Engineering Practice ES342 MA&M INCORPORATION By: Muteb Alshaibani XXXXXXXXXX Abdulaziz Alfuhaid XXXXXXXXXX Muhammad Albuti XXXXXXXXXX August 22, 2010 MA&M Sunshine Incorporation Executive summary: Mission Statement : Making cooking easy Product and Market scope : Lower and middle income group. Basis for differentiation : No power consumption and easy to carry and use Strategic Resources: - Utilization of renewable energy resource - Rising demand for cost effective fuel Target Consumers- Mainly middle and low income consumers Marketing and support: - Free demonstrations - Distributing pamphlets about conservation of renewable energy - Advertisement in magazines Pricing model: Manufacturing Price - $1,000 Sales Price - $2,500 Suppliers: Albuti Solar Appliances Co. and Alfuhaid General Electrical ltd, USA. Other Partners: Alshaibani Inc.,USA Table of Contents: Executive Summary Introduction: Company Name Product Organization Chart Drawing Project Planning: Competition Regulation and Codes Business Model License and Permits Finance: Estimated Cost Capital Other considerations Conclusion Appendix Introduction: The name of our company is MA&M Sunshine Incorporation. It is based in USA with its headquarters in Brooklyn, New York. MA&M Sunshine Incorporation is named to reflect the product it deals with. The MA&A are the first letters of the names of the founding fathers of the company. Our product concept is a Portable Solar Cookers. A solar cooker is a heavy appliance; therefore it is not easy to carry. Hence, we have tried to develop an alternative of solar cooker which can be folded and kept in a small space easily without the fear of getting broken. We have partitioned the body of the solar cooker so that it can be folded. Thus making it very portable and increasing its utility to outdoor travelling. Thus, it is no more than a simple household appliance. Organization Chart: CEO – MUTEB ALSHAIBANI Management...
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