Length: Approx 150 words per question
APA Reference style
Task
Your first assessment in Marketing and Society has been designed to get you kick started in this subject. The assessment has three parts that require you to complete sequentially:
a) Define Marketing and the concept of Corporate Social Responsibility XXXXXXXXXXwords)
) Now on the basis of what you have already learned in Marketing and Society, explain how Coca Cola display CSR initiatives and evaluate their cu
ent initiatives against the CSR model XXXXXXXXXXwords) - 2 marks
c) Based on your analysis make a recommendation on how they could improve their cu
ent practices XXXXXXXXXXwords) -
Intext Reference, Reference list and communication is worth 5 marks
Rationale
This assessment is designed for students to:
• be able to examine key societal and business issues related to marketing activities;
• be able to outline the role of marketing in all types of business operations.
Marking criteria
Criterion :The various skills to be assessed
Fail Mark 0-4
Pass 5
Credit 6
Distinction 7-8
HD 9-10
Theory and Application skills
This criterion is about linking theory of CSR to a specific context, explaining how it relates to a product/company and making recommendations
Value 70% Grade range for 0-7
There was no or limited theory of CSR described and limited application to the context or case study, no examples provided no recommendations
The theory of marketing and CSR is defined clearly with definitions. The case study or context was described and identified. The context was connected to market data. There were some recommendations, but they were not well supported by arguments
The theory of marketing and CSR is defined. The case study or context was described and identified. The context was connected to market data with clear links. There were relevant market recommendations and supported connections to theory
The theory of marketing and CSR is defined. An analysis of the case study or context was described and identified and insightful evaluations were made. The context was connected to market data with clear logical links. The recommendations were relevant, well supported with explicit connections to arguments
The theory is of marketing and CSR defined. An insightful analysis of the case study or context was described and identified and insightful evaluations were made. The context was connected to market data with exceptional, logical and meaningful links. The recommendations were highly relevant, realistic and supported with explicit connections to arguments
Referencing and communication Skills
This criterion is for referencing using APA 6th and communication of the work including : Structure, Format & Gramma
Value 30% Grade range 0-3
Poor grammar, spelling, punctuation, concepts were not clear, poor formatting
No referencing
Some grammatical e
ors, presentation was clear, clear structure and formatting using headings
Referencing is attempted but with e
ors
Minor grammatical e
ors, concepts were clear, structure and format were used to aid the reade
Referencing is used, e
ors in style and application and reference list
Free of grammatical e
ors
Structure and format were clear. Concepts were well constructed. Language was concise. Excellent use of headings
Reference have only minor e
ors in style or application and no e
ors in reference list
Free of grammatical e
ors
Structure and format were clear, logical and consistent. Concepts were well constructed. Exceptional use of headings with the use of hyperlinking within report
E
or free references in style and application and in reference list