SubjectCode_Assessment_#_Brief_AssesmentType_Module Due# Page 1 of 7
Assessment Task
In this assessment, you will select a public health issue of interest and work in small groups to
esearch, develop and present (10 minutes) a public health advocacy campaign.
Context
Whether you work in government, the not-for-profit sector or private industry, advocacy will often
e part of your role as a public health professional. You may be required to contribute to the
development of an advocacy campaign to either raise awareness about a particular health issue,
pitch for funding to develop a public health program or
ing about policy change. In this assessment
you will learn a range of key research communication and collaboration skills that are essential in
public health advocacy.
ASSESSMENT 3 BRIEF
Subject Code and Title PUBH6001 Health Policy and Advocacy
Assessment Group Presentation: Develop a Public Health Advocacy Campaign
Individual/Group Group
Length 10 minutes
Learning Outcomes The Subject Learning Outcomes demonstrated by the successful
completion of the task below include:
a) Critically analyse different theories and approaches to policy
agenda setting to understand health policy formulation and
advocacy for a specific population health issue;
XXXXXXXXXXc) Critically analyse and reflect on political and ethical
XXXXXXXXXXissues in the formulation of evidence-based policy and
XXXXXXXXXXits translation into real-world policy application
e) Critically analyse advocacy approaches and tools required to
create an advocacy strategy to address a public health policy
issue.
Submission On Campus: Presentation during class time in Module 11, and
PowerPoint slides due by 11.55 pm AEST/AEDT on the Sunday at the
end of Module 11.
Online: Group recording of presentation and PowerPoint slides due
y 11.55 pm AEST/AEDT on the Sunday at the end of Module 11.
Weighting 25%
Total Marks 100 marks
SubjectCode_Assessment_#_Brief_AssesmentType_Module Due# Page 2 of 7
Instructions
For this assessment, you will research and develop an advocacy campaign on a public health issue of
interest and deliver a presentation to the class (or online) in small groups.
As a group, select a public health issue of interest and complete the following tasks:
• Define your chosen public health issue. This will require research on:
o cu
ent statistics;
o existing policies; and
o evidence-based policy solutions.
• Decide on your prefe
ed solution (e.g., promoting a green space in local areas to reduce
childhood obesity).
• Discuss how this is related to policy change and develop an argument as to why this
issue should be on the health policy agenda.
• Identify your target audience.
• Get creative and develop some marketing material to deliver your main messages.
including a:
o Title;
o Logo;
o Slogan for your campaign;
o Several communications tools (e.g., a website, a poster, a flyer, social media
posts or a video). Note: You can be as creative as you like, but remember we are
not expecting you to be graphic designers. Simple mocked-up versions of these
for your PowerPoint presentation are fine; and
o At least one community engagement tool (e.g., petitions, media releases or
allies).
• Design 10+ slides and write a script that will allow all members of your group to present
to the class or online. Note: There is no set way to design slides; however, you can
follow this structure as a guide:
o Slide 1. Introduction and presentation contents—What can the audience
expect?
o Slide 2. Define the selected public health issue, including statistics, existing
policy and other evidence.
o Slide 3. Define advocacy as per the course subject readings and outline the
importance of policy development and agenda setting in relation to your chosen
health issue.
o Slides 4–9. Present a campaign on your prefe
ed solution.
o Slide 10. Conclusions and references.
For more information on presentations, including styles and recordings, visit
https:
li
ary.to
ens.edu.au/academicskills_ap/av-presentations
Note: You will not be able to cover all perspectives represented in the literature, but after reviewing
the evidence, you need to select an argument and approach that will convince your audience that
this is a worthwhile campaign.
Your proposed advocacy campaign should be a new idea. In developing this idea, you should
esearch pre‐existing advocacy campaigns in public health. This will provide you with insights into
‘real-world’ advocacy campaigns and the sorts of strategies and activities they employ.
SubjectCode_Assessment_#_Brief_AssesmentType_Module Due# Page 3 of 7
Referencing
It is essential that you use appropriate APA style to cite and reference your research. For more
information on referencing, visit the Academic Skills webpage.
Submission Instructions
Online
Recording Instructions
• You can record your group presentation using the web conferencing app of your preference,
for example, Zoom, Skype, Microsoft Teams, etc.
o Please note that ad-hoc university tech support for web conferencing apps is not
available.
