MAR6668 Individual Assignment 2 (Due on Oct 6th before class) This assignment must be answered on an individual basis without consulting with the classmates’ write-ups. Please submit the write-up of...

MAR6668 Individual Assignment 2 (Due on Oct 6th before class)
This assignment must be answered on an individual basis without consulting with the
classmates’ write-ups. Please submit the write-up of all your answers in a word/PDF file.
Please also include your Python codes in separate files as supplement materials.
1. Suppose you are at the time when eBooks are about to be launched to the market. The Bass
Model parameters for eBook annual adoption are p = 0.0395, q = 0.556, M = 21 million.
(1) Plot adoptions of eBooks, N(t), as a function of time for this new product for 30 years.
Report N(t) for the first five years.
(2) What is the predicted peak time of adoption for eBooks? How many adoptions will
occur for eBooks during its peak time of adoption?
Furthermore, suppose each adopter of eBooks will purchase 4 electronic books per year
after becoming an adopter of eBooks.
(3) Plot sales of electronic books, S(t), as a function of time for this new product for 30
years.
(4) How does the plot above differ from the plot in question (1)? Why does the difference
occur?
2. Using the dataset titled “CoffeeDataStoreB.csv,” run a Scan*Pro model for Maxwell House in
Store B. Then run a Scan*Pro model for Folgers in Store B.
Maxwell: ln(??) = ?? + ??,??? ⋅ ln(??) + ??,????? ⋅ ln(??) + ??,? ⋅ ?? + ??,? ⋅ ??
Folgers: ln(??) = ?? + ??,??? ⋅ ln(??) + ??,????? ⋅ ln(??) + ??,? ⋅ ?? + ??,? ⋅ ??
a. Between Maxwell House and Folgers, which
and has higher
and equity? Explain its
and
equity in words.
. Between Maxwell House and Folgers, which
and has higher vulnerability to its competitor’s
price cut? Explain the quantity of the vulnerability in words.
c. Between Maxwell House and Folgers, which
and will gain a larger percentage increase in
sales from a 1 % price cut? Why?
d. Report the feature multiplier and the display multiplier for Maxwell. Explain their quantities
in words.
3. Consider the following AR perceptual map reporting the
and positions, as perceived by
survey respondents, of 12 beer
ands relative to each other.
Answer the following questions and explain your answers.
a. Between Miller and Miller Lite, which
and is perceived as more popular with women?
. Between Old Milwaukee and Old Milwaukee Light?
c. Suppose Miller wants to reposition itself to be perceived to be more popular with
women. In achieving so, can Miller also be perceived to be more popular with men?

MAR6668 Individual Assignment 2 (Due on Oct 6th before class)
This assignment must be answered on an individual basis without consulting with the
classmates’ write-ups. Please submit the write-up of all your answers in a word/PDF file.
Please also include your Python codes in separate files as supplement materials.
1. Suppose you are at the time when eBooks are about to be launched to the market. The Bass
Model parameters for eBook annual adoption are p = 0.0395, q = 0.556, M = 21 million.
(1) Plot adoptions of eBooks, N(t), as a function of time for this new product for 30 years.
Report N(t) for the first five years.
(2) What is the predicted peak time of adoption for eBooks? How many adoptions will
occur for eBooks during its peak time of adoption?
Furthermore, suppose each adopter of eBooks will purchase 4 electronic books per year
after becoming an adopter of eBooks.
(3) Plot sales of electronic books, S(t), as a function of time for this new product for 30
years.
(4) How does the plot above differ from the plot in question (1)? Why does the difference
occur?
2. Using the dataset titled “CoffeeDataStoreB.csv,” run a Scan*Pro model for Maxwell House in
Store B. Then run a Scan*Pro model for Folgers in Store B.
Maxwell: ln(??) = ?? + ??,??? ⋅ ln(??) + ??,????? ⋅ ln(??) + ??,? ⋅ ?? + ??,? ⋅ ??
Folgers: ln(??) = ?? + ??,??? ⋅ ln(??) + ??,????? ⋅ ln(??) + ??,? ⋅ ?? + ??,? ⋅ ??
a. Between Maxwell House and Folgers, which
and has higher
and equity? Explain its
and
equity in words.
. Between Maxwell House and Folgers, which
and has higher vulnerability to its competitor’s
price cut? Explain the quantity of the vulnerability in words.
c. Between Maxwell House and Folgers, which
and will gain a larger percentage increase in
sales from a 1 % price cut? Why?
d. Report the feature multiplier and the display multiplier for Maxwell. Explain their quantities
in words.
3. Consider the following AR perceptual map reporting the
and positions, as perceived by
survey respondents, of 12 beer
ands relative to each other.
Answer the following questions and explain your answers.
a. Between Miller and Miller Lite, which
and is perceived as more popular with women?
. Between Old Milwaukee and Old Milwaukee Light?
c. Suppose Miller wants to reposition itself to be perceived to be more popular with
women. In achieving so, can Miller also be perceived to be more popular with men?