Great Deal! Get Instant $10 FREE in Account on First Order + 10% Cashback on Every Order Order Now

I just want you to rewrite what I had write in the report and please have a look to the sample I provide. Also, use the resources I provide too, and if you have any resources please provide it with...

1 answer below »
I just want you to rewrite what I had write in the report and please have a look to the sample I provide. Also, use the resources I provide too, and if you have any resources please provide it with Harvard references style. And if you cold write Appendix for segmentation part. if you have any question about the company let me know so I could post your question to them thanks. (please check Plagiarism).
Answered Same Day May 04, 2020

Solution

Sundeep answered on May 06 2020
149 Votes
8
Student Name:
Course ID:
Assessor Name:
Submission Date:
Table of Contents
Competitor Analysis-----------------------------------------------------------------------3
Market Segmentation --------------------------------------------------------------------4
Buyer Behaviour -------------------------------------------------------------------------- 6
Target market-------------------------------------------------------------------------------7
References-----------------------------------------------------------------------------------8
Competitors’ analysis
There are more than 90 stores of Dusk candles across Australia. However, the direct competitor of Australia’s Dusk Candles is Lush whit market share of 1% and the Body Shop with market share of 10%(IBIS World 2018). in Australia and globally, Baxter of Candles, Soy Works candle company, Madison Valley Candle Company and Tru Melange Candles (Future, 2017).
In the following section, the market share occupied by each of the above-mentioned company to have a clearer look and a better understanding of the standing of Dusk candles in the market.
Segmentation
Segmentation of the candle industry:
Candle market as defined is a very big market in the world and is separated into a number of segments. There are various product types available in the candle segment but the segmentation for the candles are done in 3 segments: Products, Distribution Channel and Region.
1.    Segmentation as per type of products: The type of products are the filtering and the segmenting criteria. The diagram shows the types of products available
Here, the focus is more on the product mix and providing a value proposition to the customers that they cannot say not to.
2.    Segmentation as per distribution channel: The distribution channel is an important factor since the products are available at the shops due to the efficient distribution network. Under this, the segmentation can be classified as Speciality or gift shops, departmental stores, mass merchandise retailers, direct sales,...
SOLUTION.PDF

Answer To This Question Is Available To Download

Related Questions & Answers

More Questions »

Submit New Assignment

Copy and Paste Your Assignment Here