Assignment # 2 – (Individual) - Change Management for Digital Transformation
Digital transformation is a necessity for many businesses. But so many of these efforts fail due to a
lack of change management.
Companies of all types and sizes are investing heavily in the digitization of their business models. Driven
y the changing consumer expectations that B2C digital juggernauts like Uber, Netflix and Amazon have
created, many companies are investing in reimagining their business using change management
strategies. To achieve relevance in what is being called the Fourth Industrial Revolution — the
convergence of offline and digital, mobile, artificial intelligence, social and cloud — companies must be
more customer focused, agile, lean and interactive.
As organizations grow, particularly in the global space, change is inevitable. As businesses take on a
more global-facing model, management must be ready to facilitate the changes that ensue. This means
creating plans for introducing and managing change. Kotter 8-Step Change Model or Hayes model
(Choose any one) that is widely used to help overcome ba
iers to change in organizations.
Select a problem and its solution either from your professional experience or personal experience and
apply the Kotter or Hayes model as an approach to deliver and sustain the Digital Transformation
solution implemented by the organisation that you worked for or witnessed. You may share your
contribution to plan and execute change. Provide specific details about the problem and the solution.
Then guide the on how the Hayes or Kotter model might be applied to sustain the solution.
Start by considering these five Ws:
· XXXXXXXXXXWhy is there a need for digital transformation?
· XXXXXXXXXXWhat do you need in technology, processes, and management?
· XXXXXXXXXXWho is responsible for the execution of the plan?
· XXXXXXXXXXWhen will the changes take place, and what are the milestones?
· XXXXXXXXXXWhere will these changes occur?
Remember: Digital transformation is key to the survival of many companies, yet digital transformations
are tough and frequently fail. Without successful change management, digital transformation efforts will
fail to deliver results.
Guidelines for Assignment
I believe that quality is more important than quantity – thus focus on making a strong argument or
analysis, not on hitting a specific word count. Just in case you wish to have a number from me – I
suggest you can come out with a 2000-word assignment (should be between 1800 and 2200 words i.e
+/- 10 %) for the given weightage.
The word limit does not include ‘administrative’ sections of the assignment: the cover or title page,
table of contents, figures/exhibits, reference list, list of works cited, bibliography, or any appendices.
There is no negative marking for the word count, as I wish to provide the academic and creative
freedom of thought or expression.
Drawing on what you've learned in this course, please choose the above prompts and write a
Article/Report to address it. This assignment uses a ru
ic. Please review the ru
ic prior to beginning
the assignment to become familiar with the expectations for successful completion.
Ru
ics:
TRAIT Unacceptable Acceptable Exemplary Score
Problem – 20% Does not recognize a
problem or
mentions problems
that are not based on
facts of the case
Recognizes one or more
key problems in the
case.
Recognizes multiple
problems in the case.
Indicates some issues are
more important than
others and explains why
Perspectives -
Hayes or Kotter
model -20%
Does not recognize the
perspectives of any
model in the case
Considers the perspectives
of individuals who are
elated to the
problems using the
model
Clearly describes the unique
perspectives using the
model
Knowledge and
facts – 15%
Simply repeats facts
listed in case and does
not discuss the
elevance of these
facts
Considers facts from
the case and cites
elated knowledge from
theoretical or empirical
esearch
Discusses facts of the case
in relation to empirical and
theoretical research and
add knowledge from
personal experience
Solution
15%
No solution proposed or
proposes infeasible
action(s)
More than one
easonable solution
proposed.
Proposed solutions seem
to XXXXXXXXXXdeal with the most
important issues
Consequences/
conclusion
20%
No positive and
negative
consequences/conclu
sions
are identified
Positive and negative
consequences for
each
action is discussed
Consequences are tied to
the deemed most
important.
References
10%
No References/
Sources
Few References as
per API guidelines
Exhaustive references as
per API guidelines
Assignment # 3- Individual Presentation – CRM as a tool for Digital
Transformation-
A customer relationship management (CRM) system is an integral part of every marketing, sales, and
usiness development department as well as CRM company. The CRM software selection process
equires in-depth research, analysis, and collaboration.
This assignment will give you an opportunity to demonstrate your knowledge of Customer Relationship
Management (CRM) software and the various components that can be a part of each. The assignment is
also designed to develop your individual presentation and analytical skills, as you will use the features of
MS PowerPoint to present your research
Assignment Scenario: You are the Business expert on the IT team in your organization. The organization
is embarking on acquiring and implementing a CRM solution to increase efficiency and productivity. As
the expert, you have been asked to research and recommend a suitable solution from the business
perspective.
Students may pick and choose a CRM tool of their choice and create a presentation XXXXXXXXXXslides) based
on research on the chosen CRM tool/software, using various reviews and comparison tools available
online. Recommended to share the User Interface/Menu Items/Dashboard for better insights
Upload the PowerPoint file for the assignment submission.
Examples of popular CRM
1. Active Campaign
2. AppTIVO
3. Hubspot
4. Insightly
5. TOTVS
6. Freshworks
7. Nutshell
8. Monday Sales
9. Pipedrive
10. Swiftpage
11. SAGE
12. KW Command
13. OctoPOS
14. Goldmine
15. Zoho CRM
16. SCORO
17. KEAP
18. SugarCRM
19. EngageBay
20. Applause
21. 24X7officeCRM
Group Presentation Ru
ic
Students can look at this ru
ic XXXXXXXXXXso they may understand what they are being graded on. The Group
Presentation Ru
ic will be used to determine your final grade for the project.
Trait Criteria Points
Weight 20% each XXXXXXXXXX20
Content Did the
presentation
have valuable
material?
Presentation
contained little
to no valuable
material.
Presentation had
moments where
valuable material
was present but as
a whole content
was lacking.
Presentation had a
good amount of
material and
enefited the class.
Presentation had an
exceptional amount
of valuable material
and was extremely
eneficial to the
class.
20
Organization Was
the presentation
well organized and
easy to
follow?
The
presentation
lacked
organization
and had little
evidence of
preparation.
There were minimal
signs of organization
or preparation.
The presentation
had organizing
ideas but could
have been much
stronger with
etter preparation.
The presentation
was well organized,
well prepared and
easy XXXXXXXXXXto follow.
20
Preliminary
familiarization with
the CRM as a topic.
CRM as a topic
has not been
clearly
explained
CRM as a topic
has minimal
explanation to
elate with the
theme
CRM as a topic has
equired amount of
explanation to
elate with the
theme
CRM as a topic has
equired clear and
concise amount of
explanation to and
einforces great
understanding
20
Risks and
enefits of
using the CRM
platform
Risks and
enefits have
not been
analyzed
Risks and benefits
have minimal
analysis
Risks and benefits
have required
amount of analysis
Risks and benefits
have been provided
with extensive
analysis and
ationale
20
References/
Sources The student
has not cited
any sources
The student has
cited some sources,
ut references are
incomplete
The student has
cited all resources
The student has has
cited all resources
as well as working
links to online
sources when
available
20