majority of sales today are being made by smartphones. China holds the largest population in the world that has the potential to become biggest online market. E-commerce has seen rapid growth from middle of 1990s to 2000 with the boom in dot-com. There are different categories of electronic commerce like
· Business-to-Consumer (B2C) where consumer shops by the virtue to web platform
· Business-to-Business (B2B) - this type of e-commerce is more like e-procurement where business transactions are conducted on the web.
· Consumer-to-Consumer (C2C) - this type of e-commerce where individuals buy and sell among themselves. For instance, web auction site
· Business-to-Government (B2G) - this type of e-commerce where business transactions are performed with government institutions like paying taxes and filling report
Definitions - Commerce in its basic definition implies division of sale or production that involves exchange of products or services from manufacturer to end user. It includes trading of any products or service that has economic value attached with the goods, services, knowledge and information between two or more entities. Electronic marketing commonly known as e-Commerce consist of buying, selling and exchanging valuable content, products, services like financial advices, medical services etc. over the internet by the virtue of which transactions of sales are conducted.
Outcome - The First Wave of Electronic Commerce came in the year 1995 to 2003 during which more than 12,000 internet business were started. Second Wave of Electronics Commerce started in 2004 and lasted until 2009. At present, we are in the third wave of e-commerce, which started in 2010.
Week 2
Interpretation - I have learnt that Ecommerce
ings with itself lot of opportunities as if it can help in increasing profits and sales as well as minimize the business costs. Furthermore, ecommerce helps in establishing virtual community. Since its advent in early 1960, internet has penetrated deep in the society. Technology of internet allows people to connect with others.
Definitions - Devices like switches, optical scanner and sensor are connected to the internet and used automatically to handle environmental and security issues. Public network is available to the public and does not provide much security as part of its basic structure. Private network is a leased-line connection between two companies that physically connects their computers or networks together. Outcome – I have learnt that Intranet is closed internet essentially within the boundaries of organization. It is interconnected private networks. Extranet is the internet that extend beyond the network of organization and incorporated entities. Protocol is the set of rules across the network that is used while communicating with each other for data transmission. Internet is an advanced research network created in 1996 as a replacement for ARPANET laboratory.
Week 3
Interpretation - Revenue model in e-commerce is a plan for grasping revenue for a business that transacts online. Although there are many similarities with the
ick and mortar business, they also enable one to reach to customers around the globe and provide many diverse methodologies to garner sales.
Definitions - Revenue Model for Online Business are...
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