• Please refer to the following useful information to guide you in compressing and uploading
your video presentation:
o Steps required to record your video presentation.
Submit your Group Presentation via the Assessment 3 link in the main navigation menu in the
PUBH6001: Health Policy and Advocacy Blackboard portal. There is only ONE group submission and
only ONE person should submit it on behalf of the group.
Your learning facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can
e viewed in My Grades.
Academic Integrity
All students are responsible for ensuring that all the work submitted is their own and has been
appropriately referenced and academically written according to the Academic Writing Guide.
Students also need to have read and be aware of the To
ens University Australia Academic Integrity
Policy and Procedure and subsequent penalties for academic misconduct. These are viewable online.
Students must also keep a copy of all submitted materials and any assessment drafts.
https:
li
ary.to
ens.edu.au/academicskills/apa/tool
webapps
lackboard/content/listContent.jsp?course_id=_4044_1&content_id=_387629_1&mode=reset
webapps
lackboard/content/listContent.jsp?course_id=_20163_1&content_id=_2498847_1&mode=reset
http:
www.to
ens.edu.au/policies-and-forms
PUBH6001_Assessment_3_Brief_AssesmentType_Module Due XXXXXXXXXXPage 4 of 7
Assessment Ru
ic
Assessment
Attributes
Fail
(Yet to achieve
minimum standard)
0–49%
Pass
(Functional)
50–64%
Credit
(Proficient)
65–74%
Distinction
(Advanced)
75–84%
High Distinction
(Exceptional)
85–100%
Clear evidence of
esearch to back up
your presentation.
Background of the
selected public health
issue.
Research to support
prefe
ed policy
solution.
Outline of how this is
elated to a better
policy outcome.
Percentage for this
criterion = 45%
The background of the
health issue has not been
provided.
The policy solution
presented demonstrates a
lack of understanding of
the policy environment,
and only limited
supporting evidence has
een presented.
Policy outcomes as a
esult of the proposed
policy solution are limited.
A limited overview of the
ackground of the health
issue has been provided, but
elevant and up-to-date
statistics are lacking.
The policy solution presented
demonstrates a lack of
understanding of the policy
environment and only limited
supporting evidence has been
presented.
Policy outcomes as a result of
the proposed policy solution
are limited.
An overview of the
ackground of the health
issue has been provided,
including statistics.
The policy solution
presented demonstrates an
understanding of the policy
environment, but more
evidence is required.
Policy outcomes as a result
of the proposed policy
solution are presented.
A well-developed overview
of the background of the
health issue has been
provided, including up-to-
date and relevant statistics.
The policy solution
presented demonstrates an
impressive understanding
of the policy environment
and is supported by quality
evidence.
Policy outcomes as a result
of the proposed policy
solution are well presented.
A comprehensive overview
of the background to the
health issue has been
provided, including up-to-
date and relevant statistics.
The policy solution
presented demonstrates a
sophisticated
understanding of the policy
environment and is
supported by high-quality
evidence.
Policy outcomes as a result
of the proposed policy
solution are masterfully
presented.
PUBH6001_Assessment_3_Brief_AssesmentType_Module Due XXXXXXXXXXPage 5 of 7
Clear outline of
advocacy campaign.
Full description of all
marketing material,
including mocked-up
examples.
Percentage for this
criterion = 40%
Advocacy campaign is not
elevant to the chosen
public health issue.
The key components of
the campaign are not
presented.
Delivers a poor oral
presentation that does
not make sense.
Advocacy campaign lacks
elevance to the chosen
public health issue.
The key components of the
campaign are lacking and
demonstrate a limited
understanding of the skills
equired in effective
advocacy.
Delivers a proficient oral
presentation that is logical
and clear and presents a
limited (and evidence-based)
argument throughout, but
there is a lack of supporting
evidence.
Advocacy campaign is
elevant to the chosen
public health issue.
The key components of the
campaign are presented
and demonstrate an
understanding of the skills
equired in effective
advocacy.
Delivers a good oral
presentation that is logical
and clear and presents a
clear argument throughout,
ut evidence is lacking.
Advocacy campaign is
elevant to the chosen
public health issue.
The key components of the
campaign are clearly
presented and demonstrate
a well-rounded
understanding of the skills
equired in effective
advocacy.
Delivers an excellent oral
presentation that is logical
and clear and presents a
clear evidence-based
argument throughout.
Advocacy campaign is
highly relevant