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FIVE YEAR STRATGEIC BUSIENSS PROPOSAL (2021-2026) FOR E MURRAY MALLEE AGED CARE GROUP INC
Table of Contents
Introduction    3
Competitive Landscape: Initial Phase of Two Years    3
Financial Management    5
Technical Support: Final Two Strategic Objectives    5
Conclusion    6
References    6
Introduction
In the modern context, aged acre in Australia pertains to provide support to the people of diverse population aging 65 and above. There are various service criteria which have been offered to elderly community, covering their needs and expectations from the healthcare system (Chen et al, 2019; Detering et al, 2019). These requirements range from normal healthcare issues to the homecare provided to the aged people. The services cover more than 1 million people of Australia and it generates the revenue of 20 billion plus which is 1% of the overall GDP. It is one of the major components of the overall economy of Australia. In the context of enhancing services given to the aged community, Mu
ay Mallee Aged Care Group Inc has been thriving since 1994 to provide support to the South Australian elderly community. There is commitment and highest degree of quality in care delivered so far. The following is the business proposal at strategic level to enhance the care center based services offered in the aftermath of the covid19, designing the business objectives in a crucial phase of reconstruction of society after the pandemic out
eak.
Competitive Landscape: Initial Phase of Two Years
At first, it is significant to note here that Mu
ay Mallee Aged Care Group Inc follows the guided principles of the aged care provided by the Commonwealth government. The government has taken some initial reforms to alleviate the aged care norms prevailing in Australia (Eagar et al, 2019; Inacio et al, 2019). It is given now that the aged care facilities will have to pursue the norms of care, prioritizing accessibility, demands of the elderly community as well as they should be fulfilling the parameters of care (Oppert, O'Keeffe & Duong, 2019).This is the standpoint which formulates the strategic objectives of the first two years. These objectives will be as following:
· The center will work to enhance the business operations in the light of new reforms introduced by the commonwealth government.
· The accessibility options will be increased to create ambient environment with the help pf digital technology.
In the same context, the paramount importance will be given to the clients so that they can view accessibility towards the services offered by the center are well in approach. The objectives will be discussed with the board of directors to have their final approval for the implication of the same. There are three more strategic objectives which are detailed versions of the previous two mentioned above. The Mu
ay Mallee Aged Care Group Inc will also perceive its professional workers and volunteers as valuable assets with the help of which, development of holistic network of care as well as accomplishment of the strategic objectives will be possible (Eagar et al, 2019; Inacio et al, 2019). These assets will work on shared bases; they will mutually share their knowledge and experience in order to enhance the cu
ent services as well as they will provide valuable opinions to reform the existing conventional approach of aged care given to the people (Chen et al, 2019; Detering et al, 2019).
In order to analyze the competitive landscape, services offered by Mu
ay Mallee Aged Care Group Inc stand in competition with the home support program conducted on behalf of Commonwealth government. These programs provide entry level support to the elderly people by recognizing their primary needs like food and...