Instructions to students:
PART A – EMAIL
You must commence work to put in place one of the options you identified in the digital media strategy in Assessment task 2.
You are required to draft an email to the Director of Media and Advertising to ask for approval to go ahead with one of the options you identified.
Your email must show that you can communicate in a professional manner and include sufficient information for the Director of Media and Advertising to give their approval to proceed with this proposal.
Information required includes:
Information on the program
Need for digital media promotion
Type of digital media and why it has been chosen
Details of what the promotion will involve (including timing, frequency, audience, content, who will do the work and so on)
Budget (for example, cost of development, delivery, consultancy fees, artwork and design fees and so on.
Note: for the purpose of this part of the assessment, you may estimate costs based on your own estimates – you do not need to cost this accurately.
Request for approval to proceed to production of the strategy
PART B – COACHING SESSION
The Director of Media and Advertising has approved your digital marketing strategy.
For this task you must deliver a coaching session of 15 minutes in duration to a group of at least three colleagues to inform them of the new strategy and begin implementation. Your assessor will nominate three of your classmates to play the role of your colleagues.
Your coaching session must provide colleagues with information about the digital media strategy that you developed in Assessment Task 2.
Provide colleagues with details of what the promotion will involve, including:
Media type
Timing
Frequency
Target audience
Content
Roles and responsibilities- allocate tasks for each colleague.
You must supplement your session with presentation media, which can be hard copy or electronic and may include such things as:
handouts
a PowerPoint presentation
YouTube videos
flowcharts.
You assessor will observe you as you run the session.
Once the session is over, you will need to ask your participants for feedback on your coaching and communication style. Two questions you must ask during this feedback session are:
What were the good points about the coaching session?
In what areas do you think I can improve?
Your assessor will then ask you to talk to them about the feedback you received. They will ask you some verbal questions during this discussion.
Your assessor will be looking to see that you can:
Provide information and resources to support good communication processes.
For example, this may include ensuring information is well-researched and is relevant and easy to follow; providing examples such as templates, procedures FAQs; providing references and so on.
Provide coaching to a group of three people about communication issues.
The student must coach three people on a digital media strategy for a period of 15 minutes.
Model good communication skills.
For example, being able to present verbal information effectively; being clear and concise; using handouts to support verbal messages and so on.
Use effective presentation media.
For example, handouts, PowerPoint presentations, YouTube videos, Flowcharts, On-line help or others
Obtain feedback to assess outcome of coaching and communication.
This is the question. You just have to do the second part (part B- Coaching session) and you have to make powerpoint slides also spoken material. I'm sending you the solution as well of this assignment . You have to make 10 slides .You can take the reference from 120157.