Overview
You are excited to see the possibilities after finishing the Business Model Canvas Template. The next step is the development of the BMC slide deck for review by the experienced former project manager mentioned in the Module Four assignment.
Scenario
In the BMC slide deck, you will make educated assumptions (based on research in Marketline, Yahoo Finance, or the company’s website) about your selected company’s resources, partnerships, cost structures (what needs to be paid for), how the product or service will be marketed, value delivery (product sold online, in-store, or both), and the unique value proposition for a specific targeted market segment.
All 9 segments of your redeveloped BMC must encompass elements to achieve new product/service feasibility.
Beyond profitability, other key elements that the experienced project manager stressed were diversity, equity, and inclusion (DEI), as well as corporate social responsibility (CSR). In the marketplace, companies that have diverse project teams get varied perspectives that help the overall project. Just as important, companies that “give back” to the communities they serve do better and are supported by millennial buyers—a big target segment for many companies.
Financials, DEI, and CSR must be addressed in the funding pitch, which you will complete as your course project, due in Module Seven.
Prompt
You will create a slide deck that will help you expand on your BMC chart in detail as you refine how your selected company will create value for itself while delivering a new product or service for customers. Complete the Milestone Two Template linked in the Guidelines for Submission section for this assignment.
Specifically, you must address the following ru
ic criteria:
1. Deliver a unique value proposition.
a. Leveraging the blue ocean strategy, what makes the product or service unique?
. How does it provide a strategic advantage in the marketplace?
2. Answer key business model questions about the customer.
a. Customer acquisitions
. Revenue models
c. Price points for the product/service
d. Key activities for the value proposition (product or service)
3. Answer key business model questions about assets, partners, and cost.
a. Assets available
. Key partners
c. Cost structures
4. Import your existing business model canvas chart from Module Four.
5. Clarify your business model assumptions.
a. Check your assumptions
. Complete the assumptions chart
6. Prepare to meet customers.
a. Highlight the materials needed
7. Update your documentation.
a. Targeted segment
. Type of value delivered
c. How the product is unique
8. Update your business model.
a. Complete any updates to the BMC chart
Workbook 2: Business Model Process Workbook Template
BUS 400 Milestone Two Template
Business Model Canvas
[Slide Deck Template]
Company: [Enter your company name here]
Last updated: [Enter the last update date here]
[Complete this template by replacing the
acketed text with the relevant information throughout.
Your slides should summarize key points in the text that you will elaborate on within the speaker notes section below the slide. Professional slides limit their use of words to highlight main points, while enabling the speaker to extend and enhance the main points within the speaker notes section. Remember to cite your sources in each slide and include a list of references on the last slide. Finally, be sure to overwrite or delete all instructions in
ackets before submitting.]
Unique Value Proposition
[Leveraging the Blue Ocean Strategy, write a
ief response that describes what makes your selected product or service unique and how it will provide a strategic advantage in the marketplace.]
[Insert response here.]
1: Key Business Model Questions: The Custome
[Write a
ief response to the following questions.]
How do you acquire customers? [Insert response here.]
How do you deliver the product/service to the customer? [(Note: This is the Channels section of the BMC chart.) Insert response here.]
After you have landed a new customer, how do you plan to relate to that customer and manage the relationship (if at all)? [(Example: customer service) Insert response here.]
1(a): Key Business Model Questions: The Customer, Continued
[Write a
ief response to the following questions.]
How will you charge your customers? What is your revenue model? [Insert response here.]
How much will you charge your customers? Can you calculate your revenues for the next month, quarter, and year? [Insert response here.]
What key activities do you need to engage in to deliver your value proposition? [Insert response here.]
2: Key Business Model Questions: Assets, Partners, and Cost
What assets are available to you or under your control? [(Refer to the company’s SWOT analysis.) Insert response here.]
Who are your key partners? [Insert response here.]
What are your cost structures? What will you need to pay for in order to create the product/service? [(Example: What do you need to pay for to create your unique value proposition?) Insert response here.]
3: Create Your Own Business Model Canvas Chart
[Paste your completed chart from the Module Four assignment here.
Be sure it reflects instructor feedback.]
Key Partners
[Add your assumptions here.]
Key Activities
[Add your assumptions here.]
Key Resources
[Add your assumptions here.]
Value Proposition
[Add your assumptions here.]
Customer Relationship
[Add your assumptions here.]
Channels
[Add your assumptions here.]
Customer Segments
[Add your assumptions here.]
Cost Structure
[Add your assumptions here.]
Revenue Streams
[Add your assumptions here.]
*
4: Consider Your Business Model
Based on the BMC chart, why does it make sense to proceed with this new product/service? [Insert response here.]
What are the risks to your business model? [(For example, do you have the right relationships with suppliers and partners to create the value proposition and
ing it to market?) Insert response here.]
Are there things that can or should be changed to strengthen the business model to reduce its risk? [(Refer to the SWOT analysis. Example: having multiple suppliers to protect the project.) Insert response here.]
[Delete this slide once your have completed the table on the next slide.]
[Clarify Your Business Model Assumptions]
[Check each response in your previous BMC chart against the following criterion:
How do you know that what you wrote in each block is true? Have you made an assumption, or do you have solid evidence in the form of documented facts (based on research)?
Using the table on the next slide, list your assumptions and fill in the relevant information as follows:
Where you have facts, write the evidence in the “Fact” column.
Where you have made assumptions, place an X in the “Assumption” column.
The table will help you identify where more research is still needed to address your assumptions.]
*
5: Clarify Your Business Model Assumptions
[List and categorize your assumptions about your business model below. Use as many lines as you need. Remember to indicate if this item is an assumption with an X in the third column or provide supporting evidence in the second column.]
BMC Chart Item in Question This Is a Fact.
Here Is My Evidence: This Is an Assumption
[Example: Customers are loyal enough to pay more for our product vs another company’s product] X
6: Preparing to Meet Customers: Materials and Sales Process
[Create a checklist of the materials you will need for your customers from the points below by highlighting the items that apply. (Note: Not all may apply.) Add materials as needed. Please include the necessary items in your updated BMC chart.]
Website
Customer presentation
Marketing plan
Sales process description
Acquisition of customers
The sales process (for example: website sales)
Pricing options: single-priced product or service versus multi-tier pricing
7: Update Your Documentation
[Create your positioning statement using the following template bullets. Note: These are typical funding questions. ]
The product/service is targeted to… [Insert response here.]
The type of value our product/service delivers is… [Insert response here.]
Our product/service is unlike others because… [Insert response here.]
9: Updated Business Model Canvas Chart
[Complete this template by replacing the
acketed text with the relevant information.]
Key Partners
[Update your assumptions here.]
Key Activities
[Update your assumptions here.]
Key Resources
[Update your assumptions here.]
Value Proposition
[Update your assumptions here.]
Customer Relationship
[Update your assumptions here.]
Channels
[Update your assumptions here.]
Customer Segments
[Update your assumptions here.]
Cost Structure
[Update your assumptions here.]
Revenue Streams
[Update your assumptions here.]
*
10: References
[Cite your sources on this slide according to APA style.]