BUMGT5922 Assessment 44 Written Report – Communication Folio Overview Word Count: 2500 word Journal count (recommended): · Pass – 5 journals · Credit – 8 · Distinction – over 10 · HD – 20 journals...

Running Head: LEADERSHIP MANAGEMENT                         1
LEADERSHIP MANAGEMENT                                 2
LEADERSHIP MANAGEMENT
Table of Content
How they run company    2
Internal communication of Bradford Banducci    3
External communication of Bradford Banducci    4
Recruitment procedure Bradford Banducci    4
Leadership style    4
1.Ve
al communication    5
2.Non-ve
al communication    5
3. Listening Effectively    6
4.Managing Business Relationship    7
5.Resolving conflict    8
6.Successful Negotiation    8
7.Personal interaction    9
8.Written Business Communications    10
9.Intercultural Communication    10
10. Social Media    11
References    13
How they run company
    In this report, Bradford Banducci the CEO of Woolworths Group has been considered as the leader to analyse the skill of a leader. The managing director of the organisation has successfully run its business in Australia and other countries such as New Zealand. Bradford Banducci has appointed in the year 2015 as the chief executive of Woolworths Group. Before having this post of the organisation, he has experience in the Group's drink business since 2012-2015. The first priority of Bradford Banducci is to set up a strong leadership in the organisation; his 25 years working experience in the retail sector has helped him to run the business effectively (Hepworth & Newman, 2019). His personal resilience and leadership skill help the organisation to maintain the workflow activities in the organisation. He has approached strategic insights to sustain the growing productivity of the organisation in Australia. At the same time, Bradford Banducci has also paid attention to the recruitment procedure to run their business effectively. However, internal and external communication has also been considered by Bradford Banducci as the core factor to run the business with efficiency.
Internal communication of Bradford Banducci
    Bradford Banducci has focused on internal communication that he experienced throughout his managing career. He believed that communicating with employees and relevant associates is an essential factor for the sustainable growth of his organisation. Thus, he has approached a border vision among his employees taught they can understand the vision and the mission of the company (Yeomans & FitzPatrick, 2017). At the same time, he has approached having internet training for their employees so it can establish internal communication in the organisation. However, Bradford Banducci that can help them to understand the workforce strength for the company has approached a wider program of training.
External communication of Bradford Banducci
    Bradford Banducci has found to have an approach for an external relationship with his business clients and suppliers that he can reach the success of the organisational goal. Bradford Banducci has focused on communicating with their customers. However, the mission of the organisation is secure for customer satisfaction (Piehler, Schade & Burmann,2019). Therefore, Bradford Banducci has approached different media to reach product information to their customers. Bradford Banducci has also approached a good relation to their suppliers and set up loyalty with them.
Recruitment procedure Bradford Banducci
    Bradford Banducci has focused on the recruitment process of the organisation that the flow of skilled employees can be maintained in the organisation. However, after 25 years of experience in the retail sector, Bradford Banducci has realized that employees are playing a significant role in the sustainable growth of the organisation (Widera et al., 2018). However, he has approached a fair recruitment process to select skilled employees for the organisation. The selection of staff was based on their merit and experience.
Leadership style
Bradford Banducci has found to have an approach transformational leadership style in his organisation that helps him to increase workforce engagement. He has proved himself as the role model that is more preferable by his employees. However, it helps him to motivate his employees. He has focused on the training program of his employees to enhance a quality assessment in the work activity of the organisation.
1. Ve
al communication
    Bradford Banducci the CEO of Woolworths company has focused on ve
al communication. Rather he believes that ve
al communication is the prior tool that helps him to set up the internal communication in the organisation. According to him, ve
al communication is a valuable tool that is easily accessible and helps to influence employees widely. Employees can be more organized by the help of ve
al communication, as they can easily understand the expectation from them (Lemonnier, 2016). On the other hand, he has considered the fact that ve
al communication is vital for interview sessions. Through ve
al communication, the higher authority can understand the mental strength of their employees. At the same time, it has approached a positive attitude in the annual income of the company, as it is effective for the overall productivity of the organisation. He has focused on the strategy of ve
al communication as it helps him to establish the satisfaction level of employees in his organisation. However, communication with employees can understand the relevant issues of employees that affect the overall productivity of the organisation. At the same time, the security assessment has been taken into account after applying ve
al communication in the organisation as employees get the opportunity to state their matter in front of the management.
2. Non-ve
al communication
    Bradford Banducci has approached the development of non-ve
al communication to sustain the growth of work productivity. He believes that an essential strategy of communication that aligns the criteria of effective work activity in the organisation. However, he has found to approach a suitable non-ve
al strategy to communicate with his employees and associates of the organisation. However, he supports the explanation of the issue with the help of an example. Moreover, it would help employees and other associates to have a clear...