Instructions:
For this task you must develop a digital media strategy for either a community services of your own choice or a simulated community services program given below. A template is provided for this task.
Background of community services program:
The Youth Parenting Program (YPP) is a new program for young mothers and fathers to provide them with skills to look after their new baby, for example:
Participants of the program may be self-referred or may be referred by health and community services practitioners. The target audience are parents aged under 25 who do not have support of family to help them in the early days of their baby’s life and are at risk.
The aim of the program is to increase the level of knowledge of young parents in parenting and to reduce the incidence of neglect and violence towards children.
The program runs for six sessions held on Tuesdays and Thursdays 2-4pm. Clients receive a phone and face to face interview prior to the program, and also receive follow-up support following the program.
Suitable arrangements will be made for clients who need assistance with language or literacy.
Digital media protocols for the organisation include:
-Website
-LinkedIn
-Facebook
-Twitter
-You Tube
-Applications for mobile device
As the YPP is a new program, a strategy is needed to provide information and promote the program to potential clients of the service. Challenges have been identified as:
Using the template provided, develop a digital media strategy for promoting the program to young parents or potential young parents at risk.
Make sure you keep a copy of your completed template for the next task.
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