Complete the following case study assignment and submit the assignment by 11:59 PM CST Thursday.
"A Sta
ucks on Every Corner"
A Sta
ucks on Every Corner In 2008, Sta
ucks announced that they would be closing 600 US stores. Up to that point, Sta
ucks stores had added new offerings, including Wi-Fi and music for sale, but started to lose its warm "neighborhood store" feeling in favor of a chain store persona. Harvard Business Review points out that in this situation, "Sta
ucks is a mass
and attempting to command a premium price for an experience that is no longer special." Meaning, to keep up, Sta
ucks would either have to cut prices, or cut down on stores to restore its
and exclusivity. HBR's case study shares three problems with the growth of Sta
ucks: alienating early adopters, too
oad of an appeal, and superficial growth through new stores and products. Harvard recommends that Sta
ucks should have stayed private, growing at a controlled pace to maintain its status as a premium
and.
Taking from: https:
www.onlinecollege.org/2011/10/03/20-classic-case-studies-every-business-student-should-know
Answer these questions (explain in seven to ten lines):
1. Why do you think Sta
uck’s was providing “an experience that is no longer special”?
2. Do you agree that in order “to keep up, Sta
ucks would either have to cut prices, or cut down on stores to restore its
and exclusivity”?
3. Provide three recommendations the coffee company should instrument to enhance success.
Submission Instructions:
Write your responses in a Word document (.docx). Submit your document to this assignment when ready. Late assignments will be accepted, decreasing by one letter grade on the assignment.
Grading Ru
ic:
Your assignment will be graded according to the grading ru
ic.