Unit BISY3004 E-Commerce and E-Business Application
Assessment Type Case Study
Assessment 3
Number
Assessment Workgroup report 30%
Weighting
Alignment with
Unit and Course
Due Date/Time
Assessment
Description
Unit Learning Outcome Graduate Attributes Assessed
ULO 1, 2, 3, 4, 5 Research
Critical Thinking and
Problem
Solving
Collaboration
Ethical Behaviour
Flexibility
Week 05, Session 10, Friday 5:00 PM via Moodle
Case studies assess students’ understanding of concepts presented in weekly
lectures and tutorials by researching and analysing real life situations. This is a
group assignment.
In this assignment, students are required to identify a recent E-Commerce and
E-Business idea and write a 1,500-word report.
Suggested topics (List is not restricted):
E-Commerce store (choose any
product) Teach online courses
Online marketing service for
usinesses Start online clothing store
Sell web hosting and domain
services Virtual assistance service
Build apps and websites
Develop and sell a niche product
Following instructions must reflect in your writing -
Selling on the web
Choose a revenue model and discuss why you have chosen that
model for your e-business idea.
Describe the characteristics of your revenue model.
Discuss the web presence objectives and strategies to support your
usiness idea. What are your plans to make your e-business website
more accessible, user-centric, usable?
Discuss your plans to increase customer loyalty and trust.
1
Marketing on the web
Choose a marketing strategy and discuss why you have chosen that
marketing strategy for your e-business idea.
Discuss your strategies to communicate different market segment.
Discuss the identification of customer’s characteristics as they move
through the customer relationship life cycle.
Discuss strategies for customer acquisition, conversion, retention.
Discuss your ideas for customer relationship management.
Discuss how you are going to create and maintain your
and on the
Web (you can also include different marketing campaigns, Search
Engine Optimisation etc).
Business-to-Business Activities: Improving Efficiency and Reducing Costs
Discuss how you are going to use the Internet to improve purchasing,
logistics, and other support activities.
Discuss if you have any outsourcing and offshoring business strategies.
How electronic data interchange works and how it has evolved using
Internet technologies.
Discuss your plans on supply chain management with internet technologies.
Social Networking, Mobile Commerce
Discuss your strategies of using social networking tools in your online
usiness activities.
Discuss if you are going to use crowd funding platform.
Legal, Ethical and Tax
Discuss how you are planning to work on legal, ethical and tax issues
in your e-business.
Web Server Hardware and Software
Discuss your plans on Web server, Operating Systems, Server
Software, E-Mail management.
Discuss your plans on Hardware you are going to use for your e-business.
Discuss you are after cloud computing and content delivery networks
for your e-business.
Software for E-Commerce
Discuss the functions of your e-business/e-commerce software or website.
Discuss web services, Customer relationship management, Knowledge
management and supply chain management software you are going
to use with your electronic commerce software/website.
E-Commerce Security
Discuss the security concerns of your new e-business/e-
commerce software/website.
Discuss your security policy.
Discuss implementation of security Web client computers, Server
computers and Communication channels.
You are required to use additional references to support your arguments.
2
Detailed
Submission
Requirements
Misconduct
Late Submission
Special
consideration
Before submission, you ensure the submitted work satisfies the following requirements:
The assignment is to be written in a report format. It must have
separate sections.
The report should additionally, include an Executive Summary,
Table of Contents, Introduction, Conclusion and References
Submit as a word file through the Turnitin assignment
submission tool on Moodle.
Include a cover sheet that has student name, subject, date,
eport title and WORD COUNT.
The assignment should not exceed 1,700 words with a minimum of
1,500 words, excluding references and cover page.
Engaging someone else to write any part of your assessment for
you is classified as misconduct.
To avoid being charged with Misconduct, students need to submit
their own work.
Remember that this is a Turnitin assignment and plagiarism will be
subject to severe penalties.
The AIH misconduct policy and procedure can be read on the AIH
website (https:
aih.nsw.edu.au/about-us/policies-procedures/).
Late submission is not permitted.
Students whose ability to submit or attend an assessment item is affected
y sickness, misadventure or other circumstances beyond their control,
may be eligible for special consideration. No consideration is given when
the condition or event is unrelated to the student's performance in a
component of the assessment, or when it is considered not to be serious.
Students applying for special consideration must submit the form
within 3 days of the due date of the assessment item or exam.
The form can be obtained from the AIH website
(https:
aih.nsw.edu.au/cu
ent-students/student-forms/) or on-
campus at Reception.
The request form must be submitted to Student Services. Supporting
evidence should be attached. For further information please refer to the
Student Assessment Policy and associated Procedure available on
(https:
aih.nsw.edu.au/about-us/policies-procedures/).
3
Marking Schema
ULO 1: Describe
and discuss how
the Internet and
technologies have
influenced
organisational
practices and be
able to assist
usiness decision
making and build
competitive
advantage.
ULO 2: Describe
and recommend
how particular
technologies and
infrastructures
can be employed
y business.
ULO 3: Identify
and apply key
issues associated
with client-side
and server-side
programming,
database
connectivity, and
session tracking.
ULO 4: Identify
and manage
threats and risks
specifically
associated with
e-business and
the strategies for
how these are
managed or
mitigated.
ULO 5:
Demonstrate an
awareness and
assessment of
emerging e-
usiness
applications and
an understanding
of the social and
ethical aspects of
e-business and
e-technologies.
Ru
ic for Total High Distinction Credit Pass Pass Fail
Report (40 Distinction
marks)
Requirements
Depth and 20% All aspects of Most aspects Most aspects of Basic aspects Responses
Breadth of the question are of the question the question are of the question are superficial
Coverage addressed in are addressed addressed are addressed and / or
Demonstrating depth. in depth. adequately. adequately. inadequately
understanding addressed the
or interpretation question.
of key concepts
of E-Commerce
and E-Business
Application in
the chosen e-
usiness idea,
the
implementation
challenges and
criteria for
success
17 to 20 13 to 17 10 to XXXXXXXXXXto 9
Critical 10% The written work The written The written work The written The written
Elements shows great work shows shows evidence work is mainly work
depth of some of elementary descriptive, demonstrates
thought, evidence of analysis and the showing basic limited
excellent analysis, development of understanding understanding
development of supported by argument. of the topic. of the topic.
argument, logical
logical analysis argument and
and insight into insight into the
the subject. subject.
8.5 to XXXXXXXXXXto XXXXXXXXXXto 7.4 5 to 6.4 0 to 4.9
Structure, 10% All aspects of Most aspects Most aspects of The written The written
Language and the written work of the written the written work work displays work is not of
Conventions conform to a work conform conform to an basic an academic /
high academic / to a high acceptable structure. professional
professional academic / academic / standard.
standard. professional professional
standard. standard.
8.5 to XXXXXXXXXXto XXXXXXXXXXto 7.4 5 to 6.4 0 to 4.9
4