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Instructions to students: PART A – EMAIL You must commence work to put in place one of the options you identified in the digital media strategy in Assessment task 2. You are required to draft an email...

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Instructions to students:

PART A – EMAIL

You must commence work to put in place one of the options you identified in the digital media strategy in Assessment task 2.

You are required to draft an email to the Director of Media and Advertising to ask for approval to go ahead with one of the options you identified.

Your email must show that you can communicate in a professional manner and include sufficient information for the Director of Media and Advertising to give their approval to proceed with this proposal.


Information required includes:

  • Information on the program
  • Need for digital media promotion
  • Type of digital media and why it has been chosen
  • Details of what the promotion will involve (including timing, frequency, audience, content, who will do the work and so on)
  • Budget (for example, cost of development, delivery, consultancy fees, artwork and design fees and so on.

Note:for the purpose of this part of the assessment, you may estimate costs based on your own estimates – you do not need to cost this accurately.

  • Request for approval to proceed to production of the strategy

PART B – COACHING SESSION

The Director of Media and Advertising has approved your digital marketing strategy.

For this task you must deliver a coaching session of 15 minutes in duration to a group of at least three colleagues to inform them of the new strategy and begin implementation. Your assessor will nominate three of your classmates to play the role of your colleagues.

Your coaching session must provide colleagues with information about the digital media strategy that you developed in Assessment Task 2.

Provide colleagues with details of what the promotion will involve, including:

  • Media type
  • Timing
  • Frequency
  • Target audience
  • Content
  • Roles and responsibilities- allocate tasks for each colleague.

You must supplement your session with presentation media, which can be hard copy or electronic and may include such things as:

  • handouts
  • a PowerPoint presentation
  • YouTube videos
  • flowcharts.

You assessor will observe you as you run the session.

Once the session is over, you will need to ask your participants for feedback on your coaching and communication style. Two questions you must ask during this feedback session are:

  • What were the good points about the coaching session?
  • In what areas do you think I can improve?

Your assessor will then ask you to talk to them about the feedback you received. They will ask you some verbal questions during this discussion.

Your assessor will be looking to see that you can:

  • Provide information and resources to support good communication processes.
    • For example, this may include ensuring information is well-researched and is relevant and easy to follow; providing examples such as templates, procedures FAQs; providing references and so on.
  • Provide coaching to a group of three people about communication issues.
    • The student must coach three people on a digital media strategy for a period of 15 minutes.
  • Model good communication skills.
    • For example, being able to present verbal information effectively; being clear and concise; using handouts to support verbal messages and so on.
  • Use effective presentation media.
    • For example, handouts, PowerPoint presentations, YouTube videos, Flowcharts, On-line help or others
  • Obtain feedback to assess outcome of coaching and communication.
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Answered Same Day May 29, 2022

Solution

Parul answered on May 30 2022
94 Votes
DIGITAL MEDIA STRATEGY FOR PROMOTION OF THE PROGRAM TO YOUTH PARENTING PROGRAM(YPP)
DIGITAL MEDIA STRATEGY FOR PROMOTION OF THE PROGRAM TO YOUTH PARENTING PROGRAM(YPP)
1
Overview
Key Objectives from the digital marketing strategy
Type of Media
Facebook
Instagram
Timing
Frequency
Audience Targeted
Content
Key Roles and Responsibilities
Presentation of media
Key Objectives from the digital marketing strategy
There are several advantage in terms of expisure to as well as efficient use of technology to reach out to young couples and children. People require to be educated and aware about the cu
ent challenges of the media, where it can result into depression, social isolation and withdrawal that can negatively influence the growth and development.
Obtaining or using multiple social media webpages, including such YouTube, Facebook, Snapchat, Tumblr, Twitter, Instagram, TikTok, BuzzFeed, Reddit, LinkedIn, Pinterest, and many others, to communicate with a wide audience, including individuals of diverse cultures, disabilities, and backgrounds (LGBTQ+, language difficulties, literacy necessitates, and so on).
Uploading photos, provable data about the YPP (such as age
ackets, any needs people might also have, such as interpreters, literacy guidance, and so forth., what they hope to accomplish with the assistance of the cu
iculum, utilising terminology that people would understand), what the program gives, and any assistance they might very well receive after they complete it.
3
The Digital Marketing Strategy for YPP involves in spreading awareness about the parenting program.
The Underlying Strategy is to engage young parents as well as getting them involved on social platforms like Instagram, Facebook, Twitter etc.
Essentially, the digital media strategy has been developed for the YPP Youth to enhance the effective used of digital media communication.
Objective also is to engage young parents or people who will be undergoing life-changing milestone.
Type of Media
For spreading awareness about several initiatives that can help young couples who are expecting their first baby or parents who taking care of small children
The best platform to share the goodwill about the initiative and build strong traction is Social Media
Concerning my idea, SOCIAL MEDIA is the most effective way to elevate and interface with whatever number individuals as could reasonably be expected (basically that is the means by which it works in our nation) and similar time, these stages are not quite so expensive as TV promotions, permit you to post a few updates and give you the confirmation that a specific number of crowds are really following you (or the YPP). Allow us to accept Facebook for instance. In our country, you can advance a particular post for a reasonable expense (identical to around $10), and it can as of now contact 15,000-20,000 individuals. What's more is that you can set (pick) your main interest group or target market, and Facebook clients who fit the portrayal of crowd you have set are focused on by Facebook's advancements.
Facebook is very popular media platform in cu
ent dynamics and is easy to track the audience on this platform.
4
Facebook
We believe the programme will thrive with promotion on a digital platform and will help to spread the word above and beyond by people sharing, commenting, and even like the promotion, and we believe it may help to improve the programme if we can seek feedback on the chosen social media website: We will fix and enhance our ideas and go on from there if there is feedback on Facebook about our promotion. As previously...
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